A summary of things you should know about Unselling according to Scott Stratten: Introduction In this episode Scott Statten takes a deep dive into his book, Unselling, where he revealsRead More
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]]>In this episode Scott Statten takes a deep dive into his book, Unselling, where he reveals the secrets of what really influences purchasers’ decisions.
In his book Stratten provides the keys to unlocking the mysteries of successful customer service and debunks a lot of nonsense that other marketers and marketing books talk about. The goal of the book is to teach you the most effective form of selling, how to create loyal, recurring customers, how to overcome customer service failures, and where to focus your marketing efforts.
This book is perfect for entrepreneurs who have an understanding of sales and marketing, but are looking for a better, longer lasting solution to keep customers buying from you.
It has no cover and that alone should make it stand out. The brand is not about what we think it is, it’s about the customer and our book reflects that.
You can read it straight through but it’s written in a way that you can also jump around whenever you want.
Everybody in the chain matters.
The main pillar of Unselling is the customer pulse. People think we have two types of customers in this world, we have customers and we have noncustomers. The key thing with the customer pulse is that we really have three types of customers ecstatic, static, and vulnerable.
Ecstatic types of clients are the ones that refer others, the ones that renew and sing our praises in social media. Static customers are the ones who are there, they’ll probably renew, but they are only our customer because they haven’t seen or heard of a better solution to their need.
The vulnerable customers are the ones that are looking for an out and this process could be a day, a year, or even five years. The problem is we usually don’t find out we have lost a customer until we have lost them and then we do everything possible to try and get them back.
We have to understand that customers can be customers for life if we just value them. The book takes you through examples of our own personal experience, to examples that are out there in the world, and then to practical ways to keeping and maintaining your customers.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 05:23
“You treat your customers, and your employees, and your vendors all the same with the utmost respect and the utmost care and that will pay you back in spades.” –Keri Smith
I am the un everything, unmarketing, unselling, co-host of the unpodcast, and unsatisfied with the way things are being done in business.
I realized after being an old-school sales and training manager back in the day, that sales were focused on the transaction. You put all your eggs in the sales basket and once you had the transaction we handed it off to some other department and that’s where we kind of dropped the basket and all the eggs broke. The point I am trying to make is that everybody is in sales because the way to lead to future sales is to make sure that we make the customer ecstatic to be part of our organization and that starts at the transaction all the way through to the delivery.
Permission Marketing by Seth Godin
Buy Unselling by Scott Stratten on Amazon today
Visit Unmarketing.com to learn more about Scott and his book
Visit Unmarketing.com to learn more about the Unpodcast
Follow Scott Stratten on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Escape The Expected by Tom Trush
High Paying Clients by Trevor Crane
The Entrepreneur’s Guide to Sleaze-Free Selling by Julia Kline
Relevant advice and tips:
7 Reasons Why Your Sales Skills Suck
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]]>A Quick Look at 5 of the Latest Books for Entrepreneurs The Entrepreneurs Library presents some of the latest books for entrepreneurs in May 2015. These books are brand newRead More
The post Latest Books for Entrepreneurs in May 2015 appeared first on The Entrepreneurs Library.
]]>The Entrepreneurs Library presents some of the latest books for entrepreneurs in May 2015. These books are brand new to the market and the authors are in line to give a thorough deep dive of their books. Stay tuned this month for the release of the interviews with these great books and their authors. Below is an overview of what Amazon has to say about these books:
You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise.
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We’ve become blind to customer service, support, branding, experiences and even product quality.
In this book Scott Stratten teaches sales companies how to see the big picture in order to:
After reading UnSelling, there will be no doubt in your mind that it’s true. Up to 60 percent of all purchases are made before the sales pitch even begins, yet we still focus on the sales funnel above all else. UnSelling is about removing this “funnel vision,” reaching out to clients in a meaningful way, and becoming the go-to brand. The sales figures will follow.
Learn more about Scott Stratten | Buy Unselling on Amazon
Now newly updated to celebrate 10 years since its first publication and including up-to-date case studies and examples, as well brand new exercises to test yourself, S.U.M.O: 10th Anniversary Edition will help SUMO fans, as well as SUMO amateurs, get more out of this bestselling, self-help classic.
Weighing in with humor, insight, practical tips, and personal anecdotes, it’s a thought provoking and possibly life-changing read. In this special 10th anniversary edition, including fresh stories and updates throughout, Paul McGee’s bestselling book will show you how to:
Learn more about Paul McGee | Buy S.U.M.O. on Amazon
In one evening you can know more about how much money you need to retire than your financial adviser. This book is a practical, no-nonsense guide complete with a step-by-step plan that tells you how much money you need to retire with confidence.
The conventional approach used by experts to determine how much money you need to retire is fundamentally flawed. The worst part is you won’t even know it until it’s too late. This book takes you behind the scientific facade of modern retirement planning to reveal:
Learn more about Todd Tresidder | Buy How Much Money Do I Need to Retire? on Amazon
With Cultural Intelligence, or CQ, you can lead effectively in any context. Now fully updated, the second edition of Leading with Cultural Intelligence features brand new research, case studies, and statistics on the ROI of improving your CQ, as well as fresh examples from Google, IBM, Facebook, and other organizations. Practical and insightful, the book presents a powerful, four-part model for becoming more adept at managing across cultures:
With Leading with Cultural Intelligence as your guide, you’ll be able to thrive in any business environment – whether it’s across the world or in your own backyard.
“As more companies go global, we need a better understanding of how to function as leaders across cultural boundaries. Now more than ever, our shrinking world needs what’s in David Livermore’s new book!” — Ken Blanchard, Coauthor, The One Minute Manager
“For those leaders who want to succeed in today’s increasingly global and interdependent environment, Leading with Cultural Intelligence is for you. Now, more than ever, applying this simple four-step cycle will prepare you for tomorrow’s world.” — Paul Polman, Chief Executive Officer, Unilever
Learn more about David Livermore | Buy Leading with Cultural Intelligence on Amazon
Life is too short to settle for less than the best—especially if we are called to lead other people. Leading from the heart is working and leading from your passion zone. Why does leading from the heart really matter?
In this short new passion-packed book by Dr. Hans Finzel, you will learn what it means to work in your “passion zone.” Hans explains from his own journey, how to find your passion zone and what action steps to take if you are far from that place of fulfillment.
People love following leaders whose hearts are fueled by passion. This book will help you uncover what passion in your work really is, and how to find it, no matter what stage you are at in your career. The advice in this book is especially powerful for anyone in a role of leadership that is experiencing boredom or burn out.
“If you’ve lost your passion, or never quite found it, read this book! It will teach you how to lead with a heart that is fully alive.” – Kathrine Lee – Life & Business Strategist
“Hans Finzel’s warning to leaders is convicting: ‘You have two choices to make. Whatever you do, make one of the two. The worst mistake is to do nothing.’ Whether now, or in some lonely leadership days ahead, trust me–you must read this book. – John Pearson – Author, Mastering the Management Buckets
Learn more about Hans Finzel | Buy The Power of Passion in Leadership on Amazon
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