A summary of things you should know about Moving Targets according to Gabriel Aluisy: Introduction In this episode Gabriel Aluisy shares his book, Moving Targets where he helps you understandRead More
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]]>In this episode Gabriel Aluisy shares his book, Moving Targets where he helps you understand why people buy and teaches you how to get more personal with customer buying decisions.
In his book, Aluisy offers you some really simple action steps that anyone can implement in their business and start getting immediate results. The goal is to show you how to shift the brand culture to gain more customers and followers.
This book is perfect for entrepreneurs and marketing professionals who are having trouble understanding and generating quality customers and leads.
First, it’s current and up to date. Second, my book offers you some really simple action steps that anyone can implement in their business and start getting immediate results. I wrote the book so you can pick it up from anywhere; it’s not something you have to read from cover to cover. Lastly, I interviewed some amazing experts and there are stories in this book that make it worth buying or reading just for that fact.
I can sum it up in two words…Get personal. Entrepreneurs and marketing professionals have to understand that buying decisions don’t take place in the logical side of the brain anymore these days; purchases are made from the emotional side. In today’s world people buy because of the connection they feel to the brand. It’s getting that personal connection which I think is the biggest takeaway from this book.
The book starts off with a personal story of how I created my first Gmail account. Gmail did something incredible and it’s sort of a teaser which you find out later in the book.
Chapter one is called On Demand All the Time and talks about how we are living in this on demand fast pace society where consumers are consuming media at an exponentially increasing pace. I will teach you how your brand can keep up and serve this need. It also talks about the lack of personal environment we have. There are less and less conversations and more people staring down at their smart phones.
It moves on to my favorite part of the book where we talk about internal core values; why companies like Google have a set of values on their website that all their employees subscribe to. There is a reason that these companies do that and it’s building the brand experience for the consumer. I also interviewed some phycologist on how a brand creates an emotional connection with a consumer of their product or service.
Next we talk about competing on value, not on price and how to actually create those value brand assets. I wanted to give some real life examples and advice on how you create a conversation with your customers in this impersonal world that we live in.
We also talk about speaking your customer’s language which then gets into niching your brand. The brands I’ve seen succeed are the ones that focus their message to a specific person. So they don’t talk to everyone, they talk to somebody and they use that language very specifically.
Since I have a design background I get into some really specific things that you as an entrepreneur or someone who is working in a marketing department can take and see what you’re doing from your advertisements, logos and collateral marketing materials.
We talk about gamification and how companies can use this to build more customers and to also engage their staff. This book isn’t just about getting customers it’s also about building the company culture. I interviewed a guy who created a brand where they use college kids to promote other brands via social media.
At the end of the book we talk about a really specific set of grading; how to know if your brand is actually performing at its peck and I give you a report card where people can take an outside perspective of their brand and see if they are doing it right.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 06:36
“A good logo can be drawn by an eight year old from memory.” – Gabriel Aluisy
I design and develop marketing campaigns for country clubs, yacht clubs and luxury lifestyle brands. I have a company called Shake Creative in Tampa Florida which is a trusted local partner of some of the nation’s largest country club networks. We service their Tampa Bay clubs and others around the country with award winning design and our target marketing strategies.
It was inspired by some of the great brand experiences I’ve had and even some of the local brands here in Tamp that I’ve come across. The flip side of that is it’s inspired by the horrible brand experiences that I’ve had. I’m also really inspired by the shift that’s taking place in the last few years with a very on demand society. We have created this very impersonal world so I wanted to do my part to show entrepreneurs how to shift the brand culture to gain more customers and followers.
The Tipping Point by Malcolm Gladwell
Buy Moving Targets by Gabriel Aluisy on Amazon today
Visit Aluisy.com to learn more about Gabriel, his book, and blog
Follow Gabriel Aluisy on Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Lean Branding by Laura Busche
Traction: A Startup Guide to Getting Customers by Justin Mares and Gabriel Weinberg
Do It! Marketing by David Newman
Relevant advice and tips:
5 Simple Ways Entrepreneurs Can Attract Customers
5 Mistakes Entrepreneurs Make With Marketing and Branding
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>A summary of things you should know about Everyday Entrepreneurs according to Ken Horn: Introduction In this episode Ken Horn shares his book, Everyday Entrepreneurs which was created out ofRead More
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]]>In this episode Ken Horn shares his book, Everyday Entrepreneurs which was created out of the frustration of not finding all of the answers needed to start a business. This book is perfect for the wantrepreneur who is looking for a reference guide to validate their decision to start a new business. What makes Everyday Entrepreneurs different from other books is that it is based on the experiences of other people who have decided to make the leap in creating a startup.
This is a reference book written out of the experience I’ve had over the years working with thousands of people that have taken the leap of starting their own business.
It’s pretty light; it’s not a heavy read. My wife is my biggest critic and fan and read it in four hours. I really want people to walk away after reading it, wanting to start their own business. I would hope that once people pick it up, they won’t want to put it down.
The fact that this is the information that they need to know right now to launch their business. If you digest this information you will start a successful business for at least 6 to 12 months.
One of the responsibilities for people like myself is to provide people with enough information to go and start a business but most importantly protect them from the information that they don’t need.
The book starts out with all the things that you need to do before you start a business. Some of the research and characteristics that you might want to develop before you start. We talk about the Targets, vision and values of the business.
The second stage refers to the formality of setting your business up. The nitty gritty of the business such as how to create a business plan, what type of business do you want/need and the home and headquarters of your business.
The third stage is all about finance. It gets down to the basics of getting funded, profit and loss, and money management.
The fourth section is about understanding what you are selling and who are you selling it to. I give the reader inexpensive but very effective ways of broadcasting your business proposition, product or service. There are plenty of things we can do to promote or publicizes your business without spending a whole lot of cash.
“We provide people with the information that they need to know and we protect them from the information that they don’t need to know right now.” – Ken Horn
I am new to the book publishing business but been in the startup community for a good number of years. I’ve worked for different leading agencies for enterprise and business startup. More recently I have started my own nationwide field base program helping people startup on their own and providing them with the right level of advice that they typically need.
This book was born out of frustration. We needed more answers to the questions that everyday entrepreneurs have and I wasn’t finding them. That’s when I decided to write Everyday Entrepreneur, to encourage others out there that needed an extra push.
Outliers by Malcolm Gladwell
Buy Everyday Entrepreneurs by Ken Horn on Amazon today
Visit KenHorn.co.uk to learn more about Ken and his book
Follow Ken Horn on Twitter and Facebook
For questions contact Ken by email here
Download the full transcript here
Listen on iTunes, Stitcher , and SoundCloud
Related books: The New Entrepreneurz by Simcha Gluck and Ronen Gafni | The Entrepreneur Mind by Kevin Johnson | The Freaks Shall Inherit The Earth by Chris Brogan
Relevant advice and tips: 7 Unique Styles of Entrepreneurs | 5 Important Things That Every Entrepreneur Needs To Know About Starting A Business
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of Everyday Entrepreneurs with Ken Horn appeared first on The Entrepreneurs Library.
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