A summary of things you should know about Seeing What Others Don’t according to Gary Klein: Introduction In this episode Gary Klein reveals all his insights on his book, SeeingRead More
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]]>In this episode Gary Klein reveals all his insights on his book, Seeing What Others Don’t, where he reveals when, why, and how insights are formed and what blocks them.
In his book Klein shares stories involving his years of cognitive learning research that uncover the origins of creativity and how many successful innovators were able to create their marvelous ideas. The goal of the book is to help you train your brain to be more creative, effectively solve more problems, avoid disruptive idea blockers, and think faster than the average person.
This book is perfect for entrepreneurs who work in a stressful, fast-paced environment and want to learn how to improve their cognitive thinking skill in order to make fast, intelligent decisions.
My book is based on 120 cases of actual insight research. This is a fresh look of how people actually come up with insights.
There can be some jumping in and out but I suggest you read it straight through.
If there is only one thing the one thing would be this notion of a down and an up arrow. Too often our thinking is over balanced about reducing mistakes and being defensive and there needs to be a balance. We need to balance how much energy we are putting into reducing mistakes and how much energy we are putting into gaining insights.
The first section asks the question of where do insights come from and it not only describes how insights are achieved but it also shows how I came up with each conclusion. The outcome of this first part is a new model of where insights come from. I show that there are several different paths, one is a traditional path, another is a path people have heard of, and the third is a path no one had mentioned before.
Now that we know where insights come from we ask the question why we don’t have more of them. To my surprise I find that there are a lot of forces that work against having insights and the scariest is that organizations are afraid of them. They claim that they want to promote it and believe it but insights don’t work well with organizations because insights are disruptive.
The third part of the book is about what we can do to try to increase insights. I have some suggestions about what we can do personally and I have more suggestions about what we can do to help others gain insights. I also have some suggestions about what organization can do and I am working with organizations that want to increase the number or insights.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 03:38
“I have tried to take some of the mystery out of insights but I don’t want to diminish the aww we feel when we encounter insights whether it’s our own or someone else’s. At these times something magical has happened.” – Gary Klein
I was trained in experimental psychology and over the years I got interested in seeing how people actually work outside of laboratories and specifically how people make life and death decisions under extreme time pressure. So we’ve studied firefighters, nurses, physicians and so forth to see what they actually do.
I would make presentations on my work on decision making to audiences and there was a slide that I would use that had an up arrow and a down arrow. The down arrow was ways to improve performance by reduction and the up arrow was about what to increase in order to improve performance. What you wanted to increase was insights and so I would tell groups that and they resonated to it. They kept asking me questions about the up arrow that I didn’t have answers to. Finally I decided I need to do some research and study the up arrow which is what led me to writing this book.
What Computers Still Can’t Do by Hubert Dreyfus
Buy Seeing What Others Don’t by Gary Klein on Amazon today
Visit PsychologyToday.com to learn more about Gary’s blog
Visit ShadowboxTraining.com to learn more about Gary’s training techniques
Follow Gary Klein on Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
The Innovative Entrepreneur by Daniel Spluber
Anticipate by Rob-Jan de Jong
The Myths of Creativity by David Burkus
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>A summary of things you should know about Disruption by Design according to Paul Paetz: Introduction In this episode Paul Paetz takes a deep dive into his book, Disruption byRead More
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]]>In this episode Paul Paetz takes a deep dive into his book, Disruption by Design where he shows you how to create products that disrupt and then dominate markets.
In his book Paetz provides a handbook of lessons that describe the differences in innovation techniques as well as examples from successful innovators that have disrupted markets and ones that should have but failed. The goal of this book is to teach you how disruption happens, where to look for disruptive opportunities, what it takes to be disruptive, and how to market disruptive products.
This book is perfect for entrepreneurs or intrapreneurs who have ideas big enough to change the way we live, but need help developing and launching their product into a specific market.
In Disruption by Design I have my own outline of methodology for predicting when disruption is likely and I provide a how-to guide that walks you through building a product, marketing strategy, and a business model that will enable your company to be disruptive. It’s also the only all in one book that summarizes everything from the theory, to prediction, to the practical how-to information and then gives you tips on how to stay on top after you’ve succeeded.
It has been written in a way that there is a flow from one section to the next but you can also jump in and out where needed.
The key idea is that you can design a company and a product to be disruptive and if you understand what the causal factors. If you follow these steps and design your business model correctly anybody can build a disruptive innovation from the ground up.
I hope entrepreneurs and innovators get a solid understanding of what causes disruption and how to do it on purpose.
The first section of the book is primarily about summarizing the theory and how to predict disruption.
The second section is the nuts and bolts of creating the product and marketing strategy and business model. I identify job to be done theory and how you identify products. And then I run through all the key marketing strategy points of segmentation position, pricing strategy, and so on.
And the third section is about what to do after you put the strategy in place and you’ve started to succeed at disruption.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 08:32
“The product is what you are for not what you do.” – Paul Paetz
I have been in the technology business over 30 years now and the first 2/3rd of that I was at a number of different startups and companies. I went out on my own after that and started a marketing services company and then joined a friend who was building a company providing services in disruptive innovation. From there I started Innovative Disruption which is a company that I run today providing services to disrupters and companies facing disruption.
There are a ton of books out today on disruption and most of what you see in the media is incorrect. The majority of startups aren’t in a position to afford my services and I think anybody can afford the $30 that the book cost.
The Innovator’s Solution by Clayton Christensen
Buy Disruption by Design by Paul Paetz on Amazon today
Visit InnovativeDisruption.com to learn more about Paul and his company
Follow Paul Paetz on LinkedIn and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Cause A Disturbance by Ken Tencer
Hooked: How to Build Habit-Forming Products by Nir Eyal
Zero to One by Peter Thiel and Blake Masters
Relevant advice and tips:
5 Steps To Promote Innovation At The Workplace
5 Lessons Entrepreneurs Can Learn From Stephen Key
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of Disruption by Design with Paul Paetz appeared first on The Entrepreneurs Library.
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