In this episode Ken Horn shares his book, Everyday Entrepreneurs which was created out of the frustration of not finding all of the answers needed to start a business. This book is perfect for the wantrepreneur who is looking for a reference guide to validate their decision to start a new business. What makes Everyday Entrepreneurs different from other books is that it is based on the experiences of other people who have decided to make the leap in creating a startup.
This is a reference book written out of the experience I’ve had over the years working with thousands of people that have taken the leap of starting their own business.
It’s pretty light; it’s not a heavy read. My wife is my biggest critic and fan and read it in four hours. I really want people to walk away after reading it, wanting to start their own business. I would hope that once people pick it up, they won’t want to put it down.
The fact that this is the information that they need to know right now to launch their business. If you digest this information you will start a successful business for at least 6 to 12 months.
One of the responsibilities for people like myself is to provide people with enough information to go and start a business but most importantly protect them from the information that they don’t need.
The book starts out with all the things that you need to do before you start a business. Some of the research and characteristics that you might want to develop before you start. We talk about the Targets, vision and values of the business.
The second stage refers to the formality of setting your business up. The nitty gritty of the business such as how to create a business plan, what type of business do you want/need and the home and headquarters of your business.
The third stage is all about finance. It gets down to the basics of getting funded, profit and loss, and money management.
The fourth section is about understanding what you are selling and who are you selling it to. I give the reader inexpensive but very effective ways of broadcasting your business proposition, product or service. There are plenty of things we can do to promote or publicizes your business without spending a whole lot of cash.
“We provide people with the information that they need to know and we protect them from the information that they don’t need to know right now.” – Ken Horn
I am new to the book publishing business but been in the startup community for a good number of years. I’ve worked for different leading agencies for enterprise and business startup. More recently I have started my own nationwide field base program helping people startup on their own and providing them with the right level of advice that they typically need.
This book was born out of frustration. We needed more answers to the questions that everyday entrepreneurs have and I wasn’t finding them. That’s when I decided to write Everyday Entrepreneur, to encourage others out there that needed an extra push.
Outliers by Malcolm Gladwell
Buy Everyday Entrepreneurs by Ken Horn on Amazon today
Visit KenHorn.co.uk to learn more about Ken and his book
For questions contact Ken by email here
Download the full transcript here
Relevant advice and tips: 7 Unique Styles of Entrepreneurs | 5 Important Things That Every Entrepreneur Needs To Know About Starting A Business
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