3 Advantages of Guerrilla Marketing Every Owner Should Know
The competition in the business world is fierce, and it’s hard to come by the profits you aim for. This is especially true for small businesses which don’t have huge resources to invest in marketing at their disposal. That’s why you need to get creative.
Guerrilla marketing techniques involve low cost campaigns that aim at promoting products or services to a smaller demographic. But the novelty lies in the approach – they use unconventional and surprise methods to do this.
What good can it do for your business? Let’s identify the real advantages of guerrilla marketing.
Enhance customer base. Guerrilla marketing aims at three things – attracting new customers, urging old customers to buy again, and making them pay money for more. But they do it in a way that surprises and delights them.
Suppose you own a café. A good strategy to attain profits will be to offer free cookies with coffee for a customer who comes in with two friends. You will earn three customers at one go, and will benefit from the deal.
Or, suppose you have a salon. To attract people, offer a free pedicure with a beauty treatment package. It will lure them in, enhance your customer base and add to the profits too. And the cost of the free item service won’t matter when you get more customers.
Create collaborations. Guerrilla marketing doesn’t always involve freebies. You can think up as many ways as you can to achieve your goals. Try to have collaboration with another business that attracts the same customers as your business does.
Suppose a florist shop is just around the corner on the same street of that of your café. Why not try to collaborate with them? Offer a discount coupon for your treats for people who buy flowers from them. And in turn, attract their customers to your café.
Competition exists. And it will always do. But if you can come up with advantageous collaborations and manage to implement your guerrilla marketing tactics to them, every participant can profit from it. Just give free reign to your creativity.
Best of all – save money! Traditional methods of marketing require ample money, be it a print ad or an online one. The greatest advantage of guerrilla marketing is that the methods are almost always low or even no cost. That means a serious saving.
Any business can create a Facebook page and promote products or services on it. And you can also circulate your innovative ideas on it. It will be much easier to spread the word about your latest offer and that too at no additional cost.
Also, most guerrilla marketing tactic isn’t dependent on much for success. Do you really need to have huge money or resources to announce a promotion that anyone wearing pink on a particular day of the week will get a free dessert? No, you don’t!
So, where do you start? Well, do it whenever and wherever you want.
The basic tenet of guerrilla marketing is to surprise the customers. And whether you dress up or ask them to dress up, whether you arrange a raffle or organize a tasting session, it won’t have too much effect on your monetary resources.
Just ask your employees to come up with marketing ideas that don’t need to spend much. Engage in brainstorming sessions. You will be surprised at the suggestions you may get. Also, take a cue from businesses that have done it with success.
And keep in mind, guerrilla marketing isn’t just for small businesses. Any business can use unconventional means to attract customers, new and old. And they can also make profits, not just revenue.
For a great book in reference to the advantages of guerrilla marketing, we recommend “Guerrilla Marketing in 30 Days” by Jay Conrad Levinson and Al Lautenslager.