A summary of things you should know about Connect – The Secret LinkedIn Playbook according to Josh Turner: Introduction In this episode Josh Turner takes a deep dive into hisRead More
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]]>In this episode Josh Turner takes a deep dive into his book, Connect, where he shares some unique LinkedIn strategies to generate leads, build relationships, and increase sales.
In his book Turner provides a step-by-step guide that outlines simple LinkedIn activities that are designed to advance your business when it comes to building influence, finding partnerships, and business growth. The goal of the book is to show you the most effective ways to use LinkedIn, how to use LinkedIn for marketing purposes, and how to build a profile that attracts paying clients.
This book is perfect for entrepreneurs who run or plan to run a business that involves building a network of relationships and need help developing a social networking strategy on LinkedIn.
I wanted to make sure that this was not just another LinkedIn tips and tricks type of book. This book is going to stand the test of time because it’s not based on how you use a certain tool it’s based on a philosophy and a way of marketing that just so happens to leverage LinkedIn. It’s a time tested way to generate lots of leads online by building relationships.
This book can be read straight through or you can cherry-pick your way around.
If you take the time to build the relationship first then when you ask for a phone call or a meeting your response rate is going to go way up.
The book starts out with comparison to what my business looked like before and what it looks like now that I’ve designed and applied this system. This is the jumping off point for explaining the system and why it works.
One of my favorite chapters in the book is Caveman Psychology where I walk you through an evolutionary psychology and why it works. I set the stage with the things that you need to do from a psychological standpoint to position yourself properly to earn the right for someone to even agree to take a meeting with you. I walk you through a new marketing blueprint for how to put these things in place online and specifically we dive really deep into LinkedIn and into webinars. I explain how to set up the LinkedIn campaign that will achieve all of this all the way from the basics to some of the more advanced strategies. We go all the way from identifying your target prospects, to then bringing them into your funnel, to working them through processes that will generate leads.
I also dive really deep into webinars and the reason behind that is because when I look at my business, the growth that we’ve achieved, and the successes we’ve had is fueled in big part by webinars. It’s a combination of utilizing LinkedIn in this very systematic type of way but also webinars. My business generates somewhere between eight to ten thousand webinar registrations every month. I walk you through what has been successful for us so that you can determine how you can incorporate webinars not only into your business but then how to integrate them with LinkedIn campaign. This will get you in front of the right prospects and allow you to use it as a great lead generating tool. These are the two broad components of the book and within them we talk about positioning yourself as a leader and the tactical things you can do within LinkedIn to achieve that.
We talk about how to really develop relationships the right way by sharing content and the right way to put it all together so that it positions you above the fray. We talk a lot about LinkedIn group strategies and how you can leverage a group to generate a ton of leads. We talk about how to track all of this activity because when you have thousands of prospects that you’re working through these processes within LinkedIn you have to have a very organized structure for keeping tabs on it.
Finally, the chapter that you might get equal value from is a chapter on what to do once you are face to face or on the phone. I break down six types of sales calls that you will encounter as a result of utilizing the process. I give you scripts as well as the general framework for how to conduct those calls to position yourself in the best light and stay classy but at the same time have a productive sale call.
The end stage is getting people all the way through the funnel of this system and getting them to the point where they agree to a phone call or meeting so that you can really talk business.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 08:11
“When a copier sales person cold calls a purchasing manager whom he has never met is it any surprise that the purchasing manager will most likely never return that call?” – Josh Turner
I started using LinkedIn for business development way back in 2006 and at the time I was a CFO of a construction and manufacturing company in St. Louis. Unfortunately that company was hit hard by the down turn in the economy and it was forced to shut its door’s which was when I decided to go work for myself. I first started working as a freelance CFO and one of the ways I was able to grow the business was leveraging LinkedIn, not only the network I had built for myself prior but doing more things proactively. Fast forward to 2011 I had a couple of clients that I was helping in finance ask me about the different strategies I was using with LinkedIn. After trying to explain these strategies we realized it would just be easier if I did the work for them and that was when I built Linked Selling . Now we have a team of 14 with clients all over the world in all sorts of industries and we’ve had a lot of fun along the way.
This book is the playbook that my company has used to triple our revenue every year for the last three years and the book that we’ve used to generate millions of additional revenue for our private clients. I figured there were a lot of other businesses out there that would want to get their hands on this. The inspiration was that when I first started working for myself in 2010 I was frustrated and getting very little out of networking because most of the people weren’t my prospects. This book and the systems that I walk you through are the systems that I designed in response to that. I figured out how to use LinkedIn to keep my name in front of thousands of targeted prospects and then leverage a relationship building a process that works the reader through a set of messages that culminates in a request for a meeting or phone call. It’s taken us a few years to perfect the system but now we are there and I am super excited to get this message out to those who it will make a big difference for.
Ask by Ryan Levesque
Buy Connect by Josh Turner on Amazon today
Visit TheConnectBook.com to learn more about the book and get the special offer
Visit LinkedSelling.com to learn more about Josh’s services
Visit LinkedUniversity.com for more exclusive content from Josh and his team
Follow Josh Turner on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
A World Gone Social by Ted Coine and Mark Babbitt
Escape The Expected by Tom Trush
Unselling by Scott Stratten
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>A summary of things you should know about Mindsharing according to Lior Zoref: Introduction In this episode Lior Zoref takes a deep dive into his book, Mindsharing, where he showsRead More
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]]>In this episode Lior Zoref takes a deep dive into his book, Mindsharing, where he shows you how to master the art of crowdsourcing everything.
In his book Zoref offers several practical tools for unleashing powerful creativity that you can get from a large crowd as well as success stories of several people who succeeded by using crowdsourcing. The goal of the book is to help you use social media to learn things faster, build stronger relationships with people online, and understand the intricacies of the digital age today.
This book is perfect for entrepreneurs who are unfamiliar with social media and want to know more about interacting with their friends, followers and influencers.
To my knowledge there isn’t any book that explores what is happening in this era other than my book. My book is tapping into this specific area on how crowd sourcing and social networks can help us solve problems and think better.
I recommend reading the introduction because it will give you a great overview about what to expect from the book. The book is divided into four parts and I think that each part is one that you can jump in and out of.
I would say that We are stronger than Me. When you think with a big crowd it’s basically as if you are upgrading your brain. There is another way in order to solve big problems and it is by going to big crowds and asking questions.
I start by telling you how crowdsourcing can help anyone in their career from startup to big organizations and in the first part I give many examples/stories of this.
Then there is a part about how we can use crowdsourcing in our personal lives. In this part I tell you a story about a startup called CrowdMed who is using crowdsourcing to solve medical mysteries.
There is another chapter where I talk about the How To which is basically going to places where there are big crowds of people and asking questions.
The last part is my favorite part and it’s about making dreams come true. For me it all started a few years ago when I started my PhD. I told a friend of mine that maybe one day I would present my research on the TED stage and my friend told me I had a better chance at winning the lottery. When my Facebook friends heard that they decided they would help me make this dream come true and so we did. And then I tell other stories of how inspiring people used crowdsourcing to make their dreams come true also.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 08:45
“Great minds think alike but clever minds think together.” – Unknown
I am 44 years old, married with three kids. I was obsessed with technology early in age and became a computer scientist and studied computer programming. From there I worked for Microsoft for 14 years. Right before turning 40 I hit my midlife crisis and I decided to retire from Microsoft and started on my journey to get my PhD. In the last few years I have been consulting to brands and startups that are using crowdsourcing as a strategic tool to innovate.
The inspiration is a story I heard a few years ago about Debra who lives in New York and at that time her four year old son Leo had fever. So Debra went to the doctor and told her it’s probably strep but after leaving the doctor she had a bad feeling about it so she took a picture of her sons face and posted it on Facebook. She began to get a lot of messages that said her son might have a very rare illness that could kill him. Immediately she took her son to the hospital to check to see if he had that illness. After checking they concluded that it was in fact the disease, started treatment immediately and were able to save his life. After hearing this story I did my research and wrote the book about the power of big crowds.
The Wisdom of Crowds by James Surowiecki
The Art of Asking by Amanda Palmer
Buy Mindsharing by Lior Zoref on Amazon today
Visit Mindsharing.info to learn more about Lior and his book
Follow Lior Zoref on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
A World Gone Social by Ted Coine and Mark Babbit
The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
Digital Bacon by Alex Rodriguez
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of Mindsharing with Lior Zoref appeared first on The Entrepreneurs Library.
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