In this episode Berry Moltz shares his book, How To Get Unstuck, where he helps entrepreneurs identify the top pain points they are stuck on. His book takes you through the major areas where entrepreneurs tend to get stuck such as marketing, sales, management leadership, social media, and customer service.
This book is very much a direct, to the point, book. I point out the problems and give you the answers to fix it.
I suggest the reader look at the table of contents and find their answers that way.
The most important and difficult part to change is letting go of what you’re currently doing today and trying something new. And you need to focus on just one change at a time.
The book revolves around six major areas where people typically get stuck. The first one is sales and marketing. The second is management leadership. The third one is money. The four one is proactivity. The fifth one is social media and the sixth is customer service. Typically people are stuck more in one area than another. They treat their business like it’s a job, they are so desperate to earn money to support their family or pay for their employee’s and they end up saying yes to anything customers want. And as a result their business just drips along and the solution is that you have got to decide what business your company really is and try to stick to that niche.
The second problem is when people start a successful business once, they sometimes think they can do it again and again with no problem. The solution here is to hire people that are complementary to you and willing to collaborate with you and always not tell you just what you want to hear.
The third area where people get stuck is this idea that they let todays emergencies dictate their plan. They are addicted to multitasking and constantly let other people interrupt their day. The way to solve this problem is before you end work you need to think about two things that you want to get done the next day. That way the next day will be productive and not just busy. When you get in the office do those two things first that way the rest of your day will be productive.
The fourth area where people get stuck is that they never take a vacation from work. They have this fear of falling behind and technology pushing us and they measure their success by being busy and productive. You must take time during your day and week to recharge and leave technology behind.
The fifth area where people get stuck is that they think that being successful in business is all about taking dangerous risks instead of calculated actions. They end up wasting resources by jumping in without testing the waters. The key here is to take patient interim steps.
The sixth area where people get stuck is when their customers can’t find them when they are ready to buy. You must figure out where your customers are shopping for what they are buying. People also hate sells and are afraid of rejection and the word no. This is where a good content marketing strategy, staying with customers over a period of time, really works out. These are just a few of the 25 areas where people tend to get stuck.
“Don’t confuse the idea with being busy, with being productive.” – Berry J. Moltz
I work with small businesses to get people unstuck and had three businesses the last 20 years. The first business went out of business, the second business I was kicked out by my two partners and the third business I was lucky enough to sell in July of 1999 and paid back the bank the 1.3 million I owed them.
There are a lot of books out there that focus on one specific area where they help start entrepreneurs get their company off the ground. What happens is a lot of people start a business and after two or three years the business isn’t where they thought it would be and that’s typically because they are stuck in one of five areas. I identify the top 25 things that are going through their minds where they are stuck and show them how to get unstuck.
Growing a Business by Paul Hawken
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Related books: The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll by Mike Michalowicz | Body of Work: Finding the Thread That Ties Your Story Together by Pamela Slim | People Tools for Business by Alan Fox
Relevant advice and tips: 5 Mistakes Entrepreneurs Make With Marketing and Branding
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