When starting any sort of new business venture, social media marketing and online promotion have become two of the most important ways for an entrepreneur to get their products outRead More
The post 5 Social Media Mistakes Most Entrepreneurs Make appeared first on The Entrepreneurs Library.
]]>When starting any sort of new business venture, social media marketing and online promotion have become two of the most important ways for an entrepreneur to get their products out to consumers.
While social media is free (for the most part) and easy to use, it is also easy to make mistakes. Getting distracted by all of the bells and whistles that come with social media can keep a budding startup business from true success.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin (Highlight to Share)
There are a variety of social media mistakes that entrepreneurs make when it comes to marketing their business online. Using social media platforms to communicate is a great format, but only when done properly. We’ve interviewed many authors on social media marketing and I compiled a list of the common social media mistakes most entrepreneurs make so you know what to avoid.
Perhaps you were extremely accomplished in your previous ventures or maybe you have a very strong pedigree. There is nothing wrong with being proud of the accomplishments of your past, but most of your social media followers will not care to hear about them on a daily basis. When you share too much about your past achievements, it is a huge turn off to those who do not already know your work.
Just like anything else in life, talking about your past achievements is best done in moderation. There are instances where your past experiences will come in handy and when they are germane to the discussion, there is nothing wrong with bringing them up.
However, social media users are savvier than ever. They will see through any attempts to call attention to yourself by being boastful and may decide not to use your products or services because of your arrogant social media presence. Even worse, this affects your company’s word of mouth in a negative manner.
Social media is great, because it gives potential consumers a chance to get to know you on a more personal level. This can be a bad thing if you are a person who allows themselves to get swept up in negativity. We all have bad days and personal beefs, but social media is no place to air your sour grapes or complain about the hard times in your life.
Consumers use social media as a means for escaping the drudgery of day to day living, so the last thing they want to be confronted with are the harsh realities of your life. Airing your personal frustrations about the problems that you are having with other people or whining about how hard you life is will lose you social media followers and create bad word of mouth.
Put yourself in the shoes of the consumer. Would you want to buy a product from someone who used their social media profile as a place to vent and complain? The answer is usually no in most instances. Before you fire off your negative social media post, take a moment to consider what your customer base will think of it.
Social media is a great outlet to speak intelligently, but it is even more important for you to use it as a place to listen. By using social media to garner consumer feedback, you have the opportunity to collect information that is specifically designed to help you. If a consumer has a complaint, you can rectify it immediately and ensure that you do not lose their business.
You can also use social media to engage with customers on a more personal level, getting to know them better. While it is great to let consumers learn more about you, learning more about them allows them to feel more valued. Speaking to them about matters more important than your latest sales and promotions is pivotal.
The plethora of tools and usages that social media provides for its users can be overwhelming, causing an entrepreneur to lose sight of the ones that are most important. Social media comes equipped with analytic tools that are geared towards measuring the impact of your social media marketing push.
These tools often come free or can be purchased at exceedingly reasonable prices. The tools will show you which of your posts have become most popular and let you know if any of your materials have shown the ability to go viral.
Posts can also be scheduled when you are too busy to get to a computer or smartphone. With so many options available to you, an entrepreneur would be a fool not to at least explore some of them. No matter what goal you are trying to accomplish, there is an analytic tool designed to help.
One of the best parts of social media is its ability to offer you a means of promoting several different products at once. An entrepreneur can easily leverage social media’s reach to gain as many new customers as possible. There are so many possibilities and there are a million thoughts that are probably crossing your mind about how to pursue them. Enhancing your business prospects comes first and foremost.
Be careful about getting caught up in the madness of trying to promote several different products and services at once. Over promotion can fatigue the audience and cause them to pass by your posts when they are using social media. Training your focus on just one venture allows the audience to get to know the product better. It also decreases the the number of distractions.
As a business mentor for MentorMojo, virality expert Emerson Spartz gives some more effective social media marketing tips in detail here:
The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
Digital Bacon by Alex Rodriguez
Trendology by Chris Kerns
Do It! Marketing by David Newman
A World Gone Social by Ted Coine and Mark Babbitt
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]]>A summary of things you should know about 100 Days of Growth according to Sujan Patel: Introduction In this episode Sujan Patel takes a deep dive into his book, 100Read More
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]]>In this episode Sujan Patel takes a deep dive into his book, 100 Days of Growth, where he shares over 100 online marketing strategies that are used by top performing companies.
In his book Patel provides actionable techniques his company has used to help other businesses grow and teaches you step-by-step how to implement these growth strategies into your own business. The goal of the book is to help you improve your search engine optimization efforts, increase your lead generation results, eliminate ineffective digital marketing tactics, and much more.
This book is perfect for entrepreneurs who own an online business and are looking for an all-in-one guide for effective digital marketing tactics that will take their results from good to excellent.
I have personally weeded out a lot of strategies and tried 300 things I include in the book. This book is not a long read and each tactic and page is easy to understand and something you can do yourself.
It’s one of those books that you can jump in and out of.
The principle that I want the reader to takeaway is that you should always be testing new concepts. I layout 100 and as you read the book you will probably find a few 100 more. You don’t have to spend months strategizing and planning, you just start doing.
From the book you are going to learn a lot of how to repeat and how to implement things like AB testing your homepage. You can read all this stuff on the web but this is specifically the one thing you need to AB test. If you are thinking about how to leverage your traffic more there are things like the exit intent popup. Or if you want to build a referral program there is a simple way to get started. This book is not the end all be all but simply a way for you to start and with a successful method. The book spins around a lot of different things that are all around getting more revenue from your internet business.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 04:21
I don’t have a favorite quote but I’ll give you my favorite tactic listed in the book. It’s the first tactic and it’s just giving away a free company t-shirt. It’s such a simple thing and yes it cost money but I’ve personally made a little under a million dollars just from giving away free t-shirts from my agency.
I’ve been doing digital marketing for 12 years now and worked with hundreds of clients helping them grow their traffic and revenue. Over the years I’ve worked on a lot of different ideas that have failed and a handful of things that have worked. My concept for the book is to put together my learnings and successes in a repeatable fashion.
I wanted to make something where people can follow along. Every tip and tactic is something you can do and ideally if you did one thing a day for the next 100 days you’re going to see some exponential growth. My inspiration was to take all my learnings of how to grow a business and make it useful, tactical, and actionable.
Good to Great by Jim Collins
Buy 100 Days of Growth by Sujan Patel today
Visit 100DaysofGrowth.com to learn more about the book
Get in touch with Sujan via email here
Follow Sujan Patel on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
The Predictable Profits Playbook by Charles Gaudet
Do It! Marketing by David Newman
Digital Bacon by Alex Rodriguez
Relevant advice and tips:
5 Reasons Why Your Marketing Sucks
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>A summary of things you should know about Escape The Expected according to Tom Trush: Introduction In this episode Tom Trush takes a deep dive into his book, Escape theRead More
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]]>In this episode Tom Trush takes a deep dive into his book, Escape the Expected, where he shares the secret psychology of selling to today’s skeptical consumers.
In his book Trush provides a step-by-step guide that teaches you marketing secrets you may have never heard of like what prospects don’t trust you, what pollutes the marketing world, and how to establish yourself as an authority in so much cluttered advertising. The goal of the book is to help you spend less time working, leverage your marketing better, and adapt to the constant changes in marketing.
This book is perfect for entrepreneurs who are spending more than half their time marketing a business or have no idea where to start when it comes to marketing.
The difference in this book comes down to quick action items. The book is a little over 200 pages but you can get through it in one sitting.
You can open up to any chapter and get a tip or strategy that you can implement immediately.
Dare to be different because when your product or service marketing looks like everything else in its industry then you are forcing prospects to use price as a deciding factor when whether to buy your product or service.
This book has really short chapters and those chapters are broken down into three sections to create what I call The Trust Trilogy. I’ll tell you each piece of the trilogy and then we’ll dig in to each one. The first one is instead of marketing what you want to say, give your prospects what they need to succeed. Number two is trust requires consistent communication because it creates familiarity. And then number three is that your marketing must develop relationships before it can drive profits.
The first part of the trilogy, instead of marketing what you want to say give prospects what they need to succeed, ties into that consumers crave relationships with companies that they can trust these days. With today’s rapid technology development it has increased our interactions with other people and you have more ways to get in front of people now days and as a result we have more opportunities to attract prospects attention. The key is that you can have your prospects attention but that doesn’t necessarily mean you have their interest. Those who establish trust are the ones who get heard and that is what we dig into in this first section of the book.
The second part of the trust trilogy, trust requires consistent communication, the problem here is that so many business owners and entrepreneurs will only market when they need leads and market from a place of desperation. You prospects don’t care about your leads or you generating sales they just know that they have a problem to solve and they are looking for information in your marketing to solve that problem. When you are marketing your best bet is to market to people who have already expressed interest in what you offer.
The third part of the trust trilogy, marketing must develop relationships before you can drive profits, ties into a challenge that many business owners and entrepreneurs have. When they launch marketing campaigns they expect a significant and quick returns but those who consistently market realize that they take time especially when you have to educate your target market. In this third section I give you different ways on how you can consistently communicate with your audience and establish that trust over a long period of time. When you are creating your product you need to really think about what you want to be known for in your business because we operate in an economy today where you likely have more competitors than you can count.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 06:02
“The most effective marketing often doesn’t look like marketing.” – Tom Trush
I am a direct-response copywriter and I think sometimes you give that career name out there and people don’t necessarily understand what it is. The way I like to explain it is that I write marketing materials designed to generate response. One of the big things that I love about my job is figuring out why a marketing piece is poor or isn’t generating the response that people want.
Usually the way that I write is I stumble on marketing topics that interest me and then I’ll weave them into a theme. I wanted to give people some ideas for establishing trust in the marketing materials that you send out to attract leads and generate sales.
Ca$hvertising by Drew Eric Whitman
Buy Escape the Expected by Tom Trush on Amazon today
Visit EscapeTheExpected.com to learn more about the book
Visit TomTrush.com to learn more about Tom and his services
Follow Tom Trush on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Do It! Marketing by David Newman
Pocket Man by Scott Jordan
Moving Targets by Gabriel Aluisy
Relevant advice and tips:
5 Reasons Why Your Marketing Sucks
5 Mistakes Entrepreneurs Make With Marketing and Branding
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of Escape The Expected with Tom Trush appeared first on The Entrepreneurs Library.
]]>A summary of things you should know about The Predictable Profits Playbook according to Charles Gaudet: Introduction In this episode Charles Gaudet II shares all his insights on his book,Read More
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]]>In this episode Charles Gaudet II shares all his insights on his book, The Predictable Profits Playbook, where he reveals a marketing approach that defies the principles followed by most entrepreneurs running businesses today.
In his book Gaudet provides well-researched marketing tactics utilized by larger well-known organizations that are very effective for any small business that wants to see significant growth. The goal of the book is to teach you how to win the competitive advantage in any market, improve your sales ratio dramatically, building a raving fan base, and generate higher recurring profits.
This book is for entrepreneurs who are well established in business and are tired of witnessing their organization generate small business profits when it could be generating large business profits.
There are many different ways that you can grow a business but the one thing that’s missing is putting it all together in a formula that actually works. What we’ve done is essentially cut through a lot of the BS and put together what works and shed the light a bit on what doesn’t work.
I designed it to be read from front to back and for the reader to master each idea one at a time.
In today’s day and age the small business owner can compete with a big business playbook with a small business budget.
There are three different components at the 30,000 foot view that separates the companies that are achieving wild success in any economy and the companies that are still struggling. And at the 30,000 foot view it is broken down into three categories, it’s positioning, product, and promotion and the book goes deep into each one of those. Positioning is really about what you can do to establish yourself as the obvious choice among your competitors. So the first part of the book really focuses on what you can do to establish yourself as that obvious choice in your company. We talk about how to identify a unique advantage point.
The second component that we cover is the product which is about escaping the commodity trap. Inside this section we talk about how to remove price as part of the equation and position yourself as one of the highest price competitors and still have plenty of people happy to do business with you.
The last component of the book is really about promotion. The number one issue with entrepreneurs is that they rely very heavily on one or two and sometimes three ways of generating income for a company.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 08:14
I’ve been an entrepreneur since the age of four, created my first multimillion dollar business at the age of 24. Entrepreneurship has more or less been in my blood all my life. Today I own a company where I help small business owners create predictable and ever increasing profits inside their business.
A lot of entrepreneurs are told that the secret to success is to work hard and I took that very literally where I would sit my alarm for 3:30am and I would work every waking hour of every day, seven days a week. It got to a point where the stress was causing severe chest pain and I found myself in the emergency room. The doctor told me that the issue was stress and it was literally trying to kill me which at that point I realized something had to change. I traveled all over the world studying and trying to figure out what were some of the common denominators where some succeed and others failed. Collectively we connected the dots and made a book from that information.profi
Losing My Virginity by Richard Branson
Buy The Predictable Profits Playbook by Charles Gaudet on Amazon today
Visit PredictableProfits.com to learn more about Charles
Visit PredictableProfitsPlaybook.com to learn more about the book
Follow Charles Gaudet II on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Profit Hacking by Steven Daar
Do It! Marketing by David Newman
Hyper Sales Growth by Jack Daly
Relevant advice and tips:
7 Reasons Why Your Sales Skills Suck
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of The Predictable Profits Playbook with Charles Gaudet appeared first on The Entrepreneurs Library.
]]>A summary of things you should know about Do It Marketing according to David Newman: Introduction In this episode David Newman takes a deep dive into his book, Do ItRead More
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]]>In this episode David Newman takes a deep dive into his book, Do It Marketing, where he shares 77 instant, actionable tactics to boost sales, maximize profits, and beat the competition.
In his book Newman gives you concrete strategies, tactics, templates, and tools to regain the clarity, confidence, and control your need to succeed when it comes to marketing your business. The goal of the book is to teach you how to get noticed using the power of 3PR, position yourself as a go-to expert in your field, do social media right, generate a steady stream of referrals, and leverage enthusiastic advocates.
This book is perfect for entrepreneurs who have an understanding of their business and the marketing they need yet fail to see an increase in new prospects, customers, and revenue from their efforts.
My book is really different because it’s a sales driven marketing book.
This book is laid out more like a series of webpages. It’s very graphical, visual, and modular so you don’t actually need to read the book cover to cover.
The whole 280 page book can be boiled down into four words, offer value, invite engagement. Everything we talk about in marketing, sales, and business development is about offering value and inviting engagement.
We start out with the overview chapter and it’s called Marketing Rocks. This chapter is meant to take the fear, uncertainty, and doubt of marketing away. Marketing needs to be easy, effortless, and enjoyable and if it’s not you’re probably doing it wrong.
The second part of the book is about them, not you and the title is It’s About Them, Really. We talk about who are you, who is your business, and your product, services, and programs in the context of your prospects. So learning to speak prospect language about prospect problems is the first big ‘ah ha!’ insight in this second part of the book.
The next part of the book is called Learn to Speak Prospects. In this section we talk about messaging, about what to say and how to say it so that you punch through the noise.
From there we go into Expert Positioning and this really is the core of my work as a coach and a consultant. It’s positioning that business owner or entrepreneur as the go-to expert in their field. This is a combination of what I call your 3 PR game plan. And 3 PR is Personalized Professional Public Relations which is speaking, publishing, and social media. The speaking builds your visibility, the publishing builds your credibility, and the social media builds your share ability. There is a whole section on social media and about how not to be an idiot on social media.
The next part of the book is the S word and the S word is Sales. In this part I talk about an easy effortless sales process, sales tactics and how to have a trusted advisor relationship with your prospects.
In the next couple of chapters I talk about getting better leads and getting better prospects. Because when you break down the sales process so many business owners and entrepreneurs believe that if they can get in front of more people they can make more sales.
We then go into a section about eliminating roadblocks and some of this is your personal productivity, some of it is around your calendar and others is around how to overcome some common objections.
The last couple of section of the book I talk about your business DNA. It’s about really figuring out who is a great fit for you and who is not. We talk about your competition and the fact that many of times we are competing with idiots and the problem is that they are winning.
The section to last chapter we talk about personal success strategies and there we talk about what you need to do as the business owner.
The last section is about taking action and I close out the book with five marketing moves through business success which are move up, move in, move ahead, move aside, and move alone. And then we move to implementation because the last part of the book is the 21 day marketing launch plan. This plan takes all of the ideas that we have talked about and shows you how to implement them.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 6:41
“Action gives you traction.” – David Newman
I run a company called Do It Marketing and coincidentally that is also the title of my book. I work with consultants, entrepreneurs, small business owners, and independent professionals who want to do a better job with their marketing and grow their business. I live outside of Philadelphia Pennsylvania with my beautiful bride of 30 years and two kids. Our son Charlie is 19, our daughter Becca is 22 and life is an ongoing adventure.
It really was founded in my coaching, consulting, and speaking business. So many small business owners, entrepreneurs, and independent professionals are stuck. This is causing so much headache and frustration that a book like this needed to be written.
Linchpin by Seth Godin
Buy Do It! Marketing by David Newman on Amazon today
Visit DoItMarketing.com to learn more about the book and access the free exclusive content
Follow David Newman on Twitter and Facebook
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Trendology by Chris Kerns
Digital Bacon by Alex Rodriguez
Traction: A Startup Guide To Getting Customers by Gabriel Weinberg and Justin Mares
Relevant advice and tips:
5 Reasons Why Your Marketing Sucks
5 Mistakes Entrepreneurs Make With Marketing and Branding
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of Do It Marketing with David Newman appeared first on The Entrepreneurs Library.
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