Posted on October 1, 2014 by Wade Danielson
In this episode Ted Coine and Mark Babbitt share their book, A World Gone Social where they give you the tools and advice on using social media to relate and survive in business today.
In their book, Coine and Babbitt walk you through the fundamentals and steps in on how to create change, build teams, make relationships online, and utilize social media marketing.
This book is perfect for entrepreneurs who are having trouble utilizing social media and are unable to disrupt an industry they desire to be successful in.
The primary deference is that we are trying to first set the stage. I think while a lot of books talk about how to be a better entrepreneur what we are trying to do is to say social media allows you to connect and listen. This book introduces to leaders the power of disruption. You can either have change happen to you or you can bring the change to your industry. We are giving you a 15 chapter guide book on how to exactly do that.
We have really gone out of our way to make this a compelling read because that is the kind of book we want to read.
Open yourself up, bring people in the right room at the right time and get stuff done.
The first section of the book is about what is going on now, what does it mean to your business and your brand as a leader. Once you identify that how are you going to build a team? Team building is so different in the social age than it was in the industrial age.
In section two we talk about the death of large. The death of large is that large companies are no longer at an advantage because of economies of scale but they are at a tremendous disadvantage because they are lumbering bureaucratic beast with tons of overhead that are afraid to make decisions.
As we build out the death of large we studied some really remarkable companies and they operate by self-management. This is when you employ mature responsible adults you won’t need to manage but instead you enable them and let them do it. We talk about some incredibly profitable thriving companies that are doing exactly that.
The last chapter in this section is called Open which is about ordinary people and extraordinary networks. Building your personal and corporate network is the key to success.
From there we talk about the blue unicorn and what exactly we mean by that term. In this chapter we give the reader the how to and not just for themselves but to assess the leadership all around them of being a social leader. We give very real tools wrapped around a very real since of urgency in the social world of business. We point out CEO’s of major companies that are social and doing amazing work and we learn a lot from their examples.
Then we dive into how to build a team socially enabled, putting the customer first, diving into our open networks and building a cast of internal champions. We give you companies who are doing this very well already and let you learn from their success.
Next we have a chapter on customer experience and how to make that happen in the social age and another on social media marketing. We give examples of how marketing is done in this age when trust is everything. Rather than telling people how great your company is you provide them value and services if that is what they are looking for.
The last two chapters of the book talk about the social circles of life.
We end the book on a positive, inspiring and most importantly an actionable note.
“More social, less media” – Ted Coine
“Change happens only as the result of insurmountable market pressure.” – Ted Coine
Mark Babbitt – I am the CEO and founder of a talent community online called YouTern where we help college students, recent graduates and young careerist ascend into the workforce as gracefully as possible. I am also the president of Switch and Shift which is a leading leadership site.
Ted Coine – I am the co-founder and chairman of Switch and Shift.
We didn’t realize we were writing A World Gone Social at first. It’s a five year project maybe a year or more in before we realized this was a book. I was speaking with business leaders and every time the word change came up terror got in their eyes. Change used to be something that happened occasionally and now people don’t know what to do about it. As we interviewed leaders we realize that they weren’t ready for a world gone social and we then realized how much this was impacting our careers and businesses.
Crossing the Chasm by Geoffrey Moore
Good to Great by Jim Collins.
Give and Take by Adam Grant.
Buy A World Gone Social by Ted Coine and Mark Babbitt on Amazon today
Visit AWorldGoneSocial.com to download a free chapter of Ted and Marks’ book
Follow Ted Coine on Twitter
Follow Mark Babbitt on Twitter
Download the full transcript here (coming soon)
Relevant advice and tips: 5 Mistakes Entrepreneurs Make With Marketing and Branding | 5 Reasons Why Your Marketing Sucks
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