A summary of things you should know about Profit Hacking according to Steven Daar:

Introduction

In this episode Steven Daar shares his book, Profit Hacking, where he gives online entrepreneurs a 3 step formula for marketing and growing a business.

In his book Daar shows you exactly how to hack and scale each of the 3 steps showing you the leverage points hidden in your business and the fastest way to double your monthly profits. The goal of the book is to teach you how to significantly increase traffic, grow your business on a massive level, maximize every marketing activity you do, and stop wasting your time on ineffective business strategies.

This book is perfect for entrepreneurs who currently own an online business that is struggling to see a consistent increase in digital traffic, conversion rates, and profit.

The Book’s Unique Quality (4:18)

I believe this book is almost like a piece of art. The designs that helped with the book did an incredible job. This book is also very focused on action and gives very clear bite size action steps for people to do.

The Best Way To Engage (5:38)

Ideally this book is one that you can refer back to over and over to continue to get value from and grow your business from the principles I give in the book.

The Reader’s Takeaway (12:26)

It would be that traffic conversion and economics are all extremely important and they all need attention but a lot of people outweigh the percentage of their time and resources to getting traffic. Even if you just take 20% of your time of your traffic generating activities and give it to working on A/B testing or conversion optimization as well as figuring out how else to serve or further monetize or give value to your customers you will do your business so many favors.

A Deep Dive Into The Book (7:12)

The subtitle of the book is the entrepreneur’s three part formula for maximizing success and that three part formula is traffic, conversion, and economics.

The very first part of the book is about trying to change the mindset of the reader. What I see a lot of times with entrepreneurs is they creating their website for their business and website is just one big assumption. So everything from the layout, the design, colors, copies, and the images. They are all just guesses as to what is the most effective thing to show to the visitor that will get them to want to engage further. People build their website and think that now they need to drive traffic to it. Driving traffic to a website that you never continue to work on, test or improve to make it more effective at converting visitors, you’re not going to get the full return on investment of the time and/or money that you spent trying to bring traffic to that site. The thing is trying to convince people that they often don’t have a traffic problem but the truth is if you were really good at conversion and economics then traffic would almost never be a problem. A huge lesson of the book is that traffic becomes a lot easier every time you increase your conversions and every time you get stronger at your economics. The two things that increase your revenue per visitor are increasing your conversion rate and increasing the average order value or average customer value. Getting more traffic will never increase that side of your equation or increase your revenue but once you are break even or profitable then traffic is just gasoline that you want to put into the engine of your business.

Notable Quotes From The Book (13:38)

“Books don’t work, people do.” – Steven Daar

The Credibility/Inspiration Of The Author (0:55)

I was basically born and bred entrepreneur and I started my first business really soon after college. I had the passion, drive, and good ideas but I didn’t know that much about marketing and sales. It came clear soon after that if I was going to make this original business successful I would have to learn how to reach the people that I wanted to talk to and speak to them effectively. I got really deep into learning how to do those things specifically on the internet and eventually that lead to me writing Profit Hacking.

The inspiration behind writing this book was it was the book that I wished I had five and a half years ago when I started my first business. If I had this book it would have saved me a lot of time, frustration, and lost money. A big part of the mission and purpose of the book is to inspire more entrepreneurs to not only learn how to drive more traffic, convert it and monetize it so that they are more profitable, but also how to leverage that into more good done for the world.

Other Books Recommended By The Author (14:33)

Choose Yourself by James Altucher

More Information About This Book and The Author

Buy Profit Hacking by Steven Daar on Amazon today

Visit ProfitHacking.com to learn more about Steven and his book

Visit ConversionForGood.com to learn more about Steven’s conversion optimization

Follow Steven Daar on Twitter and Facebook

More Information About This Episode

Download the full transcript here (coming soon)

Listen on iTunes, Stitcher , and SoundCloud

Related books:

Digital Bacon by Alex Rodriguez

The Suitcase Entrepreneur by Natalie Sisson

A World Gone Social by Ted Coine and Mark Babbitt

Relevant advice and tips:

5 Simple Ways Entrepreneurs Can Attract Customers

5 Mistakes Entrepreneurs Make With Marketing and Branding

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Wade Danielson

Wade is a 4-time serial entrepreneur and is the Founder/Host of The Entrepreneurs Library. With a long time passion for reading books, Wade created an online resource and podcast for entrepreneurs who love to read personal and business development books. His long-term goal in life is to start an entrepreneurial home schooling program for children of business-minded families.