For an entrepreneur, launching a startup begins with the creation of something from nothing. This creation should take into account what an individual is passionate about and this can beRead More
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]]>For an entrepreneur, launching a startup begins with the creation of something from nothing. This creation should take into account what an individual is passionate about and this can be done by listing the items and prioritizing them to help an individual remain focused on their idea.
When launching a startup, an entrepreneur must make sure that he or she stands out from the crowd especially because of the large number of new businesses that are launched every year. This is the reason that a successful launch is necessary to help an individual have a strong social proof, build a user base rapidly and improve the chances of long-term growth.
The following are five popular ways entrepreneurs can launch a startup:
The target market chosen should be an industry that is growing fast, big and profitable. The selected market can then be won by differentiation where a business gives customers more of what they want and this boosts their willingness to pay or a business that serves as a low-cost producer and charges the lowest price in the industry. When customers buy the products, the entrepreneur should monitor the changing customer needs as well as new technologies and figure out other additional products to build as well as fresh markets to conquer.
The competition should be studied through the performance of the strengths, weaknesses, opportunities and threats analysis. A list of businesses that offer services and products similar to the one being launched should be done, a review of the marketing materials which includes brochures and ads should also be done.
The marketing tactics and strategy should also be chosen. This involves the sales as well as the marketing channels that can be used which include online, catalog or using dealers. Multichannel marketers usually achieve great success because customers like it when they can shop when and however they like.
Knowing the product’s life cycle is important because the campaign used during the introduction as well as education phase of the service or product needs to be updated as the service or product matures. An entrepreneur should monitor the marketing results carefully so as to notice any diminishing returns that indicate when to revise the service or product, alter the media message or phase out the particular offering.
This is important so that people can start signing up to receiving emails from an email list. This should be done before the official launch. Email is important because it can get people engaged as well as convert them into customers. For the email list to work an entrepreneur must get their contact list together, this can be done by downloading contacts from those on the email or from people spoken to. This data can be put in a customer relationship management system. Emailing people directly with the launch announcement is more effective than posting it on social media.
Having a large list of motivated and qualified email subscribers is important if the business is to grow. This list can be built by using list building strategies as follows:
> The list can be built with article marketing where the content is taken from the entrepreneur’s blog or website and is then submitted to article directories.
> Videos can be used to build the list because videos help to authentically connect with the people who visit the entrepreneur’s site and allows engagement in a compelling manner. Videos also allow an individual to interact with prospects better.
> Pay-Per-Click advertising can be used in list building and is one technique that can attract many ideal as well as highly qualified leads consistently.
This list dictates the number of clients and customers that sign on and this affects the income of the business.
For an individual to optimize their website, it is important that they give the right kind of information that will grab people’s attention as well as leave an element of mystery that will generate curiosity. The content on the website should be useful, link-worthy and entertaining as this increases the chance of the start-up being discovered. Assess the type of content the competition is creating and use gaps in the content as an opportunity to deliver something the competitors have missed or are lazy to perfect. Keywords should be worked into the posts and the blog optimized for the search engines.
Having a page that is a basic “Coming Soon” page, can be used to entice people to sign up. Offering a special bonus can be an effective way to get early subscribers. Make social sharing an important part of your website and lead generation plan as well.
The sign-ups should be monitored on a daily basis and this should be set up in a way that an email is received every time someone signs up. This can be used to send the person a follow-up thank-you note.
Attracting clients consistently requires that the entrepreneur’s marketing message be clear and stand out. When this message is clear, the marketing plan will be so much easier as well as less costly. To communicate regularly it is important to engage the audience immediately. This can be done by sending out emails regularly, as well as offering people something that will be useful to them with each message. This is one way to keep them signed up, and respond positively to the launch. Have email programs that will allow the set up of “autoresponder” sequences that enable the automatic sending to people a particular set of messages once they sign up.
The emails can offer sneak peeks concerning the progress of the business, industry news, fun quips and also how-to.
To launch a startup successfully, align it with relevant companies that have significant reach. With that being said, it is very important that an entrepreneur looks for opportunities in brands that will complement their product offering and provide unique value for the customers. Build relationships with people regarded as influential in the industry. This will open the business to powerful resources, endorsements as well as introductions to other key influencers in the industry.
The Startup Survival System by Kurt Won
New Business Next Steps by Ann Hawkins
Become Your Own Boss in 12 Months by Melinda Emerson
Startupland by Mikkel Svane
100 Days of Growth by Sujan Patel
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]]>A summary of things you should know about 100 Days of Growth according to Sujan Patel: Introduction In this episode Sujan Patel takes a deep dive into his book, 100Read More
The post A Preview of 100 Days of Growth with Sujan Patel appeared first on The Entrepreneurs Library.
]]>In this episode Sujan Patel takes a deep dive into his book, 100 Days of Growth, where he shares over 100 online marketing strategies that are used by top performing companies.
In his book Patel provides actionable techniques his company has used to help other businesses grow and teaches you step-by-step how to implement these growth strategies into your own business. The goal of the book is to help you improve your search engine optimization efforts, increase your lead generation results, eliminate ineffective digital marketing tactics, and much more.
This book is perfect for entrepreneurs who own an online business and are looking for an all-in-one guide for effective digital marketing tactics that will take their results from good to excellent.
I have personally weeded out a lot of strategies and tried 300 things I include in the book. This book is not a long read and each tactic and page is easy to understand and something you can do yourself.
It’s one of those books that you can jump in and out of.
The principle that I want the reader to takeaway is that you should always be testing new concepts. I layout 100 and as you read the book you will probably find a few 100 more. You don’t have to spend months strategizing and planning, you just start doing.
From the book you are going to learn a lot of how to repeat and how to implement things like AB testing your homepage. You can read all this stuff on the web but this is specifically the one thing you need to AB test. If you are thinking about how to leverage your traffic more there are things like the exit intent popup. Or if you want to build a referral program there is a simple way to get started. This book is not the end all be all but simply a way for you to start and with a successful method. The book spins around a lot of different things that are all around getting more revenue from your internet business.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 04:21
I don’t have a favorite quote but I’ll give you my favorite tactic listed in the book. It’s the first tactic and it’s just giving away a free company t-shirt. It’s such a simple thing and yes it cost money but I’ve personally made a little under a million dollars just from giving away free t-shirts from my agency.
I’ve been doing digital marketing for 12 years now and worked with hundreds of clients helping them grow their traffic and revenue. Over the years I’ve worked on a lot of different ideas that have failed and a handful of things that have worked. My concept for the book is to put together my learnings and successes in a repeatable fashion.
I wanted to make something where people can follow along. Every tip and tactic is something you can do and ideally if you did one thing a day for the next 100 days you’re going to see some exponential growth. My inspiration was to take all my learnings of how to grow a business and make it useful, tactical, and actionable.
Good to Great by Jim Collins
Buy 100 Days of Growth by Sujan Patel today
Visit 100DaysofGrowth.com to learn more about the book
Get in touch with Sujan via email here
Follow Sujan Patel on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
The Predictable Profits Playbook by Charles Gaudet
Do It! Marketing by David Newman
Digital Bacon by Alex Rodriguez
Relevant advice and tips:
5 Reasons Why Your Marketing Sucks
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