3 Advantages of Guerrilla Marketing Every Owner Should Know The competition in the business world is fierce, and it’s hard to come by the profits you aim for. This isRead More
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]]>3 Advantages of Guerrilla Marketing Every Owner Should Know
The competition in the business world is fierce, and it’s hard to come by the profits you aim for. This is especially true for small businesses which don’t have huge resources to invest in marketing at their disposal. That’s why you need to get creative.
Guerrilla marketing techniques involve low cost campaigns that aim at promoting products or services to a smaller demographic. But the novelty lies in the approach – they use unconventional and surprise methods to do this.
What good can it do for your business? Let’s identify the real advantages of guerrilla marketing.
Enhance customer base. Guerrilla marketing aims at three things – attracting new customers, urging old customers to buy again, and making them pay money for more. But they do it in a way that surprises and delights them.
Suppose you own a café. A good strategy to attain profits will be to offer free cookies with coffee for a customer who comes in with two friends. You will earn three customers at one go, and will benefit from the deal.
Or, suppose you have a salon. To attract people, offer a free pedicure with a beauty treatment package. It will lure them in, enhance your customer base and add to the profits too. And the cost of the free item service won’t matter when you get more customers.
Create collaborations. Guerrilla marketing doesn’t always involve freebies. You can think up as many ways as you can to achieve your goals. Try to have collaboration with another business that attracts the same customers as your business does.
Suppose a florist shop is just around the corner on the same street of that of your café. Why not try to collaborate with them? Offer a discount coupon for your treats for people who buy flowers from them. And in turn, attract their customers to your café.
Competition exists. And it will always do. But if you can come up with advantageous collaborations and manage to implement your guerrilla marketing tactics to them, every participant can profit from it. Just give free reign to your creativity.
Best of all – save money! Traditional methods of marketing require ample money, be it a print ad or an online one. The greatest advantage of guerrilla marketing is that the methods are almost always low or even no cost. That means a serious saving.
Any business can create a Facebook page and promote products or services on it. And you can also circulate your innovative ideas on it. It will be much easier to spread the word about your latest offer and that too at no additional cost.
Also, most guerrilla marketing tactic isn’t dependent on much for success. Do you really need to have huge money or resources to announce a promotion that anyone wearing pink on a particular day of the week will get a free dessert? No, you don’t!
So, where do you start? Well, do it whenever and wherever you want.
The basic tenet of guerrilla marketing is to surprise the customers. And whether you dress up or ask them to dress up, whether you arrange a raffle or organize a tasting session, it won’t have too much effect on your monetary resources.
Just ask your employees to come up with marketing ideas that don’t need to spend much. Engage in brainstorming sessions. You will be surprised at the suggestions you may get. Also, take a cue from businesses that have done it with success.
And keep in mind, guerrilla marketing isn’t just for small businesses. Any business can use unconventional means to attract customers, new and old. And they can also make profits, not just revenue.
For a great book in reference to the advantages of guerrilla marketing, we recommend “Guerrilla Marketing in 30 Days” by Jay Conrad Levinson and Al Lautenslager.
Listen to my interview with Al Lautenslager as we take a deeper look inside his book >>> LISTEN NOW
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]]>A summary of things you should know about Guerrilla Marketing in 30 Days according to Al Lautenslager Introduction As a business owner you know you need marketing but you don’tRead More
The post A Preview of Guerrilla Marketing in 30 Days with Al Lautenslager appeared first on The Entrepreneurs Library.
]]>As a business owner you know you need marketing but you don’t know where to start. Al Lautenslager and Jay Conrad Levinson give you that starting point in Guerrilla Marketing in 30 Days. It’s really common sense types of things but not necessarily common practice. Wade interviews Al in this episode to discuss that path, one step in front of the other, that road map, for the marketing that you need to do for business.
What makes the book different is the fresh examples. At the end of each chapter there is an action plan that helps with the implementation, the number one problem with businesses today is implementation. Other businesses know they have to market but they don’t know where to start. I give you that starting point in this book. It’s really common sense types of things but not necessarily common practice. It helps businesses get started, gives them that path, one step in front of the other, that road map, for the marketing that they need to do for business.
One of the biggest mistakes businesses make is that they know they have to market but they don’t. The take away is you have your starting point and your step by step plan. You don’t have to be intimidated or fearful anymore because you don’t know anything about marketing. You don’t have to be afraid to start with something.
The book is organized into days which are just another name for a chapter. Day one is the Guerrilla Marketing mindset. Every single day, no matter what I am doing, I think about the question how am I building the awareness with my prospects and clients through all the marketing that I am doing? I consciously think about that, which gets me in the proper mindset to start my day.
I meet a lot of people in my travels and people tell me what their job is to which I tell them to change that mindset, you are all marketers of the business that you work for. Am I biased with that mindset? Absolutely, but I have seen successful businesses become successful because of that mindset. So day one takes you through that mindset and how to develop the mindset.
In day four I talk about the target market and one of the things I suggest to people is that your best prospect is a current client. I tell businesses all the time to spend over half of your time and over half of your marketing dollars on current customers. That typically surprises and astounds a lot of businesses. A current customer already knows you, already trusts you and already likes you and that is much easier to market to rather than starting fresh with someone that doesn’t know you and doesn’t trust you yet. I also say that your second best prospect is a past customer and I give examples as to why this is true.
Day five I talk about positioning and it is probably my favorite day of all the days I talk about in this book. One very important concept in this day is that everybody is an expert in something. People like to buy from experts, people trust experts, people have confidence in experts work and that’s positioning. My second favorite day in this book is day eight.
In day eight we talk about benefits, competitive advantages and things like that. When I start talking about this day in the book I say that I probably got a little bit of bad news for you. The bad news is your customers and prospects don’t care about you. They don’t care about you, what they care about is what is in it for them. Every time they take a look at marketing they are looking for the benefits, not the features. I suggest that you make a list of what the benefits are that you offer to all your customers and prospects. After that I suggest that you make a list of what your competition offers. If these two lists are identical neither company has a competitive advantage. These are just some of the examples of some of the days in Guerrilla Marketing in 30 days.
“Spend over half your marketing time and half your marketing dollars on current customers.” – Al Lautenslager
“Put your message where your target market can see it.” – Al Lautenslager
“You’re an expert.” – Al Lautenslager
“Features tell and benefits sell” – Al Lautenslager
I’m an author, speaker and marketing consultant. I travel the world talking about various marketing strategies for those that are interested in growing a business to do so with low and no cost marketing tactics. I’ve been a business owner for fifteen years; I owned a printing and mailing business in the city of Chicago and spent time in corporate America before that. Parallel to my business ownership I started doing a lot of marketing consulting with small businesses. I sold that business in 2009 and focus today on consulting. I’m an author of six marketing books and am really passionate about fulfilling my mission of helping businesses grow with low and no cost marketing.
I’m a former business owner and coming out of the corporate world with a marketing background I had to enter the trenches and start marketing from my boot straps on day one. I did that based on my corporate marketing experience and based on my education, very successfully. I started helping other businesses do that because they saw my success and wanted to know what I was doing and how I could help them. I was asked to speak to their chamber of commerce, their franchise or their organizations and come to find out I really enjoyed that. People were walking away with immediately actionable tactics that they could use the same day they heard about it. I asked someone I knew in the speaking business how to leverage this speaking thing that I’ve just been asked to do. How do you make money doing that? He said I have to position myself in such a way that you are the absolute go to person and that means writing a book. I decided to get an endorsement from Jay Conrad Levinson, the father of Guerrilla marketing. That is when we came up with the idea of Guerrilla Marketing in 30 days. I asked Jay if he would co-author it with me and he agreed to.
The Autobiography of Ben Franklin by Benjamin Franklin
Influence: The Psychology of Persuasion by Robert Cialdini
Buy Guerrilla Marketing in 30 Days by Jay Conrad Levinson and Al Lautenslager on Amazon
Visit Market-For-Profits.com for more information on Al and his book
Download the full transcript here
Listen on iTunes, Stitcher , and SoundCloud
Related books: Market Like You Mean It by Al Lautenslager | Do It! Marketing by David Newman | Guerrilla Social Media Marketing by Jay Levinson
Relevant advice and tips:5 Mistakes Entrepreneurs Make With Marketing and Branding | 3 Advantages of Guerrilla Marketing Every Owner Should Know
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