A summary of things you should know about 100 Days of Growth according to Sujan Patel: Introduction In this episode Sujan Patel takes a deep dive into his book, 100Read More
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]]>In this episode Sujan Patel takes a deep dive into his book, 100 Days of Growth, where he shares over 100 online marketing strategies that are used by top performing companies.
In his book Patel provides actionable techniques his company has used to help other businesses grow and teaches you step-by-step how to implement these growth strategies into your own business. The goal of the book is to help you improve your search engine optimization efforts, increase your lead generation results, eliminate ineffective digital marketing tactics, and much more.
This book is perfect for entrepreneurs who own an online business and are looking for an all-in-one guide for effective digital marketing tactics that will take their results from good to excellent.
I have personally weeded out a lot of strategies and tried 300 things I include in the book. This book is not a long read and each tactic and page is easy to understand and something you can do yourself.
It’s one of those books that you can jump in and out of.
The principle that I want the reader to takeaway is that you should always be testing new concepts. I layout 100 and as you read the book you will probably find a few 100 more. You don’t have to spend months strategizing and planning, you just start doing.
From the book you are going to learn a lot of how to repeat and how to implement things like AB testing your homepage. You can read all this stuff on the web but this is specifically the one thing you need to AB test. If you are thinking about how to leverage your traffic more there are things like the exit intent popup. Or if you want to build a referral program there is a simple way to get started. This book is not the end all be all but simply a way for you to start and with a successful method. The book spins around a lot of different things that are all around getting more revenue from your internet business.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 04:21
I don’t have a favorite quote but I’ll give you my favorite tactic listed in the book. It’s the first tactic and it’s just giving away a free company t-shirt. It’s such a simple thing and yes it cost money but I’ve personally made a little under a million dollars just from giving away free t-shirts from my agency.
I’ve been doing digital marketing for 12 years now and worked with hundreds of clients helping them grow their traffic and revenue. Over the years I’ve worked on a lot of different ideas that have failed and a handful of things that have worked. My concept for the book is to put together my learnings and successes in a repeatable fashion.
I wanted to make something where people can follow along. Every tip and tactic is something you can do and ideally if you did one thing a day for the next 100 days you’re going to see some exponential growth. My inspiration was to take all my learnings of how to grow a business and make it useful, tactical, and actionable.
Good to Great by Jim Collins
Buy 100 Days of Growth by Sujan Patel today
Visit 100DaysofGrowth.com to learn more about the book
Get in touch with Sujan via email here
Follow Sujan Patel on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
The Predictable Profits Playbook by Charles Gaudet
Do It! Marketing by David Newman
Digital Bacon by Alex Rodriguez
Relevant advice and tips:
5 Reasons Why Your Marketing Sucks
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>A summary of things you should know about But Are You Making Any Money? according to Marley Majcher: Introduction In this episode Marley Majcher takes a deep dive into herRead More
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]]>In this episode Marley Majcher takes a deep dive into her book, But Are You Making Any Money?, where she reveals a fun yet effective way to start making money in any industry.
In her book Majcher provides a profit generating roadmap that stems from her many years as an entrepreneur as well as a financially unstable individual. The goal of the book is to help you create a financially stable income all while learning effective tips and tricks for growing a business, doubling the profit on your sales, and doing things more efficiently.
This book is perfect for entrepreneurs who are having a hard time turning over a suitable profit in their small business and need a systematic way to easily double their income.
I think my book is very different for a couple of reasons. One of them is that I am very focused on the small business owner who is already overwhelmed. My book is very practical, simple and very easy to read.
I suggest the reader read straight through once and then come back and look at each chapter independently.
I want the reader to know that their whole life is revealed when you begin to track your time. What happens is when you track your time you start seeing the problem. From there you replace your highest level of time sucker with the most important item on your list.
Part One of the book is titled Get Your Barings which is made up of four chapters that elaborates on the foundation that we are all busy. Every time I would hear a response of someone being busy I wanted to know what the hell they are so busy doing. Because if everyone was truly that busy we would all be very productive and have our houses paid off, no car payments, and out of debt. So somewhere there is a disconnect between all this motion and not a return on our activity. From there I talk about getting your financial longitude and latitude in order and really drilling down on where you are and being honest. At the end of Part One I give you your way out and show you how to commit to a new way of thinking.
Part Two I get into the nitty-gritty and I walk you through setting up a system. I walk you through the basics of what cost of goods sold are and get into the specifics of what those are exactly. I walk you through the four kinds of expenses which are traditional cost of goods sold, time, things forgotten, and overhead.
Part Three is when you really start coming up with exactly how much it costs to serve your clients or produce your product and you do that by retroactively taking three of your past products and/or clients and practicing.
profitfdPart Four I explain how you put it all into place and really use the principles and use them going forward to make a huge difference in your business.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 10:57
“Stop being busy and start creating cash.” – Marley Majcher
This book basically came out of the need to solve my own problems as a business owner. My core business is event planning and I currently run a company called The Party Goddess. We handle social and corporate events as well as weddings and travel all over. I wrote this book because my business life looked very glamorous but I was not making any money. I now run an online consulting company where I help small business owners.
The inspiration came out of frustration and the fact that I felt like I had a dirty little secret which was this glamorous business on the outside and in reality it was sort of a mess under the hood. I started researching for answers and ended up coming up with my own system that I wanted to share with others that were in the same trouble as I was.
The E-Myth Revisited by Michael Gerber
Buy But Are You Making Any Money? by Marley Majcher on Amazon today
Test your skills by taking the productivity quiz here
Visit TheProfitGoddess.com to learn more about Marley and her company
Follow Marley Majcher on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Profit Hacking by Steven Daar
The Predictable Profits Playbook by Charles Gaudet II
The Startup Survival System by Kurt Won
Relevant advice and tips:
4 Common Reasons Why Startup Companies Fail
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>A summary of things you should know about The Predictable Profits Playbook according to Charles Gaudet: Introduction In this episode Charles Gaudet II shares all his insights on his book,Read More
The post A Preview of The Predictable Profits Playbook with Charles Gaudet appeared first on The Entrepreneurs Library.
]]>In this episode Charles Gaudet II shares all his insights on his book, The Predictable Profits Playbook, where he reveals a marketing approach that defies the principles followed by most entrepreneurs running businesses today.
In his book Gaudet provides well-researched marketing tactics utilized by larger well-known organizations that are very effective for any small business that wants to see significant growth. The goal of the book is to teach you how to win the competitive advantage in any market, improve your sales ratio dramatically, building a raving fan base, and generate higher recurring profits.
This book is for entrepreneurs who are well established in business and are tired of witnessing their organization generate small business profits when it could be generating large business profits.
There are many different ways that you can grow a business but the one thing that’s missing is putting it all together in a formula that actually works. What we’ve done is essentially cut through a lot of the BS and put together what works and shed the light a bit on what doesn’t work.
I designed it to be read from front to back and for the reader to master each idea one at a time.
In today’s day and age the small business owner can compete with a big business playbook with a small business budget.
There are three different components at the 30,000 foot view that separates the companies that are achieving wild success in any economy and the companies that are still struggling. And at the 30,000 foot view it is broken down into three categories, it’s positioning, product, and promotion and the book goes deep into each one of those. Positioning is really about what you can do to establish yourself as the obvious choice among your competitors. So the first part of the book really focuses on what you can do to establish yourself as that obvious choice in your company. We talk about how to identify a unique advantage point.
The second component that we cover is the product which is about escaping the commodity trap. Inside this section we talk about how to remove price as part of the equation and position yourself as one of the highest price competitors and still have plenty of people happy to do business with you.
The last component of the book is really about promotion. The number one issue with entrepreneurs is that they rely very heavily on one or two and sometimes three ways of generating income for a company.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 08:14
I’ve been an entrepreneur since the age of four, created my first multimillion dollar business at the age of 24. Entrepreneurship has more or less been in my blood all my life. Today I own a company where I help small business owners create predictable and ever increasing profits inside their business.
A lot of entrepreneurs are told that the secret to success is to work hard and I took that very literally where I would sit my alarm for 3:30am and I would work every waking hour of every day, seven days a week. It got to a point where the stress was causing severe chest pain and I found myself in the emergency room. The doctor told me that the issue was stress and it was literally trying to kill me which at that point I realized something had to change. I traveled all over the world studying and trying to figure out what were some of the common denominators where some succeed and others failed. Collectively we connected the dots and made a book from that information.profi
Losing My Virginity by Richard Branson
Buy The Predictable Profits Playbook by Charles Gaudet on Amazon today
Visit PredictableProfits.com to learn more about Charles
Visit PredictableProfitsPlaybook.com to learn more about the book
Follow Charles Gaudet II on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Profit Hacking by Steven Daar
Do It! Marketing by David Newman
Hyper Sales Growth by Jack Daly
Relevant advice and tips:
7 Reasons Why Your Sales Skills Suck
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of The Predictable Profits Playbook with Charles Gaudet appeared first on The Entrepreneurs Library.
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