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Latest Books for Entrepreneurs in September 2014

Latest Books For Entrepreneurs

Latest Books for Entrepreneurs in September 2014

The Entrepreneurs Library presents the latest books for entrepreneurs in September 2014. These books are brand new to the market and the authors are in line to share their insights with me. Stay tuned this month for the release of the interviews with these great books and the authors.

The Seven Levels of Communication by Michael J Maher

The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods.

Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick’s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation.

This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.

Learn more about Michael J Maher | Buy The Seven Levels of Communication on Amazon

Invent, Reinvent, Thrive by Lloyd Shefsky

Invent Reinvent Thrive offers all the answers you need to get your business where you want it to be. You’ll learn exactly where new and multi-generational business owners fall short and miss incredible opportunities, why they fail to take the plunge or innovate–and how you can rework, revitalize, and reinvent your business not just to avoid the most common perils but to lead your business to the apex of your industry.

In Invent Reinvent Thrive Kellogg School of Management Professor Lloyd Shefsky provides the inspiration and insight any entrepreneur or family business needs for long-term success–and he backs it all up with proven models of what works and what doesn’t.

Shefsky reveals the common thread of all business success stories: reinvention. He explains not just how to reinvent concepts and ideas from the start, but ways to continuously innovate and reinvent your business to meet today’s constantly changing marketplace conditions. In addition to his own expert insight, Shefsky provides firsthand advice through case studies derived from dozens of original interviews with entrepreneurs and family business giants, consisting of the leaders of some of today’s most successful companies, including:

  • Howard Schultz (founder, Chairman, and CEO of Starbucks)
  • Jim Sinegal (founder of Costco)
  • Chuck Schwab (founder of Charles Schwab & Co.)
  • Tom Stemberg (founder of Staples)
  • “If you think business books are boring, this is your chance to prove yourself wrong. Storytelling is an art, and Shefsky brings that art to business. Invent Reinvent Thrive is a treasure trove of valuable lessons.” – Stan Kasten, President and CEO, Los Angeles Dodgers

    Learn more about Lloyd Shefsky | Buy Invent, Reinvent, Thrive on Amazon

    Overfished Ocean Strategy by Nadya Zhexembayeva

    Overfished Ocean Strategy offers five essential principles for innovating in this new reality. Zhexembayeva shows how businesses can find new opportunities in what were once considered useless by-products, discover resource-conserving efficiencies up and down their value chain, transfer their expertise from physical products to services, and develop ways to rapidly try out and refine these new business models.

    She fills the book with examples of companies that are already successfully navigating the overfished ocean, from established corporations such as BMW, Microsoft, and Puma to newcomers such as Lush, FLOOW2, and Sourcemap.

    The linear, throwaway economy of today—in which we extract resources at one end, create products, and throw them away at the other—is rapidly coming to an end. In every industry, creative minds are learning how to make money by taking this line and turning it into a circle. Nadya Zhexembayeva shows how you can join them and avoid being left high and dry.

    Learn more about Nadya Zhexembayeva | Buy Overfished Ocean Strategy on Amazon

    Sell Your Business for an Outrageous Price by Kevin M Short

    In Sell Your Business for an Outrageous Price, investment banker Kevin M. Short — who for over twenty years has advised parties on both sides of the closing table — presents a structured playbook for sellers to win big. You’ll find out why some businesses sell for “outrageous” amounts — at least twice the EBITDA (earnings before interest, taxes, depreciation, and amortization) multiple of an average company in their industry — as well as how to minimize your risk going to market.

    The book introduces you to the author’s Proactive Sale Strategy, a rigorous process for positioning your company to sell to a well-financed buyer at the best possible price. You’ll find out how to prepare yourself and your company for sale, understand your asset and how it benefits prospective buyers, and identify and remediate any issues that could prevent a sale or drive down sale price.

    The book then helps you go to market. It guides you step-by-step through the Outrageous Price Process, designed to:

  • Uncover and make the most of your company’s competitive advantage
  • Create a sales strategy that highlights your company’s value to potential buyers
  • Identify “outrageous” buyers
  • Find a transaction adviser who knows how to orchestrate sales that lead to outrageous offers
  • Learn more about Kevin Short | Buy Sell Your Business for an Outrageous Price on Amazon

    Hello, My Name Is Awesome by Alexandra Watkins

    Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game.

    In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even non-creative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins’s proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name.

    She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you’ll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

    Naming a business or product has always been challenging—and sometimes costly— for entrepreneurs and inventors, but it’s one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro.

    “Zappos.com originally started out as ShoeSite.com, but that limited our potential future growth. A company’s name can be vital to its success. Reading the tips in this book can help anyone avoid the pitfalls.” —Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc.

    Learn more about Alexandra Watkins | Buy Hello, My Name Is Awesome on Amazon

    What are you reading this month? Feel free to comment below or engage with me on Facebook and Twitter.
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    Cody Faldyn

    Cody is a blogger, social media specialist, graphic designer, and the Marketing Evangelist behind The Entrepreneurs Library. With a long time passion for personal growth, Cody helped create a website and podcast with the intent to educate aspiring entrepreneurs on the latest and greatest books on business growth and personal development.

    • http://www.renovods.com Frank Gustafson

      Great overviews Wade… Wow, I have not read any of these books (yet). Thank you for bringing them to my attention! Rock on!

    • dollybelle

      More great books! I really like how you broke them down. I always learn something in your posts and also my reading list is seriously getting huge! LOL! Awesome post!

      • http://www.theelpodcast.com/ Wade Danielson

        I know, I wish there was a way to download the information to my brain! Too many great books to finish in a single life time… Thanks for the feedback!

    • http://www.entrepreneuronfire.com/ Kate Erickson

      Awesome lineup! Thanks for the great recommendations and descriptions of each. I have a couple of business books in the queue already, but excited to add one or two of these to it!

      • http://www.theelpodcast.com/ Wade Danielson

        Are any of those books in queue that we can get interviewed for you? I would love to see if we can get the author on to discuss their book if that is of help to you!

    • Maritza Parra

      Brand new books to add to my reading list! So glad I got a speed reading course recently 😉 I just started reading (finally) from Good to Great.

      • http://www.theelpodcast.com/ Wade Danielson

        GREAT book Maritza! Im going to see if I can get Jim to come on to discuss Good to Great. I will keep you posted!

    • http://www.luma-coaching.com/ Jodi Flynn

      Thank you for the great overview, Wade. I am particularly drawn to the smile and scratch test. :)

    • Karen Osburn

      Great reviews. Definitely adding Hello my Name is Awesome to my reading list!

      • http://www.theelpodcast.com/ Wade Danielson

        Thank you Karen, Alexandra takes a deep dive into her book on Episode 45 coming out in just 3 short days!!

    • http://www.redpointmarketingconsultants.com Kevin Jordan

      Those sound like some great books. What I’m reading this month is a book called Profit First, which is totally changing the way I think about my business finances. Can’t remember who wrote it, but you should get him on your podcast.

      • http://www.theelpodcast.com/ Wade Danielson

        Kevin, I believe the author you are referring to is Mike Michalowicz. We just had him on to cover all 3 of his books. The Toilet Paper Entrepreneur, The Pumpkin Plan, AND Profit First. He is episode 50, 51, and 52 which will come out in a week and a half. Mike is a great man, very transparent and real. Thanks for the recommendation!

        • http://www.redpointmarketingconsultants.com Kevin Jordan

          That’s the guy–thanks for reminding me!

    • http://www.modernbusiness.guru Darcy Sabatino

      Pure awesome – I love how you break everything down here. This month I’m continuing to read Think & Grow Rich by Napolean Hill. Recently I finished reading David and Goliath by Malcolm Gladwell and Predictably Irrational by Dan Ariely. Both of those were really great reads! I am adding Hello My Name Is Awesome to my wish list! Thanks again for the reviews – your podcast is awesome!!

    • fitJaime

      I am working my way through two books right now “The Rebels Guide to Email Marketing” and re-reading Start: Punch Fear in the Face, Escape Average, Do Work That Matters (listening to this one on audio)
      Certainly adding your suggestions to my list for consideration — I’m a mom who is getting ready for lots of after-school activities and a great time to get in some serious reading!