A summary of things you should know about The Website Investor according to Jeff Hunt: Introduction In this episode Jeff Hunt gives an in-depth summary of his book, The WebsiteRead More
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]]>In this episode Jeff Hunt gives an in-depth summary of his book, The Website Investor, where he shares a guide to buying an online website business for passive income.
In his book Hunt provides a roadmap for finding highly profitable online businesses for sale and shows you how to get the most value out of them without having to start from scratch. The goal of the book is to help you estimate the value of a website, negotiate price with website sellers, differentiate between low and high effort web businesses, and hire the right virtual assistants to help grow your web business.
This book is perfect for serial entrepreneurs who are interested in owning profitable online businesses that have already developed a customer base without having to start fresh.
A lot of people are interested in entrepreneurship and buying your own business and because of that a lot of books are coming out on the topic. But really there are no books about buying online businesses and that’s really a shame. My book teaches people exactly how to do that.
A lot of people read through the whole book and then go back and use it as a reference. The important thing is that you take time to stop and ponder what it’s saying and how it applies to you and then take action on it.
In any enterprise of any size there is always a buy vs build decision. The key principle in the book is that investing is better than inventing in almost every case. The action item associated with that principle is to get out there and start looking and educate yourself on what’s available.
The first thing you will notice about my book are the stories. I have a number of case studies that are essentially stories of acquisitions that I’ve made. Those stories are there because it is helpful for people to get an idea of what their website would look like, pricing, etc. if they were to purchase one.
The second thing the book is all about is process. The book is a comprehensive guide on how to do it and it really follows the same kind of processes you would use in making any kind of significant purchase and starts with where to buy, how to search website listings, and how to narrow down those listings to something you would be interested in. It starts at the beginning helping people find where those opportunities are, and then it moves into how to evaluate. After you’ve picked a few that you want to evaluate then you need to dig in and figure out how much they are worth. So the book has a really nice chapter on how to value and put a price tag on a website to give you an idea of what you should pay.
There are chapters on negotiation because many of website purchases are negotiated and don’t have a hard and fixed price. And then we go over how to transfer the website from the seller to the buyer and making sure everyone is taken care of and everything is protected.
The book also covers lots of other topics like buying international websites, organizing yourself as a business, and how to sell a website if you choose to. We discuss the topics of apps vs websites and whether you should buy one or not.
As you read through the book you will get the idea that buying in to a website business vs starting from scratch is just a whole lot easier.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 05:55
“Be the nicest buyer.” – Jeff Hunt
I’ve worked for many years in middle management at IBM where we had achieved most of our career goals. We felt like we just wanted to give back some of the blessing we had received so my family and I sold everything we had and moved overseas to a western Asian country where we served for about seven years. Once the kids grew up we knew it was time to come home. When I got home I didn’t feel like I could return to the corporate world very easily with the seven year gap on my resume so with little cash I decided to start buying websites and since bought about 300 income generating websites. Along with the website investing I am also an advisor for an online business acquisition for a company called Cloud Income Properties.
I meet a lot of people who would be better off buying in rather than starting a business from scratch. I go to conferences and people are really attracted to the online business space because of the flexibility that it offers. What most people don’t realize is the online business failure rate is even higher than offline just because people don’t invest themselves into it as much. And so the inspiration for my book is introducing all these people who are interested in a business to this idea of buying a website. The other inspiration is to help myself because the more people who are aware of this possibility, the more websites come out of the wood work that are for sale that I can buy and add to my portfolio.
Managing by Harold Geneen
Buy The Website Investor by Jeff Hunt on Amazon today
Visit HeckYeah.org to learn more about Jeff and his book
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]]>Who is Chris Ducker and what you can learn from him: Entrepreneurs and those planning to be one in the near future can learn some essential job outsourcing tips fromRead More
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]]>Entrepreneurs and those planning to be one in the near future can learn some essential job outsourcing tips from outsourcing guru Chris Ducker on how they can get on top and increase profits using simple low-cost outsourcing methods. Chris is also widely known for his book, Virtual Freedom that comes highly recommended by many successful entrepreneurs.
In his book and presentations, Chris Ducker teaches business people on how they can take their online marketing efforts to the next level with the help of virtual staff. These lessons will show you how to become more successful than you possibly thought using new mediums such as video. Online video is huge, and yet still many small businesses are not utilizing the power of online video to increase brand awareness and increase profits.
The following are 5 lessons entrepreneurs can learn from Chris Ducker:
One major reason why small businesses shy from creating web videos is that they don’t exactly know the kind of topics to present to their audience. According to Chris Ducker, “ It’s all simple. Like blogging, you should offer solutions to problems that plague your target audience.” You can do that with video presentations.
Ducker explains that brainstorming ideas with your virtual staff to know what exactly your target audience needs help with will be your first step. He goes on to emphasize the importance listing everything as this will be your source of video content. You can even list for the future too. Organize topic ideas into groups and see if you can create a video series that grow that list. Think of the common questions you get every day and consider making a video series to answer them.
In today’s evolving world, the best way of going about this is doing some keyword research. Ducker writes, “ Think about it rationally, you certainly wouldn’t go and launch a business if there wasn’t money to be made by selling your services and products, likewise there’s no need to keep creating content unless there is a real need for it.”
You can use the latest Google Adwords Keyword Planner Tool, especially if you are just starting out. This will help you know if people are visiting search engines to look for the information that you’re considering to record. Create a Google Adwords account to access this free tool.
If you’re looking to take things higher, there are also other keyword tools like Long Tail Pro and Market Samurai which do much more than give search engine volume results and cost per click. With these tools at your disposal, you can view exact statistics, check search traffic and analyze competition.
Fiddling around with Photoshop is a critical waste of time for any entrepreneur who hasn’t yet figured out what they’re doing. Ducker writes, “We enjoy the idea of allowing our Superhero Syndrome cloud us, and end up believing that we can do everything ourselves, even graphic and web design.” He explains that we pay the right skills to do the right job, because they will do it right the first time. Doing this won’t only make it look better, but it will also give you time spend on other marketing areas or putting in-place your next info-product!
Among other things, graphic and web designers will do the following:
• Design logos, icons, eBook covers, banners and headers
• Design infographic images
• Design websites and create mock-ups
• Design landing, sales and opt-in pages
• Do basic video editing, splice intros and outros with raw footage
The use and need for virtual staff in video and audio editing is still fairly new—it only started emerging over the last couple of years. But as Chris Ducker writes “I can personally tell you that this has generated a ton of extra time for me. Without the need to edit my videos, even the most basic ones has given me more time to spend developing content instead of scratching my head over the details. I did the same for my podcasting and the end results are always sexier in appearance.”
Virtual video and audio editors will do the following:
• Basic editing of video and audio files
• Remove background noise from video and audio
• Add intros and outros to videos
• Do basic Photoshop and edit images
• Setup podcasting
• Insert podcasts on blog posts
SEO (Search Engine Optimization) has drastically changed over the last couple of years. What worked before, doesn’t anymore. And likewise, what works today may not work tomorrow. If you however create captivating and solid content, you’ll be contender in the races. But what really happens after you’ve successfully promoted your online video, podcast episode or blog post through social media? The tide recedes right?
Ducker explains that having a firm SEO and Web Marketing virtual assistant will put you in a strong position for long-term and consistent traffic.
For a summary of Virtual Freedom according to Chris Ducker CLICK HERE
Buy Virtual Freedom by Chris Ducker on Amazon
Visit ChrisDucker.com to learn more about Chris, his book, and his exclusive content
Follow Chris Ducker on Twitter and Facebook
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