I’m a business coach and I work with entrepreneurs and business owners to help them get known, stand out, and also help them when they’re stuck in their career and business and need the next push and road map to get to the next level. I started out working in marketing and technology and went to San Francisco and decided that I really wanted to work with people and be close to a lot of cool things and technology was it during the gold rush. I was able to work with a lot of exciting people, like Steve Jobs, and I was able to work at Yahoo and some other great places. So I got to learn from some really amazing people about branding and communications. I realized after awhile that I liked to work closely with people and eventually decided to do that full time.
Well first, it’s a how to guide. I spent a lot of time researching this and I have an extensive network of 30-40,000 people overall and I spent a lot of time going out so I am an anthropologist. I’ve spent the last 10 years meeting people and interviewing entrepreneurs and I’ve tested out all of this material. So I wanted this book to be a how to guide where the reader would never need any contact with me to use these strategies.
You can go through it and cherry pick information but I think it’s most helpful the first time through to actually read all the content so you see how it pieces itself together.
I think the best place to go to meet people is in group scenarios and I think that going to charity events for non-profit groups is the best place to go because that’s where social influencers are and that’s the place that’s giving back. Being around those people is amazing and it is so much easier to meet people and build relationships and practice your social skills. You can go and build amazing connections in less than two hours a week.
First off the book is talking about the most important capital in the world and that is social capital and the importance of what that is and how to build it for yourself. I give examples and tell people how to do it and why and also what doesn’t work.
Then I go on to tell my own personal story and a conversation that I had with my Dad the last time that I spoke with him. My Dad and I never really go along and the last conversation was basically the fact that he died alone, there wasn’t really anyone there and he told me to spend my time investing in people and relationships because at the end of the day that’s all you have.
I move on from there and talk about some key success principles that a lot of people don’t talk
about that will actually help you understand the rest of the book and why these things are important and why they will help you move forward. From there I talk about some inner work and some things you need to do that I think are going to be really helpful.
After that, I start to get into how to master relationships and I take everyone through where to go, what to do, what to say, body language-how to use it, and a lot of how to specific information. A lot of this is personal information in the beginning that can be applied in the business setting.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 04:47
“We are the sum of our relationships and the people we spend the most time with. We do almost everything in life with or through other people. Relationship mastery is essential to an extraordinary life. We see in our own lives and through the stories of other people, the pain, heartache, and destruction that can happen when we don’t master this area.” -Jason Treu
The inspiration was people. I believe that relationships are a true wealth in life and they’re the things that we value the most. Disconnection causes us the most pain in life and people have this false belief that social communication and emotional skill sets are things that we are born with, when in fact they are all learned behaviors. So for me the inspiration was trying to help people build personal and professional relationships to help them lead the lives they’ve always wanted to have.
Give and Take by Adam Grant
The Gifts of Imperfection by Brene Brown
Download the full transcript here
Listen on iTunes, Stitcher , and SoundCloud
Relevant advice and tips:
What did you like and not like about this episode? Fill out this one minute survey here.