For an entrepreneur, launching a startup begins with the creation of something from nothing. This creation should take into account what an individual is passionate about and this can beRead More
The post 5 Popular Ways Entrepreneurs Can Launch A Startup appeared first on The Entrepreneurs Library.
]]>For an entrepreneur, launching a startup begins with the creation of something from nothing. This creation should take into account what an individual is passionate about and this can be done by listing the items and prioritizing them to help an individual remain focused on their idea.
When launching a startup, an entrepreneur must make sure that he or she stands out from the crowd especially because of the large number of new businesses that are launched every year. This is the reason that a successful launch is necessary to help an individual have a strong social proof, build a user base rapidly and improve the chances of long-term growth.
The following are five popular ways entrepreneurs can launch a startup:
The target market chosen should be an industry that is growing fast, big and profitable. The selected market can then be won by differentiation where a business gives customers more of what they want and this boosts their willingness to pay or a business that serves as a low-cost producer and charges the lowest price in the industry. When customers buy the products, the entrepreneur should monitor the changing customer needs as well as new technologies and figure out other additional products to build as well as fresh markets to conquer.
The competition should be studied through the performance of the strengths, weaknesses, opportunities and threats analysis. A list of businesses that offer services and products similar to the one being launched should be done, a review of the marketing materials which includes brochures and ads should also be done.
The marketing tactics and strategy should also be chosen. This involves the sales as well as the marketing channels that can be used which include online, catalog or using dealers. Multichannel marketers usually achieve great success because customers like it when they can shop when and however they like.
Knowing the product’s life cycle is important because the campaign used during the introduction as well as education phase of the service or product needs to be updated as the service or product matures. An entrepreneur should monitor the marketing results carefully so as to notice any diminishing returns that indicate when to revise the service or product, alter the media message or phase out the particular offering.
This is important so that people can start signing up to receiving emails from an email list. This should be done before the official launch. Email is important because it can get people engaged as well as convert them into customers. For the email list to work an entrepreneur must get their contact list together, this can be done by downloading contacts from those on the email or from people spoken to. This data can be put in a customer relationship management system. Emailing people directly with the launch announcement is more effective than posting it on social media.
Having a large list of motivated and qualified email subscribers is important if the business is to grow. This list can be built by using list building strategies as follows:
> The list can be built with article marketing where the content is taken from the entrepreneur’s blog or website and is then submitted to article directories.
> Videos can be used to build the list because videos help to authentically connect with the people who visit the entrepreneur’s site and allows engagement in a compelling manner. Videos also allow an individual to interact with prospects better.
> Pay-Per-Click advertising can be used in list building and is one technique that can attract many ideal as well as highly qualified leads consistently.
This list dictates the number of clients and customers that sign on and this affects the income of the business.
For an individual to optimize their website, it is important that they give the right kind of information that will grab people’s attention as well as leave an element of mystery that will generate curiosity. The content on the website should be useful, link-worthy and entertaining as this increases the chance of the start-up being discovered. Assess the type of content the competition is creating and use gaps in the content as an opportunity to deliver something the competitors have missed or are lazy to perfect. Keywords should be worked into the posts and the blog optimized for the search engines.
Having a page that is a basic “Coming Soon” page, can be used to entice people to sign up. Offering a special bonus can be an effective way to get early subscribers. Make social sharing an important part of your website and lead generation plan as well.
The sign-ups should be monitored on a daily basis and this should be set up in a way that an email is received every time someone signs up. This can be used to send the person a follow-up thank-you note.
Attracting clients consistently requires that the entrepreneur’s marketing message be clear and stand out. When this message is clear, the marketing plan will be so much easier as well as less costly. To communicate regularly it is important to engage the audience immediately. This can be done by sending out emails regularly, as well as offering people something that will be useful to them with each message. This is one way to keep them signed up, and respond positively to the launch. Have email programs that will allow the set up of “autoresponder” sequences that enable the automatic sending to people a particular set of messages once they sign up.
The emails can offer sneak peeks concerning the progress of the business, industry news, fun quips and also how-to.
To launch a startup successfully, align it with relevant companies that have significant reach. With that being said, it is very important that an entrepreneur looks for opportunities in brands that will complement their product offering and provide unique value for the customers. Build relationships with people regarded as influential in the industry. This will open the business to powerful resources, endorsements as well as introductions to other key influencers in the industry.
The Startup Survival System by Kurt Won
New Business Next Steps by Ann Hawkins
Become Your Own Boss in 12 Months by Melinda Emerson
Startupland by Mikkel Svane
100 Days of Growth by Sujan Patel
The post 5 Popular Ways Entrepreneurs Can Launch A Startup appeared first on The Entrepreneurs Library.
]]>A summary of things you should know about Business Dating according to Honoree Corder: Introduction In this episode Honoree Corder takes a deep dive into her book, Business Dating whereRead More
The post A Preview of Business Dating with Honoree Corder appeared first on The Entrepreneurs Library.
]]>In this episode Honoree Corder takes a deep dive into her book, Business Dating where she discusses how to apply relationship rules to business and master the art of business networking.
In her book Corder provides a roadmap where she personally coaches you on the best, practical ways to build business to business relationships using her special 12 x 12 matrix. The goal of the book is to help you not only become a master at networking but also overcome the fear of meeting people, know when networking opportunities are greatest, and fully leverage the relationships you build.
This book is perfect for entrepreneurs who frequent networking events and have a hard time creating professional relationships that yield a solid return on investment.
I wrote it to be read from front to back. I build one thing upon the next.
I think everyone’s favorite so far is the 12×12. Putting together your 12×12 matrix and having a visual of all of your business relationships and knowing who you have and who you are missing.
Chapter one is business dating and what in the world it’s all about. I talk about the correlation between person dating and business dating. Personal dating is when two people spend time together to try and determine what, if anything, they have in common and whether they should spend more time together. Business dating, networking, is exactly the same thing but a lot of people think that once you meet someone it’s an automatic open door to their American Express card. And so I talk about why that isn’t the case in this first chapter. I talk about how you do it right according to me and then I get people to think about why they are networking and business dating. I do this by having them take a step back and think about why they are in business, how long they’ll be there, and who they need to know in order to make the rest of their business career. I also talk about ineffective business dating and what I see people doing wrong.
Chapter three is the art of business dating and I talk about something called The Trust Bridge. When you are developing a relationship with someone you are on this side of a bridge. On one side of it is that I don’t know you and I don’t like you and I trust you. On the other side of the bridge is everything you could ever want from a relationship. In this chapter I am talking about the relationship stages. Stage one is nice to meet you, stage two is I’m getting to know you, stage three is I think I like you, stage four is the getting to trust, stage five is I trust you, then I have a bonus stage which you’ll find out about in the book.
In chapter four I go really deep into the do’s and the don’ts of business dating and the two components of what to do and what not to do. It’s very simple and I break them all down. Once you know what not to do and what to do, we then get into how to make a strong connection with someone. I literally give the language for if you want to make an introduction between two people, you want to reach out to someone you don’t know and do it in such a way that you have success every single time.
Chapter five is called The Structure Sets You Free and in chapter five I reveal the 12×12 which is a visual matrix of your network. This helps you identify who is in your network and needs to be in your network and then I actually break down how to find those people and connect with them. I break that whole system down and provide free downloads on my website because I think the more people I can help, the better. Step one is identify, step two is organize, step three is discover, and step four is connect.
Chapter six is getting to know you, getting to know all about you, and I think I like you. I describe what I think many people have gone through many times when they’ve had that person come at them and really want something from them and they just aren’t ready to give that up. I talk a little more about the trust bridge in this chapter and I also talk about how to nurture relationships with the people that you are in relationship with.
Chapter seven is called What’s Your Number and I think that every person has a number of time that they need to interactive with or hear from someone before there is trust. What’s interesting is nobody knows your number, not even you.
Chapter eight is know + Like + Trust = $$. You will not get to the revenue part of the relationship until you’ve crossed the trust bridge and got all the way to the other side. I give the qualifiers for how to know when to stay in touch with someone. Then I’m talking about keeping the love alive which is more follow up but this time I’m going into direct follow up and passive follow up.
Chapter nine is To Know you is to Love, Hire, and Refer you. So this is about your reputation, your code of conduct, your code of ethics, being friendly and I talk about the cornerstones of healthy relationships.
Finally, in chapter ten, I wrap it up with Business Dating for Ultimate Success. I get people setup for the journey ahead and remind them to keep the smile on their face and to get busy developing business dating relationships.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 04:24
“You’ve read all the way through, now you know what to do, so go on your way, go and prosper I say.” – Honoree Corder
I am an executive coach, speaker, and author. I work with professionals to help them double their income and triple their time off.
It’s not what the inspiration was; it’s more who the inspiration was. My clients were the inspiration. It’s a networking book and my take on how you can develop relationships in business using correlations between person dating and business dating.
The Dynamic Laws of Prosperity by Catherine Ponder
Buy Business Dating by Honoree Corder on Amazon today
Visit HonoreeCorder.com to learn more about Honoree and her books
Follow Honoree Corder on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Top Dog: Influence and Impress Everyone You Meet by Andy Bounds and Richard Ruttle
What More Can I Say? by Dianna Booher
How The World Sees You by Sally Hogshead
Relevant advice and tips:
7 Steps To Improve Networking Skills For Entrepreneurs
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of Business Dating with Honoree Corder appeared first on The Entrepreneurs Library.
]]>