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5 Advantages of Creating A Mobile App For Your Business

Advantages of Creating A Mobile App

5 Advantages of Creating a Mobile App for Your Business

Do you really need a mobile app for your business? Whether you have a small, medium or big business, going mobile is the only way nowadays. People, especially the younger crowd, are constantly using their mobile devices to browse the World Wide Web and if you aren’t there, you are missing out on the opportunities.

But isn’t having a mobile site enough? Not anymore.

With a mobile app, you can achieve results you simply cannot with just a mobile-friendly website. For starters, the app, once downloaded, stays on in the device, while the website doesn’t! Why do you need to create a mobile app for your business?

Get to understand the real advantages of creating a mobile app for your business and you’ll find the answer.

It boosts interest: When you develop an app, it gives you an easy way to showcase your products or services to your customers and prospective customers. Whenever they want, they can just use it as a one-stop point to get all the info they need.

And when you update the content, you give them a glimpse of the new products or services you have on offer. This excites and interests customers and prospects to check out your updates regularly. A good example of this is the Etsy app.

It enhances engagement: Most shoppers cannot resist the temptation of a good deal or a great discount, especially when one stares at their face. And this is exactly what you can do with your mobile app.

Engage your customers with offers and incentives in real time. You can use their profile information and location to customize your offers to make them more attractive too. Kraft’s iFood Assistant takes the cake in this matter.

It aids promotion: Suppose you have an apparel and accessories boutique at a central location. And you know that many prospective customers walk by your store every day. What if you design an app that lures them to your store?

Create an offer that is simply too irresistible and notify about it through the app. An easy way to promote your business, apparently, but you will soon reap its benefits. Groupon is an example that does this very well.

It offers support: While it is often a hassle to receive and respond to a customer support request, the same becomes easy when you have an appropriate app to do it. With a mobile app that can offer instructions and how-to’s, you are sure to win approval.

Develop a mobile app that makes it easy to connect with you, or offers customers the tools to make it easier for them to use your product or service, and you’ll make them happy.

It ensures ease: Users today wish for a fuss-free experience, whether they access your site or your app, and whether they do it from their PC or their Smartphone. With a good plan and a clear vision, it becomes possible to deliver on their expectations.

When you design the app for your business, first determine what it will be for. Users prefer certain categories of apps – those that make life fun (Angry Birds), those that simplify (wikiHow), those that interest (Yahoo Sports), and those that let them shop (Amazon).

Before you appoint a professional to create your app, decide what you want it to do.

And once you are sure of it, get the basics on your own – the images, the content, the logo, and so on. Next, get a professional to design the mobile app for your business. Don’t try to save money here; it won’t do you any good. Also, make sure you have a flow of new content to keep the app fresh and interesting for users.

Are you interested in the advantages of creating a mobile app for your business? Here is my recommended resource from The EL:

How To Build A Billion Dollar App by George Berkowski | Listen to my interview with George here

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Cody Faldyn

Cody is a blogger, social media specialist, graphic designer, and the Marketing Evangelist behind The Entrepreneurs Library. With a long time passion for personal growth, Cody helped create a website and podcast with the intent to educate aspiring entrepreneurs on the latest and greatest books on business growth and personal development.

  • http://www.codenutz.com/ Matthew Whetton

    Nice article Cody,

    We at ItsMonkie Solutions work with a lot of companies looking at getting mobile apps developed and spend a lot of time discussing the pros and cons (ref: http://www.itsmonkie.co.uk/developing-app-business-pros-cons/).

    One really important point you mention that is often overlooked is the whole “Before you appoint a professional to create your app, decide what you want it to do”. It sounds so simple but we time and again encounter companies that don’t know what they want! I guess oftentimes they get in touch with us to advise them on whats possible, but its a point that cant be stressed enough!

    Thanks

    Matt

  • arshi marwaha

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  • http://www.fifocapitalcoralsea.com.au/ fifocoralsea

    The main goal of business is to take all the advantages of cutting edge technology and push notifications are one of them. Through push notifications mobile app customers can interact with your business a new way.

  • http://www.indiobailbonds.com/ Indiobailbonds

    It is easy to see what the power of mobile marketing apps can offer, however there is another very important benefit to the business owner. Return on investment.

  • http://procialize.net/ procialize

    Well written article!!
    We also provide Mobile apps services to customer for businesses.

  • http://www.mobilepundits.com/ connectmark

    The main goals of mobile app development companies is not to build only apps but it should be build profitable mobile apps..

  • jyoti
  • Jegan Selvaraj

    Great Article. We @ http://tvsnext.io developing apps for B2B Enterprise Mobile Apps, IOT Device Programming, Web Apps in Shop Floor Automation – Manufacturing, Logistics, Retail, Media and Publishing Industries for our customers. https://uploads.disquscdn.com/images/a5475421139ed8f8183ba9afa0aeef70fa4cf7043833a3263e66479f2f635431.jpg

  • http://www.aagnia.com Jayakrishnan

    Good Articulation, Mobile apps indeed plays an inevitable role nowadays. We do provide Mobile application development services, Android Apps, IOS Apps, Outsourced product development services at AAGNIA technologies. Check out at http://www.aagnia.com.

  • http://singapore.fortune-softtech.com/ Jacelyn Richards

    @Good content on mobile apps. Creating a mobile apps for business is common. But we need creative in unique way to make brand popularity

  • Alex

    Mobile apps can turn out to be very useful for one’s business, but only if they are done the best way possible. It doesn’t make much sense to create an app just to have one. Bespoke apps should be created in compliance with web design and development trends and, of course, they should include all the features that its users may need, otherwise it would be useless to a great extent. And as you have mentioned, the percentage of people who use mobile devices has increased and is very likely to go on like this, which means in most cases and for most businesses having a mobile app can turn out to be the key to growth and gaining more clients and respectively revenues.