5 Lessons Entrepreneurs Can Learn From Chris Brogan
Who is Chris Brogan and what you can learn from him:
As an American author, marketing specialist, business owner and motivational speaker, Chris Brogan helps others to learn how to run a business. This is especially helpful to entrepreneurs and small business owners. He does this by giving lectures, writing books and also by having classes for groups of people desirous of succeeding in their business.
He has developed a combination of business strategy and professional leadership; he works with others to own their life, their choices and their business future. By providing the education and tools necessary, he can teach a person how to make their own business thrive and succeed in today’s world. There are also times that he provides personal coaching, but this is very limited.
There are more than five basic lessons that Chris Brogan educates about in order to be a successful leader and business owner. These lessons may seem quite basic to most people, but with the understanding will come successful ventures in life and business.
Some of these lessons include the following, with short explanations to each. The best way to learn and hear the complete explanation is to attend one of Chris Brogan’s seminars or courses and reach his award winning books.
1) When you own a small business, you are the brand.
You want a profile, an outstanding picture and you want to stand out more than anyone else. How you do this is simple. You are the brand, be the best you are and can be. You are who people see when they go to your business, who they think of. You want your picture to be the one that people say ‘Wow” to or about. At this point, you do not want a casual picture showing that you know how to relax and just socialize. You want others to see the business side, the cleaned up aspect, the business minded individual, and the intelligent side of you. Customers and people in general will relate to you better when they believe that you know what you are doing, that you look like you know what you are doing.
2) Stand out above all others.
When you are a small business owner or entrepreneur, you need to be known. What better way of doing this, than to put yourself in the midst of everyone. Stop by as many locations as possible on your way home each day. Introduce yourself, be there if only for thirty seconds. When people see you, and hear you, they remember that you are there. You need to make yourself a Unique Value Proposition. This basically means that you need to create yourself in public, be the person that everyone remembers seeing. So make those extra stops on the way home each day, just to say hello and introduce you to them.
3) Have a conversation.
This does not mean that you need to stop at each business and strike up a full-fledged conversation with every person you meet. In today’s world there are so many opportunities to speak with people it is uncanny. The social networking sites and applications like Twitter make this easy for us all. Connect with people in every way possible. Most of these can be done when at home relaxing in the evening also, or riding the bus. The point is to connect with others. The more you connect with, the greater people’s knowledge is of you. Do not just lecture and give advice, have conversations, ask questions. That is one of the simplest ideas, but seems to be so complicated for so many.
4) Turn your passion into a business.
Easier said than done right? Wrong. If it is your passion, you are an expert at it. Do what you know best and jump in. When work is not just mundane habits on a daily basis, it is fun, it is enjoyable and it is more than worth doing. Your passion and commitment to doing what you enjoy is what keeps you going daily, therefore your business must be something you enjoy also. Focus on the mission ahead, daily. Surround yourself with like-minded individuals, and those who see the same vision. These people will help you to succeed, not drive you into ruin. Follow the passion and it will surely follow you through the hard times and the best of times.
5) Be an employeepreneur.
Not really a word is it? Make it your word! Do not be the business owner who sits at the desk telling everyone how to do things. Get out there in the business and show them how it is done. The best way to be a leader is to lead by example. When you, as the owner, understand what has to be done and how it has to be done, it is easier to explain this. However, it is even easier to show the employees that you are not afraid to get out there and do the work too. This sets a standard for others, proves to them that you have the knowledge and the desire. Being an employee and the boss, helps you to work your ambitions and desires, but it also shows others your commitment to the goal. Follow the goal, achieve the goal.
More Information about Chris Brogan
Check out The Freaks Shall Inherit The Earth by Chris Brogan | For a summary according to Chris Brogan CLICK HERE
Visit ChrisBrogan.com to learn more about Chris, his books, and his events
Follow Chris Brogan on Twitter and Google Plus