In this episode, Melin Isa, a corporate escapee turned financial coach and mentor gives an in depth preview of her book, Planning Your Leap: 7 Steps to Starting a Profitable Business Before Quitting Your Day Job. For the past 7 years, Melin has taught people how to budget, get out of debt, plan, and save money. She loves the sheer relief and joy that her coaching and mentoring has brought to people. Her book is yet another opportunity and tool to help new business owners understand the foundational steps needed to start a successful business.
My book is different in a sense that it’s real life, it’s very practical and it’s very foundational. This book, even though it says its for those that are still working at a job and starting a side business that they can take on full time, it’s really for any business because it’s foundational.
If you’ve already started a business and you’re struggling you can go through the different points. If you are brand new to a business then start at the first step because they build on each other.
With any business you need to set up a solid foundation for it. Focus on building the foundation and if you have that set up you should excel in any economy.
The first step I talk about discovering who you are, why you want to go into entrepreneurship. Sometimes those who have been working for awhile would like to be an entrepreneur just because they aren’t happy where they are career wise, when the fix might just be another job at a new company. You have to decide why you want to become an entrepreneur and go into business ownership because it is not an easy path. So you need to discover who you are and why you’re doing it.
The second step is about finding the right opportunity. Now that you know who you are and the skill sets that you have, now you have to decide what you are going to use those skill sets for.
The third step talks about the marketing. Now you know what your business is going to be so now you need to focus on the different marketing steps. If you aren’t comfortable with marketing then you need to partner with someone or hire somebody.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 17:21
“You cannot be everything for everybody” — Melin Isa
As a business owner you do a lot of networking and you get to meet a lot of people and some of them are successful people and some of them are just starting out and some are wantrepreneurs. I listened into some of the conversations between these different people and I realized that a lot of the new business owners were not prepared for the actual business but they instead focus on what they enjoy. They never really focus on the other aspects of a business and that’s why I wanted to write the book. I resisted writing they book for awhile because English is my second language until someone I know told me they were quitting entrepreneurship and I thought that was a sign that I needed to go ahead and write the book.
The Essence of Success by Earl Nightingale
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