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	<title>The Entrepreneurs Library &#187; heidi shimberg</title>
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		<title>Latest Books for Entrepreneurs in November 2014</title>
		<link>https://www.theelpodcast.com/latest-books-for-entrepreneurs-november-2014/</link>
		<comments>https://www.theelpodcast.com/latest-books-for-entrepreneurs-november-2014/#comments</comments>
		<pubDate>Wed, 29 Oct 2014 22:31:16 +0000</pubDate>
		<dc:creator><![CDATA[Cody Faldyn]]></dc:creator>
				<category><![CDATA[Books of the Month]]></category>
		<category><![CDATA[blind ambitions]]></category>
		<category><![CDATA[bruce rosenstein]]></category>
		<category><![CDATA[couple ceo]]></category>
		<category><![CDATA[create your future the peter drucker way]]></category>
		<category><![CDATA[heidi shimberg]]></category>
		<category><![CDATA[hooked]]></category>
		<category><![CDATA[kieran flanagan]]></category>
		<category><![CDATA[latest books for entrepreneurs]]></category>
		<category><![CDATA[nir eyal]]></category>
		<category><![CDATA[patricia walsh]]></category>
		<category><![CDATA[scott shimberg]]></category>
		<category><![CDATA[selfish scared and stupid]]></category>

		<guid isPermaLink="false">http://www.theelpodcast.com/?p=939</guid>
		<description><![CDATA[<img src="https://www.theelpodcast.com/wp-content/uploads/2014/10/Latest-Books-For-Entrepreneurs-in-November-2014-300x112.jpg" class="attachment-medium wp-post-image" alt="Latest Books For Entrepreneurs" style="display: block; margin-bottom: 5px; clear:both;" /><p>Latest Books for Entrepreneurs in November 2014 The Entrepreneurs Library presents the latest books for entrepreneurs in November 2014. These books are brand new to the market and the authors<a href="https://www.theelpodcast.com/latest-books-for-entrepreneurs-november-2014/" class="more-link">Read More</a></p>
<p>The post <a rel="nofollow" href="https://www.theelpodcast.com/latest-books-for-entrepreneurs-november-2014/">Latest Books for Entrepreneurs in November 2014</a> appeared first on <a rel="nofollow" href="https://www.theelpodcast.com">The Entrepreneurs Library</a>.</p>
]]></description>
				<content:encoded><![CDATA[<img src="https://www.theelpodcast.com/wp-content/uploads/2014/10/Latest-Books-For-Entrepreneurs-in-November-2014-300x112.jpg" class="attachment-medium wp-post-image" alt="Latest Books For Entrepreneurs" style="display: block; margin-bottom: 5px; clear:both;" /><p><strong>Latest Books for Entrepreneurs in November 2014</strong></p>
<p>The Entrepreneurs Library presents the latest books for entrepreneurs in November 2014. These books are brand new to the market and the authors are in line to share their insights with me. Stay tuned this month for the release of the interviews with these great books and the authors.</p>
<h4><em>Selfish, Scared, and Stupid</em> by Kieran Flanagan and Dan Gregory</h4>
<p>This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behavior.</p>
<p>Behavioral strategists Dan Gregory and Kieran Flanagan argue that if you want to increase your chances of success in business and life, you should design for reality. Offering real-world strategies with a healthy dose of wit and charm, <em>Selfish, Scared &#038; Stupid</em> will help you design for success by aligning with natural human behaviors: selfishness, fear and stupidity.</p>
<p>Learn how the survival of the species plays into business, including delusional realities and the reasons ideas can fail. Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures. Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action.</p>
<p>&#8220;SSS is a triumph, a great read, stunning insights and the title had me laughing at myself and learning at the same time. It makes me want to be a better man&#8211;generous, courageous and intelligent!&#8221; &#8211; <strong>Matt Church, Founder of Though Leaders Global and author of <em>Amplifiers</em></strong></p>
<p>&#8220;Clever, rigorous and refreshingly real&#8211;this fad-free book shows modern-day realists how to unlock real results.&#8221; &#8211; <strong>Dr Jason Fox, Motivational Scientist and author of <em>The Game Changer</em></strong></p>
<p><strong>Learn more about <a href="http://theimpossibleinstitute.com/kieran-flanagan/" target="_blank">Kieran Flanagan</a> and <a href="http://theimpossibleinstitute.com/dan-gregory/" target="_blank">Dan Gregory</a> | Buy <a href="http://www.amazon.com/gp/product/073031278X/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=073031278X&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=MGGKNVX2W3UFVPCB" target="_blank"><em>Selfish, Scared, and Stupid</em></a> on Amazon</strong></p>
<h4><em>Hooked</em> by Nir Eyal</h4>
<p><em>Hooked</em> is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.<br />
Hooked provides readers with:</p>
<li>Practical insights to create user habits that stick.</li>
<li>Actionable steps for building products people love.</li>
<li>Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.</li>
<p><em>Hooked</em> is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.</p>
<p>“A must-read for everyone who cares about driving customer engagement.&#8221;  — <strong>Eric Ries, author of <em>The Lean Startup</em></strong></p>
<p>“Hooked gives you the blueprint for the next generation of products. Read <em>Hooked</em> or the company that replaces you will.” &#8211; <strong>Matt Mullenweg, Founder of WordPress<br />
</strong><br />
<strong>Learn more about <a href="http://www.nirandfar.com/about" target="_blank">Nir Eyal</a> or listen to his own <a href="http://www.theelpodcast.com/tel-075-hooked-build-habit-forming-products-nir-eyal/" target="_blank">deep dive into the book</a> | Buy <a href="http://www.amazon.com/gp/product/1591847788/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1591847788&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=KZWC4FCLAZKL5P4S" target="_blank"><em>Hooked</em></a> on Amazon</strong></p>
<h4><em>Couple CEO</em> by Scott Shimberg and Heidi Shimberg</h4>
<p>Join double-decade, quarter-billion-dollar Couple CEO Heidi and Scott Shimberg, as they explore the intricacies and intimacies of living and loving life as an entrepreneurial couple.</p>
<p><em>Couple CEO</em> addresses the specific challenges facing you as a team and as partners with actionable lifestyle advice, proven business management strategies, and colorful guidance that answer questions like: How can you put the spark back in your relationship and make sure it stays lit? How do you live a life where your business and relationship coexist and thrive?</p>
<p>The challenges as a couple are unique. Couple CEOs often struggle to create balance between growing their business, enjoying a happy family, and living a healthy lifestyle. This book is great for any couple engaged in growing a business together, but also a valuable read for any couple creating a life together.</p>
<p><strong>Learn more about <a href="http://coupleceo.com/meet/" target="_blank">Heidi and Scott Shimberg</a> or listen to their <a href="http://www.theelpodcast.com/tel-076-couple-ceo-heidi-shimberg-scott-shimberg/" target="_blank">deep dive into the book</a> | Buy <a href="http://www.amazon.com/gp/product/1630472883/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1630472883&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=FKEAOQWIKN5QYZZT" target="_blank"><em>Couple CEO</em></a> on Amazon</strong></p>
<h4><em>Blind Ambition</em> by Patricia Walsh</h4>
<p>Drawing on her experience of great adversity&#8211;and even greater success—Patricia Walsh shows you how to set realistic milestones and describes a simple and effective process for mapping these milestones to daily tasks that will help you achieve what you previously thought unachievable.</p>
<p>In <em>Blind Ambition</em>, Walsh both inspires and educates by relating her unforgettable personal story while detailing her proven Fuel / Fire / Blaze approach to achieving any goal:</p>
<li>Fuel: Set your base goals&#8211;those small, day-to-day tasks designed to collectively build toward your final goal</li>
<li>Fire: Map important milestones on your journey to keep yourself on track and motivated</li>
<li>Blaze: Your highest goals, your most burning desire made real&#8211;this is what happens when you add fuel to fire.</li>
<p>&#8220;Patricia Walsh lays out an extremely effective framework for achieving your highest goals&#8211;in business and in life. I have personally seen Patricia apply this approach to great success at Microsoft. Anyone who reads this book will be that much closer to achieving their goals.&#8221; &#8212; <strong>Steven Sinofsky, former president of the Windows division at Microsoft Corporation</strong></p>
<p><strong>Learn more about <a href="http://www.blindambitionspeaking.com/speaking.html" target="_blank">Patricia Walsh</a> | Buy <a href="http://www.amazon.com/gp/product/007183382X/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=007183382X&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=366YTDXFTZPQGZKM" target="_blank"><em>Blind Ambition</em></a> on Amazon</strong></p>
<h4><em>Create Your Future the Peter Drucker Way</em> by Bruce Rosenstein</h4>
<p>Whether you&#8217;re a recent college graduate faced with a difficult job market, an ambitious entrepreneur trying to anticipate the Next Big Thing, or a struggling executive weathering a storm of constant global change, this book will guide you through anything the world throws at you.</p>
<p>This powerful book by Drucker scholar and author Bruce Rosenstein incorporates the master&#8217;s time-tested principles into a step-by-step daily plan that will change your life forever. Starting right now, you can:</p>
<li>Create a future-focused mindset. Learn how to build a better tomorrow by taking steps today.</li>
<li>Determine the future by what has already happened. Look for clues in the past to forecast the future.</li>
<li>Become your own successor. Keep yourself in demand and in control of your destiny.</li>
<li>Shape the future of your organization. Go beyond the planning stage and create real change.</li>
<li>Build your future beyond your current workplace. Identify challenges and opportunities in all aspects of your life.</li>
<p>&#8220;Rosenstein has opened the door to an important and often misunderstood area of Drucker&#8217;s work&#8211;why an understanding of the future is so critical for our development as leaders. It confirms my belief of a bright future ahead.&#8221; &#8212; <strong>Frances Hesselbein, President and CEO, The Frances Hesselbein Leadership Institute</strong></p>
<p><strong>Learn more about <a href="http://brucerosenstein.com/about/" target="_blank">Bruce Rosenstein</a> | Buy <a href="http://www.amazon.com/gp/product/0071820809/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0071820809&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=CL5BJAIMOUOFJJIO" target="_blank"><em>Create Your Future the Peter Drucker Way</em></a> on Amazon</strong></p>
<h2>What latest books for entrepreneurs are you reading this month? Share with us in the comments below:</h2>
<p>The post <a rel="nofollow" href="https://www.theelpodcast.com/latest-books-for-entrepreneurs-november-2014/">Latest Books for Entrepreneurs in November 2014</a> appeared first on <a rel="nofollow" href="https://www.theelpodcast.com">The Entrepreneurs Library</a>.</p>
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		<item>
		<title>A Preview of Couple CEO with Heidi Shimberg and Scott Shimberg</title>
		<link>https://www.theelpodcast.com/tel-076-couple-ceo-heidi-shimberg-scott-shimberg/</link>
		<comments>https://www.theelpodcast.com/tel-076-couple-ceo-heidi-shimberg-scott-shimberg/#comments</comments>
		<pubDate>Fri, 24 Oct 2014 12:43:02 +0000</pubDate>
		<dc:creator><![CDATA[Wade Danielson]]></dc:creator>
				<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[7 Habits of Highly Effective People]]></category>
		<category><![CDATA[couple ceo]]></category>
		<category><![CDATA[couple lifestyle]]></category>
		<category><![CDATA[coupleceo]]></category>
		<category><![CDATA[enjoying a family]]></category>
		<category><![CDATA[heidi shimberg]]></category>
		<category><![CDATA[scott shimberg]]></category>
		<category><![CDATA[secret to a successful relationship]]></category>
		<category><![CDATA[the road less traveled]]></category>

		<guid isPermaLink="false">http://www.theelpodcast.com/?p=896</guid>
		<description><![CDATA[<img src="https://www.theelpodcast.com/wp-content/uploads/2014/10/TEL-076-CoupleCEO-by-Heidi-and-Scott-Shimberg.jpg" class="attachment-medium wp-post-image" alt="Couple CEO" style="display: block; margin-bottom: 5px; clear:both;" /><p>Things you should know about Couple CEO according to Heidi Shimberg and Scott Shimberg Introduction In this episode Heidi Shimberg and Scott Shimberg take you on a deep dive into<a href="https://www.theelpodcast.com/tel-076-couple-ceo-heidi-shimberg-scott-shimberg/" class="more-link">Read More</a></p>
<p>The post <a rel="nofollow" href="https://www.theelpodcast.com/tel-076-couple-ceo-heidi-shimberg-scott-shimberg/">A Preview of Couple CEO with Heidi Shimberg and Scott Shimberg</a> appeared first on <a rel="nofollow" href="https://www.theelpodcast.com">The Entrepreneurs Library</a>.</p>
]]></description>
				<content:encoded><![CDATA[<img src="https://www.theelpodcast.com/wp-content/uploads/2014/10/TEL-076-CoupleCEO-by-Heidi-and-Scott-Shimberg.jpg" class="attachment-medium wp-post-image" alt="Couple CEO" style="display: block; margin-bottom: 5px; clear:both;" /><div class="soundcloudIsGold " id="soundcloud-173480326"><iframe width="100%" height="166px" scrolling="no" frameborder="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F173480326&amp;auto_play=false&amp;show_artwork=false&amp;color=ff7700"></iframe></div>
<p><strong>Things you should know about <em>Couple CEO</em> according to Heidi Shimberg and Scott Shimberg</strong></p>
<h4>Introduction</h4>
<p>In this episode Heidi Shimberg and Scott Shimberg take you on a deep dive into their book <em>Couple CEO</em> where they teach you how to create balance between growing your business while enjoying a family and living a healthy lifestyle.</p>
<p>In their book, the Shimbergs take you on a journey exploring the difficulties and intimacies of living a life as an entrepreneurial couple. The goal of the book is to provide you with the secrets to living a couple lifestyle complete with business full of profit and a relationship full of passion.</p>
<p>This book is perfect for entrepreneurs that are interested in growing a business with their significant other or that simply want to create a valuable life together.  </p>
<h4>The Book’s Unique Quality (2:33)</h4>
<p>I would question whether there is any other book out there that covers the topic of what it’s like to be a couples CEO.</p>
<h4>The Best Way To Engage (3:27)</h4>
<p>Since we write it in the form of a parable I think it’s intriguing for you to start from the beginning and go all the way through but if you need something in particular you can jump to that chapter.</p>
<h4>The Reader’s Takeaway (11:20)</h4>
<p>To pursue your passion together and enjoy the journey along the way.  </p>
<h4>A Deep Dive Into The Book (4:09)</h4>
<p>The book is written in a parable story format. In the story Heidi and I take a couple CEO name Mark and Melissa out on our sailboat for the day to talk about their business, relationship and life. We want to know what is working and what’s not and in the context of the day out at sea we take them through what we call our foundational building blocks which is the framework of the couple CEO methodology. The five building blocks we take them through are intimacy, time management, health and fitness, business strategies, and goals and dreams.  </p>
<p>Mark and Melissa had a retail business that was handed down to them from her family. One of the things we try to discuss with them was for them to see beyond where they were now. They were having frustrations because not as many people were walking through the door now that the internet had offered so many opportunities for the typical buyer. We strategized with them on how they could possibly tie the internet in to it. This is something they had been really resistant to because that’s not the way her family had done it. They also are in a second stage of their life with the kids being out of the house and having to adjust to getting to know one another again outside of work. </p>
<p>When preparing to write the book we didn’t want to just share the things that worked for us. We interviewed dozens of other couples who have successful businesses and we found a lot of common threads with all of them. And so we made sure that we shared their stories and made sure that what we were communicating was the successful couples CEO world. </p>
<p>We get in to how you should not discuss business at the dinner table and the importance of maintaining a date night. Often a couple that works together, especially if you are starting a business fresh, you’re working 24/7. We all understand that that is what you have to do but if you don’t take a break from that it can break down the passionate side of the relationship and it’s really important to keep both of those going. </p>
<p>We encourage each couple to figure out what each of their personality types are so that they can communicate best with each other based on those results.</p>
<h4>Notable Quotes From The Book (12:00)</h4>
<p>“The secret to a successful relationship is to work with your spouse.” –unknown</p>
<h4>The Credibility/Inspiration Of The Author (0:38)</h4>
<p>Scott and I have been working together for just shy of two decades. In the process of working together we’ve build, sold and developed roughly about a quarter of a billion dollars of real estate in the Tampa Bay area. We have found that balance of how to be successful but also enjoy a pleasant lifestyle.</p>
<p>Our inspiration is to inspire other entrepreneurial couples to share their business passion while living their life together. We really feel that having that personal fulfillment is important and since we figured out how to do that we wanted to put that in a book and share it with others.</p>
<h4>Other Recommended Books (13:08)</h4>
<p><a href="http://www.amazon.com/gp/product/1451639619/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1451639619&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=QTH52WSTJGUR62YG" title="Buy The 7 Habits of Highly Effective People on Amazon"><em>7 Habits of Highly Effective People</em></a> by Stephen Covey<br />
<a href="http://www.amazon.com/gp/product/0743243153/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0743243153&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=AHFQUR6HY3JDURVI" title="Buy The Road Less Traveled on Amazon" target="_blank"><em>The Road Less Traveled</em></a> by M. Scott Peck</p>
<h4>More Information About This Book and The Author</h4>
<p>Buy <a href="http://www.amazon.com/gp/product/B00N9KZ97M/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=B00N9KZ97M&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=QXF6YWNP4XMVS5HV " title="Buy Couple CEO on Amazon" target="_blank"><em>Couple CEO</em></a> on Amazon today</p>
<p>Visit <a href="http://www.CoupleCEO.com" title="Couple CEO website" target="_blank">CoupleCEO.com</a> to join the Couple CEO community</p>
<p>Follow Heidi and Scott on <a href="https://www.facebook.com/scottheidishimberg" target="_blank">Facebook </a>and <a href="https://twitter.com/coupleceo" target="_blank">Twitter</a></p>
<h4> More Information About This Episode</h4>
<p>Download the full <a href="http://www.theelpodcast.com/wp-content/uploads/2014/10/TEL-076-Couple-CEO.pdf" target="_blank">transcript here</a></p>
<p>Listen on <a href="https://itunes.apple.com/us/podcast/the-entrepreneurs-library/id899607618" title="The Entrepreneurs Library on iTunes" target="_blank">iTunes</a>, <a href="http://app.stitcher.com/browse/feed/53605/episodes" title="The Entrepreneurs Library on Stitcher" target="_blank">Stitcher </a>, and <a href="https://soundcloud.com/the-entrepreneurs-library" title="The EL Podcast on SoundCloud" target="_blank">SoundCloud</a></p>
<p>What did you like and not like about this episode? Fill out this <a href=”https://www.surveymonkey.com/r/TKY79JP” title=”Audience Feedback” target=”_blank”>one minute survey here</a></p>
<h2>What are your secrets to working along side your significant other? Share with us in the comments below:</h2>
<p>The post <a rel="nofollow" href="https://www.theelpodcast.com/tel-076-couple-ceo-heidi-shimberg-scott-shimberg/">A Preview of Couple CEO with Heidi Shimberg and Scott Shimberg</a> appeared first on <a rel="nofollow" href="https://www.theelpodcast.com">The Entrepreneurs Library</a>.</p>
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