A summary of things you should know about The Art of Social Media according to Guy Kawasaki:

Introduction

In this episode Guy Kawasaki reveals all his insights on his and Peg Fitzpatrick’s book, The Art of Social Media, where he shares over 100 practical tips and tricks on the most popular social media platforms.

In their book Kawasaki and Fitzpatrick give you an actionable marketing strategy that guides you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. The goal of the book is to help you improve your online presence and dramatically increase your social media traffic.

This book is perfect for entrepreneurs who are trying to improve their social media marketing efforts to increase brand awareness, build credibility online, and network with other experts.

The Book’s Unique Quality (3:01)

Many of the other books on social media are at like a 50,000 foot view. They are written with very obvious advice and my book is not at the 50,000 foot level, it’s more at the 1,000 foot level.

The Best Way To Engage (5:48)

In a perfect world I think someone could read through this book in maybe 90 minutes.

The Reader’s Takeaway (11:41)

I want the read to find that social media is not as big of mystery as you might think. Social media is blocking, tackling, and experimenting and don’t be afraid of making mistakes because everybody makes them.

A Deep Dive Into The Book (7:43)

This book is an extremely tactical practical book to help you start, understand, and get you on the path to mastering social media as a marketing tool. It’s not a book about how to make more friends; it’s not about how to update your college buddies and family about your life. This is a book that is meant for a business person to use social media as a platform.

NOTE: That was just a summary. To get the full deep dive, play the audio clip at 07:43

Social Media Advice From The Author (12:28)

What you want to do is you want to position yourself with someone who is trustworthy, likeable, and competent. And the way you do this is not by constantly pimping yourself but by providing value.

The Credibility/Inspiration Of The Author (0:32)

I am currently the Chief Evangelist of an online graphics tool company called Canva. Prior to this I advised the CEO of Motorola for a year, I was also the Evangelist and Chief Evangelist of Apple. I’ve started several companies and I’m a writer and a speaker, I’ve written 13 books.

My main inspiration was royalty. Basically I wanted to enable people to use social media as a fantastic marketing tool.

Other Books Recommended By The Author (17:58)

If You Want to Write by Brenda Ueland

More Information About This Book and The Author

Buy The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick on Amazon today

Visit ArtOf.Social to learn more about the book

Visit GuyKawasaki.com to learn more about Guy and his other books

Follow Guy Kawasaki on Facebook and Twitter

More Information About This Episode

Download the full transcript here (coming soon)

Listen on iTunes, Stitcher , and SoundCloud

Related books:

A World Gone Social by Ted Coine and Mark Babbitt
Digital Bacon by Alex Rodriguez
Trendology by Chris Kerns

Relevant advice and tips:

5 Reasons Why Your Marketing Sucks
5 Mistakes Entrepreneurs Make With Marketing and Branding

What did you like and not like about this episode? Fill out this one minute survey here.

What do you think about Guy Kawasaki’s book, The Art of Social Media? Share your review in the comments below:

Share this

Wade Danielson

Wade is a 4-time serial entrepreneur and is the Founder/Host of The Entrepreneurs Library. With a long time passion for reading books, Wade created an online resource and podcast for entrepreneurs who love to read personal and business development books. His long-term goal in life is to start an entrepreneurial home schooling program for children of business-minded families.