A summary of things you should know about Business Dating according to Honoree Corder: Introduction In this episode Honoree Corder takes a deep dive into her book, Business Dating whereRead More
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]]>In this episode Honoree Corder takes a deep dive into her book, Business Dating where she discusses how to apply relationship rules to business and master the art of business networking.
In her book Corder provides a roadmap where she personally coaches you on the best, practical ways to build business to business relationships using her special 12 x 12 matrix. The goal of the book is to help you not only become a master at networking but also overcome the fear of meeting people, know when networking opportunities are greatest, and fully leverage the relationships you build.
This book is perfect for entrepreneurs who frequent networking events and have a hard time creating professional relationships that yield a solid return on investment.
I wrote it to be read from front to back. I build one thing upon the next.
I think everyone’s favorite so far is the 12×12. Putting together your 12×12 matrix and having a visual of all of your business relationships and knowing who you have and who you are missing.
Chapter one is business dating and what in the world it’s all about. I talk about the correlation between person dating and business dating. Personal dating is when two people spend time together to try and determine what, if anything, they have in common and whether they should spend more time together. Business dating, networking, is exactly the same thing but a lot of people think that once you meet someone it’s an automatic open door to their American Express card. And so I talk about why that isn’t the case in this first chapter. I talk about how you do it right according to me and then I get people to think about why they are networking and business dating. I do this by having them take a step back and think about why they are in business, how long they’ll be there, and who they need to know in order to make the rest of their business career. I also talk about ineffective business dating and what I see people doing wrong.
Chapter three is the art of business dating and I talk about something called The Trust Bridge. When you are developing a relationship with someone you are on this side of a bridge. On one side of it is that I don’t know you and I don’t like you and I trust you. On the other side of the bridge is everything you could ever want from a relationship. In this chapter I am talking about the relationship stages. Stage one is nice to meet you, stage two is I’m getting to know you, stage three is I think I like you, stage four is the getting to trust, stage five is I trust you, then I have a bonus stage which you’ll find out about in the book.
In chapter four I go really deep into the do’s and the don’ts of business dating and the two components of what to do and what not to do. It’s very simple and I break them all down. Once you know what not to do and what to do, we then get into how to make a strong connection with someone. I literally give the language for if you want to make an introduction between two people, you want to reach out to someone you don’t know and do it in such a way that you have success every single time.
Chapter five is called The Structure Sets You Free and in chapter five I reveal the 12×12 which is a visual matrix of your network. This helps you identify who is in your network and needs to be in your network and then I actually break down how to find those people and connect with them. I break that whole system down and provide free downloads on my website because I think the more people I can help, the better. Step one is identify, step two is organize, step three is discover, and step four is connect.
Chapter six is getting to know you, getting to know all about you, and I think I like you. I describe what I think many people have gone through many times when they’ve had that person come at them and really want something from them and they just aren’t ready to give that up. I talk a little more about the trust bridge in this chapter and I also talk about how to nurture relationships with the people that you are in relationship with.
Chapter seven is called What’s Your Number and I think that every person has a number of time that they need to interactive with or hear from someone before there is trust. What’s interesting is nobody knows your number, not even you.
Chapter eight is know + Like + Trust = $$. You will not get to the revenue part of the relationship until you’ve crossed the trust bridge and got all the way to the other side. I give the qualifiers for how to know when to stay in touch with someone. Then I’m talking about keeping the love alive which is more follow up but this time I’m going into direct follow up and passive follow up.
Chapter nine is To Know you is to Love, Hire, and Refer you. So this is about your reputation, your code of conduct, your code of ethics, being friendly and I talk about the cornerstones of healthy relationships.
Finally, in chapter ten, I wrap it up with Business Dating for Ultimate Success. I get people setup for the journey ahead and remind them to keep the smile on their face and to get busy developing business dating relationships.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 04:24
“You’ve read all the way through, now you know what to do, so go on your way, go and prosper I say.” – Honoree Corder
I am an executive coach, speaker, and author. I work with professionals to help them double their income and triple their time off.
It’s not what the inspiration was; it’s more who the inspiration was. My clients were the inspiration. It’s a networking book and my take on how you can develop relationships in business using correlations between person dating and business dating.
The Dynamic Laws of Prosperity by Catherine Ponder
Buy Business Dating by Honoree Corder on Amazon today
Visit HonoreeCorder.com to learn more about Honoree and her books
Follow Honoree Corder on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Top Dog: Influence and Impress Everyone You Meet by Andy Bounds and Richard Ruttle
What More Can I Say? by Dianna Booher
How The World Sees You by Sally Hogshead
Relevant advice and tips:
7 Steps To Improve Networking Skills For Entrepreneurs
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>A summary of things you should know about How The World Sees You according to Ed Normand: Introduction In this episode Ed Normand shares all the insights on, business partnerRead More
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]]>In this episode Ed Normand shares all the insights on, business partner and wife, Sally Hogshead’s book How The World Sees You where he discusses the science of personal fascination.
In her book Hogshead provides you with a step-by-step guide that shows you how to describe yourself in a few short words, build your own tagline, and uncover the true description of your unique personality. The goal of the book is to help you differentiate yourself from others, communicate more effectively with peers, know what makes you more valuable, and become more aware of who you are.
This book is perfect for entrepreneurs who are becoming more active at networking events, building an online profile, or are beefing up their personal resume yet need help describing themselves to others.
This book is showing you how the world sees you when you are communicating and then takes it to the next level to show you how you can become the best communicator you can be.
When Sally wrote the book she did not intend for it to be read in one sitting from front to back. The book is divided in to three parts and the first part describes the science of fascination. Section two is the catalog of the different personality archetypes that each person has. And the third part describes taking how the world sees you and turning it into how the world sees you at your best.
The takeaway is in today’s world it doesn’t matter how you see the world what you got to first understand is how the world sees you. Once you understand how the world sees you at your best then you can build your communication.
In the back of every book we have a code for you to use to take the assessment. But for the EL listeners we are giving you your own special code which is ELPODCAST so that you can take the assessment before buying the book. When you take the assessment you are going to know how the world sees you at your best, what your primary communication methods are and what your secondary ones are, and where you are really stuck; where you want to stay away from.
In section one of the book we take you through the science of fascination and the three threats that each of us face in today’s world. And why it’s harder than ever to compete and get your message out there because of these three threats. We explain to you how you can overcome these threats by only understanding how to communicate at your best and really captivate people in the first nine seconds.
The second part of the book helped you understand other people’s communication archetypes and their communication advantages. We help you understand why certain people are like they are, why they communicate in certain ways, and why they are uncomfortable communicating in other ways.
The third part of the book is really the best part of the book because that’s the transformational part of the book. This section gives you the tools to bring your leadership home. There is a section about team building; how to use the assessment and understanding of the advantages to build the best team.
I encourage all of the EL listeners to go to https://portal.howtofascinate.com/you and enter the code ELPODCAST and there you will be able to get an understanding of how the world sees you, what your primary and secondary advantages are, and disadvantages in communication are.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 10:09
“Different is better than better.” Sally Hogshead
I am the co-creator with my wife, Sally Hogshead, of the Fascination Advantage System.
Sally has a great knowledge about the ways in which brands really captivate listeners and from that our followers wanted to know how people captivate. So we developed an assessment that identifies in people the brand messages that you use and we identified through this how the world sees you. The assessment identifies how the world sees you and the book brings you to how the world can see you at your best.
Procrastinate On Purpose by Rory Vaden
Buy How The World Sees You by Sally Hogshead on Amazon today
Take the Fascination Advantage assessment and enter code ELPODCAST
Visit HowTheWorldSeesYou.com to learn more about the book and the bonuses
Visit HowToFascinate.com to learn about all the assessments and other resources
Follow Sally Hogshead on Twitter and Facebook
Connect with Ed Normand on LinkedIn
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Body of Work by Pamela Slim
The Greatness Zone by Jay Forte
The Upside of Your Dark Side by Todd Kashdan
What did you like and not like about this episode? Fill out this one minute survey here.
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