A summary of things you should know about The Art of War for Small Business according to Becky Sheetz-Runkle Introduction In this episode, Becky Sheetz-Runkle gives you a deep diveRead More
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]]>In this episode, Becky Sheetz-Runkle gives you a deep dive into her book The Art of War for Small Business. In her book, Sheetz-Runkle brings to life her belief that if small businesses took Sun Tzu’s strategies and applied it, they would be able to build themselves into mighty organizations. This book is for entrepreneurs who need a very practical and easy to read guide to applying the Sun Tzu style of business.
There are a lot of books on The Art of War but this is the only mainstream book that applies Sun Tzu’s Art of War to small businesses.
The passage directly from Sun Zhu…”In war the victorious strategists only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.” – Sun Zhu
The belief that you are going to be successful, you’re going to win and get what you have set out to accomplish. You never fight a battle unless you know you are going to be victorious.
The book is really practical and easy to read. I have a lot of illustrations throughout the book that make Sun Tzus words really practical and will allow businesses to learn how to apply his work.
There are four parts and 12 chapters. The 12 chapters are especially for small business leaders and entrepreneurs. I give you 12 chapters, 12 concepts and 12 ideas that I really need to impart upon readers and broken those down to show you all the applicable passages and illustration’s.
The first part is about seizing the advantage. The context is what the art of war was all about and what Sun Tzus objectives were and teaching you how to apply those to your small business.
The second part is about understanding the essential pieces of Sun Zhu. If you read no more than this section, you will have graduated out of Sun Zhu 101. You will have understood the fundamentals of what this book can do for you. The basic keys are understanding yourself, your enemy and understanding the market.
Part three talks about the principles for the battlefield.
The fourth part we talk about maneuvering, adaptation, the spirit/energy that you need to be successful, deception and finally Sun Tzu in the future of your business.
“Everything we do is autobiographical.” – Becky Sheetz-Runkle
“Now, to win battles and capture lands and cities but to fail to consolidate these achievements is ominous and may be described as a waste of resources and time.” Sun Tzu
I am a Speaker, Author, Martial Artist and Marketing Consultant.
My inspiration for writing the book was asking myself how Sun Tzu would adapt the principles from the Art of War to wage war and to wage peace for his small business and build it into an empire. I believe that if small businesses took Sun Tzu’s strategies and applied it, they would be able to build themselves into mighty organizations.
Rich Dad Poor Dad by Robert Kiyosaki
Buy The Art of War for Small Business by Becky Sheetz-Runkle on Amazon today
Visit SunTzuStrategies.com to find more information on Becky
Follow Becky Sheetz-Runkle on Twitter and Facebook
Download the full transcript here
Listen on iTunes, Stitcher , and SoundCloud
Related books: The Art of War by Sun Tzu | Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters
Relevant advice and tips: 5 Ways Entrepreneurs Can Overcome Business Failure
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]]>A summary of things you should know about The Carpenter according to Jon Gordon Introduction In this episode, best-selling author and epic storyteller, Jon Gordon paints the perfect picture inRead More
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]]>In this episode, best-selling author and epic storyteller, Jon Gordon paints the perfect picture in how to properly create a start up from the ground up. Jon’s book The Carpenter highlights many success stories and business strategies for the entrepreneur looking to outlast others alike. Jon presents a strong main idea that you shouldn’t focus on building your business, you should focus on using your business to love, serve and care and with that mentality your business will grow exponentially.
I don’t think there is another book that takes these concepts of love, serve, and care and really dives into them. If we love what we do, serve others and care what you produce we’ll make the difference.
I would go with Care. It would have to be caring more. We could all work harder but to work harder you have to care more. You have to care so much about what you’re doing that you don’t allow yourself to be distracted from doing your best. People want to do business with people who care about them and I really believe that when you look at the great companies, they stand out in ways of showing that they care.
I’ll take you through some of the main principles in the book. The first one starts with designing your masterpiece, before you build something you must design it. You need to figure out what it looks like and what are you doing at your best. If you are succeeding but you don’t have time for your kids and family, that’s not what you want your masterpiece to look like. You need to focus on your priorities a little more to create your masterpiece.
The next chapter goes into being a craftsman. A carpenter builds things but a Craftsman creates a work of art. It’s not about doing things the fastest and the cheapest, it’s about doing things the best. I believe if you really take pride in your work and you see yourself as a craftsman, you’ll stand out. We show the difference between people who are just building and those who are building the work of art with their life and their work.
We then move into the mindset and belief to build something great. Optimism and belief have to be a part of anything you’re building because you’ll change and face challenges through the building process. I write about great ways to approach it from the right prospective and right thinking.
From there we move into the three greatest strategies of all. Love, care and serve. If you focus on these three strategies you’ll stand out from anyone and everyone who doesn’t practice these three principles.
“Don’t focus on building your business, focus on using your business to love, serve and care and your business will grow exponentially” – Jon Gordon
I am a writer and a speaker who has written a number of books notably The Energy Bus. Most importantly I’m a husband and a dad to two children who are now 16 and 14. I also work with a lot of professional sports teams, college teams, companies, school districts and I am really passionate about developing positive leaders, organizations and teams.
It all started with a carpenter that came to my house for some work. It was during the recession and I asked him how business was with the expectation that it probably wasn’t doing so well. It was his response that took me by surprise. He had been busier than ever. Average Carpenters weren’t doing well, but the great ones, the ones who stood out in the market place, they were thriving! He cared about his work and cared about his clients and I realized that the greatest success strategies of all are to love, serve and care. Those who care more, do more. So the idea of caring more and the idea of how to stand out more in your work was the inspiration behind writing this book.
Tribes by Seth Godin
Rich Dad Poor Dad by Robert Kiyosaki
Traveling Light by Max Lucado
Buy The Carpenter by Jon Gordon on Amazon today
Visit JonGordon.com to learn more about Jon himself
Visit Carpenter11.com to get more insights about the book
Follow Jon Gordon on Twitter and Facebook
Download the full transcript here
Listen on iTunes, Stitcher , and SoundCloud
Related books: Training Camp: What the Best Do Better Than Everyone Else by Jon Gordon | The Seed: Finding Purpose and Happiness in Life and Work by Jon Gordon
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