In this episode Andrea Waltz gives you a sneak peek into Go For No. In her book, Waltz teaches you that by just focusing on yes you leave a lot of opportunity on the table because we assume different things about what people are going to say, buy or order. This book is perfect for entrepreneurs who learn new sales tactics through real-life or fictional and entertaining stories.
There are two primary things that make our book different. One is that is it short, 80 pages. We designed it to be short purposely. We wanted to write a short, quick book that people could digest in under two hours easily. The second thing that makes our book different is that it’s a fable and has kind of a supernatural twist. We love to write stories, we love going to the movies, so it was our way of being able to take a topic like this and make it entertaining while being educated.
Yes is the destination but no is how you get there. The idea is not that we are trying to have you hope for a no but about learning and growing from your nos. The bottom line is that by just focusing on yes you leave a lot of opportunity on the table because we assume different things about what people are going to say, buy or order.
The book follows a character named Eric Bratton. Eric is a so-so copier salesman who thinks he is a better salesman than he actually is and his goal in life is to enjoy life and meet his sales quota but he’s never the leader of the pack. He’s not the worst person, he does just enough to get by and he wants to be successful but doesn’t have the drive to do so.
He is an average typical person until one night he goes to bed and has a weird dream that he is on a golf course and during this dream he falls and hits his head. We see Eric waking up and he’s in this fabulous house, starts exploring this house and finds out that the house that he is in belongs to him.
Eric has actually traveled into the future and in a house that is owned by a future version of himself; someone who’s actually wildly successful. He sees that his future self has written books and seems to be very wealthy but he has no idea how he has got there. What makes the most sense to Eric is to try and contact where the other him is. He manages to do some investigating and finds his other self and convinces the other him that he’s here, in this place in time, for whatever reason, in the future. The two of them help each other figure out what is the average Eric doing with the successful one.
The two Eric’s realize that there is a moment in their lives where one of them learned Go for No and the other heard the Go for No story but didn’t really learn it and take it to heart. The key Go for No story has to do with someone who taught Eric that no doesn’t mean never, no means not yet and his biggest issue in life is that he avoids the word no. If he would actually embrace no, learn to love no, and learn to go for no, that he would actually be more successful. The average him takes that and does nothing with it. The super successful version of Eric takes that advice, ends up building a business, writing books, flying an airplane and becomes this amazing person.
The rest of the book follows the two of them as they learn about each other and the successful version shares what it really means to go for no. Overall we make the case for being persistent, for not giving up, understand that no is part of the process and instead of avoiding no you actually want to go for no.
We wrap it from a leadership standpoint and talk about celebrating success and failure. That people can be rewarded for their failures, not just their successes.
“If you are not succeeding fast enough, you’re probably not failing fast enough and you can’t have one without the other. So you if are going to avoid one, you’re going to avoid both.” –Joe Malarkey
I am the co-owner of Courage Crafters, Inc. and co-author of the bestselling book Go for No!. Richard and I author the book together and also are husband and wife. We live in Orlando with our crazy cat named Courage and we have been entrepreneurs for a little over 15 years. We love every bit of it, have learned a lot along the way and are excited for our future endeavors.
It was centered around a story that actually happened to Richard, kind of the signature Go for No story. And when we would do an eighth hour training or workshop, it was the singular topic that people loved, they love the idea, the philosophy, the concept or what it means to go for no. Since that was the most popular piece in an eight hour program, we decided we wanted to write the book and really take the topic, blow it up and examine it from all different areas.
The Four Agreements by Don Miguel Ruiz
Buy Go For No by Andrea Waltz on Amazon today
Visit GoForNo.com to learn more about Andrea and her book
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