A summary of things you should know about Pitching and Closing according to Alex Taub Introduction In this episode Alexander Taub provides his insights and expertise on business development andRead More
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]]>In this episode Alexander Taub provides his insights and expertise on business development and partnerships when it comes to startups. In his book, Pitching and Closing, Taub gives you an all-inclusive guide to the best practices of creating a startup in a nontechnical format breaking down the categories of business development, partnerships, sales tactics, preparation, and execution. This book is the perfect match for the entrepreneur interested in startups who does not have the technical capabilities.
There is really no great go-to book that helps nontechnical people break in to the startup world. So this is a book for people interested in startups but don’t have the technical capabilities.
Once you read this book it should get you excited about going in to the startup world and how much potential there is.
We broke up the book into five sections. The first section is called Business Development. Basically it goes through everything you need to know about business development. From what is business development to how to structure your business development team and what the difference between business development and sales are.
The second section is an introduction to partnerships. We came up with something called the four golden rules of partnership which is basically why would anyone want to work with you? You are either going to make them money, you’re going to save them money, you’re going to grow their user base or you’re going to improve their product. We also talk about three types of partnerships.
The third section is pitching and closing. We talk a lot of the legality of deal making, contracts and things like that. We have a lot of quotes from companies such as Spotify that give us some great insight into when you should sign a letter of intent. Another part of part three is launching deals and compounding effects and the last part of part three is keeping the deal.
Part four is about the best practices of preparation and execution. We go through all the best practices around all the preparation execution of being on the nontechnical side of a startup.
The last section is called war stories. In this section we talk to people like Gary Vaynerchuk, Tristan Walker and Jesse Itzler and let them tell their story and why we have highlighted them in the business development world.
There isn’t a quote that I’m really excited about but one of the sections I like is called sincere selling, in the introduction to partnerships. This is one thing that I really live by; you need to believe what you are selling to other people if you want them to buy into it. If you don’t sincerely believe what you are pitching to somebody, you need to get out of there and go do something that you do believe in.
I am the co-author of Pitching and Closing with my good friend Ellen Dasilva. I am also the co-founder of a company called Social Rank which is a simple tool to help brands find out more information about the people that follow them across social networks. For the past two years I ran business development and partnerships for a startup called Dwolla. Two years before that I ran business development for a business called Aviary. I also have a blog called Alex’s Tech Thoughts that I write four posts a week and contribute to Forbes entrepreneur section every two weeks.
I have been writing for four years and one day I got a LinkedIn message from an editor at McGraw Hill asking me if I ever considered writing a book because she really liked my stuff. I hadn’t thought about it before but I said that’s a pretty good idea but I knew I couldn’t pull it off on my own. That’s when I brought in my friend Ellen to co-author the book with me. The inspiration was an editor liked my stuff and I felt like there wasn’t much out there on the topic of business development in partnerships.
Rich Dad, Poor Dad by Robert Kiyosaki
Buy Pitching and Closing by Alex Taub on Amazon today
Visit PitchingAndClosing.com to get more information on the book
Follow Alex Taub on Twitter and Facebook
Follow Ellen Dasilva on Twitter
Download the full transcript here
Listen on iTunes, Stitcher , and SoundCloud
Related books: Traction: A Startup Guide to Getting Customers by Gabriel Weinberg | Go For No! by Andrea Waltz | High Profit Selling by Mark Hunter
Relevant advice and tips: 7 Reasons Why Your Sales Skills Suck
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]]>Latest Books For Entrepreneurs in July 2014 The Entrepreneurs Library presents the latest books for entrepreneurs in July 2014. These books are brand new to the market and the authorsRead More
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]]>Latest Books For Entrepreneurs in July 2014
The Entrepreneurs Library presents the latest books for entrepreneurs in July 2014. These books are brand new to the market and the authors are in line to share their insights with me. Stay tuned for the release of these great episodes coming soon.
Pitching and Closing by Alexander Taub and Ellen DaSilva
Pitching & Closing gives you concrete action steps for mastering the specific skill set today’s business-development professionals need to define their roles and meet revenue expectations. Written in practical terms by playmakers at Twitter and SocialRank, this A-to-Z guide walks you through forging relationships, pitching a company’s product, building a network, sourcing deals, making rejection positive, and staying cool while closing large deals. Firsthand accounts from business development executives across many industries, from tech to television to finance, bring to life such topics as:
“This book is a must-read for anyone in the business of transforming professional relationships into powerful strategic partnerships.” — Adam Bain, President of Global Revenue at Twitter
Learn more about Alex Taub | Buy Pitching and Closing on Amazon
Startup Mixology by Frank Gruber
Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor who was named one of the most connected people in tech, this book covers the basic “ingredients” of winning entrepreneurship. No abstract theories here — it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done.
Once you’ve taken that first step, the journey has only begun. Startup Mixology tells it like it is — and it’s not easy! You’ll learn about the harsh reality of starting up: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don’t always hear in the media.
“Frank Gruber’s Startup Mixology is a clear and thoughtful distillation of what it takes to take an idea and turn it into a business. I encourage entrepreneurs of all backgrounds to read this book and apply its lessons.” —Steve Case, Chairman and CEO, Revolution, Cofounder, AOL, and Chairman, Case Foundation
Learn more about Frank Gruber | Buy Startup Mixology on Amazon
How to Succeed in 12 Months by Serena Star Leonard
How to Succeed in 12 Months: Creating a Life You Love is your ultimate guide to turning your dreams into reality. Author Serena Star-Leonard is living the dream herself, having practiced what she preaches. In the book, she shares the secrets behind figuring out the steps that will get you the life you’ve always wanted, and taking those steps in leaps and bounds. It’s not a get-rich-quick scheme, but a one-year plan to stepping out of your rut and into your most fulfilling life. Star-Leonard provides a roadmap to:
Learn more about Serena Star-Leonard | Buy How to Succeed in 12 Months on Amazon
Walk Away Wealthy by Mark Tepper
In Walk Away Wealthy, Mark Tepper–a leading authority on wealth management and financial planning for entrepreneurs–shows you how to build a strong exit plan, an absolute requirement if you hope to get the full value from a sale. Tepper’s twelve secrets debunk myths and deliver practical advice as he walks you through what most people don’t know (or refuse to believe) about the process of planning their exit. And although it’s best to start planning the exit as early as possible, the book also delivers advice for those who may have waited too long and feel lost in the face of a rapidly approaching sale.
Selling the business you worked so hard to build can be a confusing and intimidating proposition. Let Mark Tepper clear away the misconceptions, steer you clear of common mistakes, and help you walk away wealthy!
“Walk Away Wealthy is loaded with practical ideas you can use to maximize the value of your business – to yourself and to the person you sell it to.” – Brian Tracy, Author of Now, Build A Great Business
Learn more about Mark Tepper | Buy Walk Away Wealthy on Amazon
The Responsible Entrepreneur by Carol Sanford
The Responsible Entrepreneur offers a blueprint for this new kind of business leadership, describing the means by which any entrepreneur can pursue a higher order of work. In it, Carol Sanford, one of the most trusted names in responsible business development, brings her vast expertise in helping executives and corporations to the entrepreneur looking to launch and scale a venture. She maps this journey through four archetypes:
For entrepreneurs seeking to pursue world-changing results, or impact investors looking to align their capital with their values, The Responsible Entrepreneur provides the frameworks to build a business and to evaluate and direct investments to create the greatest benefit for all stakeholders.
“Carol Sanford has produced a profound but simple framework for understanding and unleashing entrepreneurial talent. Offering unique insight into four types of entrepreneurship and the domains in which they provide the most leverage, The Responsible Entrepreneur will feed the entrepreneurial spirit and catalyze it toward more meaningful impact in the world.” — Lara Lee, SVP, customer experience design, Lowe’s Home Improvement, and former VP, Harley-Davidson
Learn more about Carol Sanford | Buy The Responsible Entrepreneur on Amazon
What are you reading this month? Feel free to comment below or engage with me on Facebook and Twitter.
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