A summary of things you should know about High Paying Clients according to Trevor Crane: Introduction In this episode Trevor Crane takes a deep dive into his book, High PayingRead More
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]]>In this episode Trevor Crane takes a deep dive into his book, High Paying Clients, where he reveals a no-fluff, non-BS approach for selling to high-end clients.
In his book Crane provides a step-by-step guide derived from his personal experience training and consulting entrepreneurs to reinvent the way they do business in order to make more money. The goal of the book is to show you exactly how to find highly profitable clients, sell high-end products to high-paying people, make more money off less deals, and easily close a high-end sale.
This book is perfect for entrepreneurs who are selling a high-end product or service, are tired of handling cheap, unappreciative customers, and need to guide for finding loyal clients.
One of my strengths is breaking something down into something really simple. This book has functionally created results in every one of my clients.
You can jump in and out based on where your strengths and weaknesses are.
It’s to get help. I think the biggest thing that I’ve learned in my businesses is that I’ve had successes and I’ve had failures but if you want to improve something the greatest way to get the result that you want is to get help. Go find somebody to help you create the result you want.
The content of the four initial steps of how you can train your entire staff are Hi, Why, Try, and Bye. Hi is just a very simple greeting and the building section of the process. If you do this well and someone knows, likes, and trusts you, that in it of itself can get people to want to buy from you right away. Because if people really like you and trust you they are going to want to buy from you and too often when someone is trying to make the sale they forget this part.
The second step is the Why and there are two things to probe for, first you want to probe for pain, and second you want to probe for pleasure. Step number three is after you find out what they want and why they want it you then give them Try and now make them an option. Often time’s people are given too many options and a confused mind says no. You don’t want that to happen so make sure to give people a very clear, consist, and compelling call to action.
In the Bye step I ask for you to close the deal and give you different strategies and benchmark questions to make sure you collect a decision. Yes’s are great, no’s are great because you don’t have to waste any more time, and maybes will kill you. So you want to avoid the maybes. I also highly recommend, no matter what your business is, that you at least talk about your guarantee when you are trying to close the deal.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 12:11
“A confused mind says no and does nothing.” “We can only see in someone else what we can also see in ourselves.” – Trevor Crane
For the last 12 years I’ve been a fulltime business coach and consultant. I work with small business owners, medium size business owners and my expertise is helping them find that extra money laying around in their business without spending more money. So I help them improve their systems and processes and drive bottom line revenue. All the tools and teachings came from my own experiences in owning a business is water sports and tourism, marketing and advertising, and also one in environmental protection. I’ve had a lot of failures and successes and put the best of what I’ve learned into High Paying Clients.
I decided to write this book because it was really the best of what I do for my clients. As I looked at what I wanted to promote I figured I wanted to give my best stuff away first. This is what helps people convert the sale.
The 10X Rule by Grant Cardone
Buy High Paying Clients by Trevor Crane on Amazon today
Visit TrevorCrane.com to learn more about Trevor and his book
Visit GreatnessQuest.com to learn more about his TV show
Follow Trevor Crane on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
The Trusted Advisor by Rob Galford
Never Chase Clients Again by Michael Moshiri
The Entrepreneur’s Guide to Sleaze-Free Selling by Julia Kline
Relevant advice and tips:
7 Reasons Why Your Sales Skills Suck
5 Simple Ways An Entrepreneur Can Attract Customers To Their Business
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>A summary of things you should know about The Dream Cafe according to Geoff Crook: Introduction In this episode Geoff Crook reveals all his insights on his book, The DreamRead More
The post A Preview of The Dream Cafe with Geoff Crook appeared first on The Entrepreneurs Library.
]]>In this episode Geoff Crook reveals all his insights on his book, The Dream Cafe, where he provides a guide for harnessing creativity and developing a brand designed to disrupt any market.
In his book Crook and co-author Duncan Bruce developed a fresh, innovative approach that is used by major businesses and is designed to product radical innovation that leads to unpredictable outcomes. The goal of the book is to show you how to transform any big business idea into a market disruptor, develop a competitive advantage by taking risks, and effectively implement massive innovation.
This book is perfect for entrepreneurs who possess a very creative mindset and need a practical guide for turning fresh ideas into highly profitable business ventures that will redefine any market.
The Dream Cafe identifies a crucial president called the avant-garde. Those people who met together in cafes or other venues and people who came from all kinds of disciplines but had in common the passion for challenging convention and changing the world. It was those people that invented the future. And so basically The Dream Cafe takes the position that in the world of uncertainty it really helps if you could look back to a president of people who learned how to do it well and managed to do it systematically across 150 years.
This book is written to allow people to step in and step out of.
Trust your instinct, believe in the potential of serendipity, and recognize that chaos creates opportunity.
If you take the argument that chaos is an opportunity rather than a threat then essentially what you need to come to terms with are some of the qualities which are inherent in the way in which the avant-garde think about the world. Moving in to the notion that dreaming is important and anytime you look at any discipline that created some kind of major disruptive innovation in the world it’s a mystery that kind of fuels you. From there you can grab hold of that stuff and shape it into something that allows you to invent the future. The notion of experimentation has to be a permanent state of being for any competitive business and the book suggest that experimentation is absolute embracing the right to fail. It understands that failure should be part of the innovation process. Other important areas are the idea of habitat and the multisensory space. Multisensory space is the idea that we are only at this threshold of realizing and capitalizing on how extraordinary we are as humans. I suggest that you shouldn’t even think about trying to disrupt this world until you can disrupt yourself.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 06:59
“I force myself to contradict myself in order to avoid conforming to my own taste.” – Marcel Duchamp
I am passionate about creativity and absolutely committed to the idea that disruption allows you to create better futures. I worked at Central Saint Martin’s college as a director of imagination and application and created a master’s program called Applied Imagination which broke just about every rule in education. I’ve done a lot of freelancing in the branding/marketing area and that’s where I got to meet Duncan who I then collaborated with on creating The Dream Cafe.
Frustration was the primary inspiration. It was frustration that the majority of businesses was confronting the context of market unpredictability by investing in trained insight rather than innovation and was simply failing to notice the difference.
Experience and Nature by John Dewey
Buy The Dream Cafe by Geoff Crook on Amazon today
Visit TheDreamCafe.eu.com to learn more about the book
Follow Geoff Crook on LinkedIn
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
The Innovator’s Method by Nathan Furr
The Business Idea Factory by Andrii Sedniev
Disruption by Design by Paul Paetz
Relevant advice and tips:
5 Steps To Promote Innovation At The Workplace
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of The Dream Cafe with Geoff Crook appeared first on The Entrepreneurs Library.
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