A summary of things you should know about Overfished Ocean Strategy according to Nadya Zhexembayeva: Introduction In this episode Nadya Zhexembayeva takes a deep dive into her book, Overfished OceanRead More
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]]>In this episode Nadya Zhexembayeva takes a deep dive into her book, Overfished Ocean Strategy. This book is not your typical guide on how to be innovative, but instead is a survival plan for your business during times of recession. The goal for Zhexembayeva is to provide you and other small business owners with a look into the future of the global economy along with successful stories of businesses that are driving innovation and strategic realignment in order to survive.
The exciting part for me was to create an experience rather than a book. My hope was to help business owners, executives and business students have a conversation around disappearing resource base and how to not only survive but thrive in that market reality.
The introduction and first two chapters of the book lay the foundation of what is going on in the economy and after that it is all about principles of innovation where you can enter and exit wherever you need to.
If your company doesn’t have a strategy to deal with the resource depleted world, it’s time to develop one.
As a business owner I have been trying to understand what is going on in the last five to seven years with the global economy and how I should be preparing my own company and customers company for what is ahead. The stories in the media are saying that we will come out of recession and then everything will be alright but what I’ve noticed is very few people are talking about the disappearing resource base.
The story of the book is about how businesses understand this reality and I discovered that a number of companies that are taking this challenge as an opportunity to drive innovation and strategic realignment in a drastic way. In the book you will find five essential principles of innovation.
Principle #1 is moving from linear economy to circle economy. This is really about the stories that have been showing up in different media or scientific research but hasn’t been taken mainstream.
Principle #2 is moving away from vertical to horizontal. This principle is about moving your way from a very narrow focus to entering a much wider focus. Most of the time we are taught to look nearby for ideas for new company advantage but the pioneers of Overfished Ocean Strategy don’t look nearby, they actually expand their horizon.
Principle #3 speaks about new sources of growth. The grown in traditional companies comes from selling more things to more people. The pioneering companies try to look at the product of service they provide and perspective of value.
The last two principles in the book I take you from plan to model and from department to mindset. It’s all about how to organize inside the company and what we need to do to prepare ourselves for a resource depleted world.
“The stone age did not end because we ran out of stones.” – Sheikh Yamani
I am a business owner in the consulting world and teach at business schools around the world to primarily executives. I have been working in executive education since 2006 nonstop.
I wanted to find a new way of innovated business models and strategies for companies and started researching ways to do that. I was trying to understand what makes companies enter this new domain and what makes the path successful for those who succeed in this approach. This was kind of accidental research and a few publishers asked me if I’d consider writing a book about this particular topic.
The Birth of the Chaordic Age by Dee Hock
Buy Overfished Ocean Strategy by Nadya Zhexembayeva on Amazon today
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Related books: Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters | Aligning Strategy and Sales by Frank Cespedes | Exponential Organizations by Salim Ismail
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]]>Latest Books for Entrepreneurs in September 2014 The Entrepreneurs Library presents the latest books for entrepreneurs in September 2014. These books are brand new to the market and the authorsRead More
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]]>Latest Books for Entrepreneurs in September 2014
The Entrepreneurs Library presents the latest books for entrepreneurs in September 2014. These books are brand new to the market and the authors are in line to share their insights with me. Stay tuned this month for the release of the interviews with these great books and the authors.
The Seven Levels of Communication by Michael J Maher
The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods.
Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick’s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation.
This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.
Learn more about Michael J Maher | Buy The Seven Levels of Communication on Amazon
Invent, Reinvent, Thrive by Lloyd Shefsky
Invent Reinvent Thrive offers all the answers you need to get your business where you want it to be. You’ll learn exactly where new and multi-generational business owners fall short and miss incredible opportunities, why they fail to take the plunge or innovate–and how you can rework, revitalize, and reinvent your business not just to avoid the most common perils but to lead your business to the apex of your industry.
In Invent Reinvent Thrive Kellogg School of Management Professor Lloyd Shefsky provides the inspiration and insight any entrepreneur or family business needs for long-term success–and he backs it all up with proven models of what works and what doesn’t.
Shefsky reveals the common thread of all business success stories: reinvention. He explains not just how to reinvent concepts and ideas from the start, but ways to continuously innovate and reinvent your business to meet today’s constantly changing marketplace conditions. In addition to his own expert insight, Shefsky provides firsthand advice through case studies derived from dozens of original interviews with entrepreneurs and family business giants, consisting of the leaders of some of today’s most successful companies, including:
“If you think business books are boring, this is your chance to prove yourself wrong. Storytelling is an art, and Shefsky brings that art to business. Invent Reinvent Thrive is a treasure trove of valuable lessons.” – Stan Kasten, President and CEO, Los Angeles Dodgers
Learn more about Lloyd Shefsky | Buy Invent, Reinvent, Thrive on Amazon
Overfished Ocean Strategy by Nadya Zhexembayeva
Overfished Ocean Strategy offers five essential principles for innovating in this new reality. Zhexembayeva shows how businesses can find new opportunities in what were once considered useless by-products, discover resource-conserving efficiencies up and down their value chain, transfer their expertise from physical products to services, and develop ways to rapidly try out and refine these new business models.
She fills the book with examples of companies that are already successfully navigating the overfished ocean, from established corporations such as BMW, Microsoft, and Puma to newcomers such as Lush, FLOOW2, and Sourcemap.
The linear, throwaway economy of today—in which we extract resources at one end, create products, and throw them away at the other—is rapidly coming to an end. In every industry, creative minds are learning how to make money by taking this line and turning it into a circle. Nadya Zhexembayeva shows how you can join them and avoid being left high and dry.
Learn more about Nadya Zhexembayeva | Buy Overfished Ocean Strategy on Amazon
Sell Your Business for an Outrageous Price by Kevin M Short
In Sell Your Business for an Outrageous Price, investment banker Kevin M. Short — who for over twenty years has advised parties on both sides of the closing table — presents a structured playbook for sellers to win big. You’ll find out why some businesses sell for “outrageous” amounts — at least twice the EBITDA (earnings before interest, taxes, depreciation, and amortization) multiple of an average company in their industry — as well as how to minimize your risk going to market.
The book introduces you to the author’s Proactive Sale Strategy, a rigorous process for positioning your company to sell to a well-financed buyer at the best possible price. You’ll find out how to prepare yourself and your company for sale, understand your asset and how it benefits prospective buyers, and identify and remediate any issues that could prevent a sale or drive down sale price.
The book then helps you go to market. It guides you step-by-step through the Outrageous Price Process, designed to:
Learn more about Kevin Short | Buy Sell Your Business for an Outrageous Price on Amazon
Hello, My Name Is Awesome by Alexandra Watkins
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game.
In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even non-creative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins’s proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name.
She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you’ll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Naming a business or product has always been challenging—and sometimes costly— for entrepreneurs and inventors, but it’s one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro.
“Zappos.com originally started out as ShoeSite.com, but that limited our potential future growth. A company’s name can be vital to its success. Reading the tips in this book can help anyone avoid the pitfalls.” —Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc.
Learn more about Alexandra Watkins | Buy Hello, My Name Is Awesome on Amazon
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