A summary of things you should know about The Dream Cafe according to Geoff Crook: Introduction In this episode Geoff Crook reveals all his insights on his book, The DreamRead More
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]]>In this episode Geoff Crook reveals all his insights on his book, The Dream Cafe, where he provides a guide for harnessing creativity and developing a brand designed to disrupt any market.
In his book Crook and co-author Duncan Bruce developed a fresh, innovative approach that is used by major businesses and is designed to product radical innovation that leads to unpredictable outcomes. The goal of the book is to show you how to transform any big business idea into a market disruptor, develop a competitive advantage by taking risks, and effectively implement massive innovation.
This book is perfect for entrepreneurs who possess a very creative mindset and need a practical guide for turning fresh ideas into highly profitable business ventures that will redefine any market.
The Dream Cafe identifies a crucial president called the avant-garde. Those people who met together in cafes or other venues and people who came from all kinds of disciplines but had in common the passion for challenging convention and changing the world. It was those people that invented the future. And so basically The Dream Cafe takes the position that in the world of uncertainty it really helps if you could look back to a president of people who learned how to do it well and managed to do it systematically across 150 years.
This book is written to allow people to step in and step out of.
Trust your instinct, believe in the potential of serendipity, and recognize that chaos creates opportunity.
If you take the argument that chaos is an opportunity rather than a threat then essentially what you need to come to terms with are some of the qualities which are inherent in the way in which the avant-garde think about the world. Moving in to the notion that dreaming is important and anytime you look at any discipline that created some kind of major disruptive innovation in the world it’s a mystery that kind of fuels you. From there you can grab hold of that stuff and shape it into something that allows you to invent the future. The notion of experimentation has to be a permanent state of being for any competitive business and the book suggest that experimentation is absolute embracing the right to fail. It understands that failure should be part of the innovation process. Other important areas are the idea of habitat and the multisensory space. Multisensory space is the idea that we are only at this threshold of realizing and capitalizing on how extraordinary we are as humans. I suggest that you shouldn’t even think about trying to disrupt this world until you can disrupt yourself.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 06:59
“I force myself to contradict myself in order to avoid conforming to my own taste.” – Marcel Duchamp
I am passionate about creativity and absolutely committed to the idea that disruption allows you to create better futures. I worked at Central Saint Martin’s college as a director of imagination and application and created a master’s program called Applied Imagination which broke just about every rule in education. I’ve done a lot of freelancing in the branding/marketing area and that’s where I got to meet Duncan who I then collaborated with on creating The Dream Cafe.
Frustration was the primary inspiration. It was frustration that the majority of businesses was confronting the context of market unpredictability by investing in trained insight rather than innovation and was simply failing to notice the difference.
Experience and Nature by John Dewey
Buy The Dream Cafe by Geoff Crook on Amazon today
Visit TheDreamCafe.eu.com to learn more about the book
Follow Geoff Crook on LinkedIn
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
The Innovator’s Method by Nathan Furr
The Business Idea Factory by Andrii Sedniev
Disruption by Design by Paul Paetz
Relevant advice and tips:
5 Steps To Promote Innovation At The Workplace
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]]>Introduction In this episode Mark Hatch shares his book, The Maker Movement Manifesto, where he describes remarkable technologies accessible today and shares stories of how ordinary people have created extraordinaryRead More
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]]>In this episode Mark Hatch shares his book, The Maker Movement Manifesto, where he describes remarkable technologies accessible today and shares stories of how ordinary people have created extraordinary products from those tools.
In his book, Hatch explains and shows you how to create, innovate, and make a profit with nothing more than your own creativity, hard work, and a desire to make some change. The goal of this book is to help entrepreneurs take part in a new age of manufacturing tools which were once impossible to afford.
This book is perfect for entrepreneurs who are very creative and innovative, but need an all-in-one resource for manufacturing new product ideas on a minimal budget.
Everything I thought I knew about innovation in launching a hardware company has fundamentally changed in the last decade. I had not seen anybody writing about the impact that it was going to have on the startup world. There is this confluence of trends that have come together in the last decade that nobody had really wrapped together in a single volume. So I felt that somebody needed to write it and given my position in the industry it made sense for me to do it.
Each of the chapter pretty much stands on its own. It is a fairly easy read in that I do a lot of stories to back up the reality that is occurring. There is nothing like giving examples that have already happened to convince the reader.
You no longer have to be a professional to change the world.
I start with my first day at a TechShop. It was very early on, we had only been open for a year when I ran into Jim Newton the founder of TechShop. Jim convinced me to come by and take a look at the place and given my background I was intrigued with this new retail platform that he had developed. I had talked to three entrepreneurs back to back and each of them had said they had saved 98% of their development cost and each are now worth millions. At the end of that day I realized I was standing in the future and because of the potential economic impact this would have in unleashing the creativity of the creative class there needed to be one of these in every single city on the planet. As I moved through my experience over the first three years I realized that this was having an impact everywhere. Then I also realized there was a gap on the current availability of books and discussion about the movement itself. I set about to capture the gestalt of the movement itself. So I came up with nine principals that basically makeup the manifesto itself.
The first principle is to make. Humans were designed to make, we have that opposable thumb and it’s ingrained in who we are. Just making things is a fundamental activity that humans get enjoyment out of. One of the things that makes making whole is the ability to share it and that’s the second principle. Often there is a giving component which gives meaning to these projects that are completely different than what you get when you buy something off the shelf. There is a play principle as well. A lot of the best projects turn in to the best projects because somebody comes at the project from a different angle. And then there are some really important things around participation that I am seeing emerge in a collaborative community. It is a lot more fun and affective to work in a space that has a lot of other people working away on their projects rather than doing it in your garage. The last two principles are support and change. Support is the call to action and why I call it a manifesto is that this platform is creating an environment where we can do innovation and change the world at price points that we’ve never seen before. And the last principle is to change. When you embrace this activity making it will change you in positive ways and its import to embrace that and encourage other people to change as well.
The reason we call this a manifesto and movement is because we are anticipating and expecting a significant portion of the population to change their consumer behavior, behavior around gift giving and attitudes around trade skills.
I am a former Green Beret, quite a while ago, but it feeds a little bit into the book. I was trained on how to participate and/or run a revolution. From there I did a startup and went back to school. I worked for about eight years at Avery Dennison manufacturing company and a year at Kinkos. All of this was before I began at TechShop as the CEO and Co-Founder.
I saw early on after I joined that there were small companies that were launching hardware startups for the lowest cost I had seen in my career. The average member there saved 98% of their developmental cost which fundamentally changes the access to be able to create hardware startups. A friend of mine, Chris Anderson, wrote an article called The New Industrial Revolution which inspired me. Chris took one angle at it and I wanted to write a book that would be open more to makers as well as a fairly easy read for policy analyst and startup junkies.
Innovation and Entrepreneurship by Peter Drucker
Buy The Maker Movement Manifesto by Mark Hatch on Amazon today
Visit MarkRHatch.com to learn more about Mark and his book.
Follow Mark Hatch on Twitter and Facebook
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books: One Simple Idea by Stephen Key | The Business Idea Factory by Serguei Netessine | The Toilet Paper Entrepreneur by Mike Michalowicz
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>A summary of things you should know about The Business Idea Factory according to Andrii Sedniev Introduction In this episode Andrii Sedniev shares his insights and inspiration for writing hisRead More
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]]>In this episode Andrii Sedniev shares his insights and inspiration for writing his book, The Business Idea Factory. Sedniev believes that coming up with ideas is essential for business and provides you with all the techniques and stages of creating them. This book is perfect for the entrepreneur who struggles with the creativity and innovation of coming up with business ideas.
The principle of asking yourself questions regularly, in this way you will generate a lot of ideas. If you don’t give your brain a task it won’t generate any ideas.
In order to create great ideas you need several things, the first is raw materials. The second thing that is important for generating ideas is programming your mind. Our brain is the most powerful computer in the world, however, it doesn’t do anything unless we ask it questions. The third thing that is incredibly important to understand for generating ideas is the formula quantity equals quality. In creativity it works this way, quantity generates quality. The fourth thing is getting in the habit of writing all your ideas down, even bad ones. When you write down your ideas, you send your brain a signal. This signal makes your brain generate the ideas even better. The last thing I will leave you with is called $100 dollar an hour business idea. You take an hour and generate how you can make an extra $100. Once you have your ideas, pick a couple that look most promising and implement them. Very often theses $100 hour ideas turn into million dollar businesses.
“In creativity quantity equals quality.” – Andrii Sedniev
I started my career as a Networking Engineer and have my MBA degree from The University of Michigan Law School of Business. I am now an entrepreneur and author of five self-development books and I reside in Tennessee.
I am convinced that coming up with ideas is absolutely essential for business. When trying to come up with business ideas about entrepreneurship, the problem I faced was this topic wasn’t very well covered. I wanted to create some source for the person who wants to become the best he or she can in the area of creating business ideas. I did extensive research and came up with a system with all the techniques and stages of creating business ideas.
Screw It, Let’s Do It by Richard Branson
Buy The Business Idea Factory by Andrii Sedniev on Amazon today
Download the full transcript here
Listen on iTunes, Stitcher , and SoundCloud
Related books: The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs by Kevin D. Johnson | From Idea To Exit by Jeffrey Weber | The Innovator’s Method by Nathan Furr
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]]>A summary of things you should know about Lifestyle Entrepreneur according to Jesse Krieger Introduction In this episode Wade meets with Jesse Krieger, author of Lifestyle Entrepreneur. If you areRead More
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]]>In this episode Wade meets with Jesse Krieger, author of Lifestyle Entrepreneur. If you are an entrepreneur that that believes in the motto “passion before profit” or are at a battle between the style of entrepreneur that describes you then “Lifestyle Entrepreneur” is for you.
I’ve founded or co-founded over 5 companies, helped dozens of Entrepreneurs start businesses and so I bring a firsthand perspective from being “in the trenches” at any given time working on the starting and the launch or growth of 2 or 3 business. So I’d like to think that I know what I’m talking about and I’m speaking from experience. It’s a collection of firsthand account stories of being in different lifestyle context mixed with how-tos and frame works that readers can use to put into practice in their own life and businesses.
The one thing I would want a reader to take away from this book is that you can go from not believing that this is possible for your life to firmly, fully believing that you have agency to create the lifestyle that you want to build a business based on your interests and passions. If there is just one thing that you can take away is that this is possible, it’s been done, that this is both my life and many of my closest friends’ lifestyles. So opening a door into a new way of business and proving it’s possible.
I take you right into being in the middle of a book tour in Malaysia and literally hiking in the jungles of Borneo one day and then speaking on stages in front of 100 people the next day. It starts with a sweeping overview of how I see the world changing today, specifically with the ability to hire and manage teams from anywhere in the world and the ability to work anywhere in the world with a laptop and internet connection. By the time you are a third of the way through the book, the reader should have a lot more clarity on not only what’s possible but what’s the ideal case for them. It allows specificity for the reading without telling people what they should do, rather giving the opportunity for the reading to discover and empowering them to think bigger within the context of what’s possible in this day and age. As we get closer to the end I give very specific recommendations on tools, software to use and ways to set up a workflow. By the time you get to the end of the book my goals is that the reading has an expanded view of what’s possible in life and business and now has the tools, resources, next steps and action plans to make it real.
“When you know what you want, it becomes clear what must be done, as you do eventually you come to be and that is your identity.” – Jesse Krieger
My inspiration is the result of not knowing how to answer the question ‘what do you do’ because it changed frequently. It started as a shorter piece but as I was writing and got additional inspiration, I decided to expand it out and do a full book that’s a mix of how to and stories/strategies for success as well as some featured lifestyle entrepreneurs that also embody this ethos; to be able to travel freely and frequently, to live a life of passion and purpose.
Atlas Shrugged by Ayn Rand
Buy Lifestyle Entrepreneur by Jesse Krieger on Amazon today
Visit LifestyleEntrepreneurBlog.com to download the first 3 chapters of the book
Forward your receipt to Jesse’s email here and get hours of video interviews with incredible lifestyle entrepreneurs
Download the full transcript here
Listen on iTunes, Stitcher , and SoundCloud
Related books: The Suitcase Entrepreneur by Natalie Sisson | The New Rich by David Moore | The Business Idea Factory by Andrii Sedniev
Relevant advice and tips: 5 Personal Qualities That Make Up a Lifestyle Entrepreneur
What did you like and not like about this episode? Fill out this one minute survey here.
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