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	<title>The Entrepreneurs Library &#187; ken blanchard</title>
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		<title>A Preview of Refire! Don&#8217;t Retire with Ken Blanchard</title>
		<link>http://www.theelpodcast.com/tel-181-refire-dont-retire-with-ken-blanchard/</link>
		<comments>http://www.theelpodcast.com/tel-181-refire-dont-retire-with-ken-blanchard/#comments</comments>
		<pubDate>Fri, 20 Mar 2015 13:08:56 +0000</pubDate>
		<dc:creator><![CDATA[Wade Danielson]]></dc:creator>
				<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[approaching retirement]]></category>
		<category><![CDATA[become more passionate]]></category>
		<category><![CDATA[better your relationship]]></category>
		<category><![CDATA[improve your thinking]]></category>
		<category><![CDATA[ken blanchard]]></category>
		<category><![CDATA[morton shaevitz]]></category>
		<category><![CDATA[refire don't retire]]></category>
		<category><![CDATA[the energy bus]]></category>
		<category><![CDATA[the greatness zone]]></category>
		<category><![CDATA[the ken blanchard companies]]></category>
		<category><![CDATA[the young presidents organization]]></category>
		<category><![CDATA[you can retire sooner than you think]]></category>

		<guid isPermaLink="false">http://www.theelpodcast.com/?p=2070</guid>
		<description><![CDATA[<img src="http://www.theelpodcast.com/wp-content/uploads/2015/03/TEL-181-Refire-Dont-Retire-by-Ken-Blanchard-300x190.jpg" class="attachment-medium wp-post-image" alt="Refire Don&#039;t Retire" style="display: block; margin-bottom: 5px; clear:both;" /><p>A summary of things you should know about Refire! Don&#8217;t Retire according to Ken Blanchard: Introduction In this episode Ken Blanchard takes an in-depth look into his and Morton Shaevitz<a href="http://www.theelpodcast.com/tel-181-refire-dont-retire-with-ken-blanchard/" class="more-link">Read More</a></p>
<p>The post <a rel="nofollow" href="http://www.theelpodcast.com/tel-181-refire-dont-retire-with-ken-blanchard/">A Preview of Refire! Don&#8217;t Retire with Ken Blanchard</a> appeared first on <a rel="nofollow" href="http://www.theelpodcast.com">The Entrepreneurs Library</a>.</p>
]]></description>
				<content:encoded><![CDATA[<img src="http://www.theelpodcast.com/wp-content/uploads/2015/03/TEL-181-Refire-Dont-Retire-by-Ken-Blanchard-300x190.jpg" class="attachment-medium wp-post-image" alt="Refire Don&#039;t Retire" style="display: block; margin-bottom: 5px; clear:both;" /><div class="soundcloudIsGold " id="soundcloud-196177535"><iframe width="100%" height="166px" scrolling="no" frameborder="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F196177535&amp;auto_play=false&amp;show_artwork=false&amp;color=ff7700"></iframe></div>
<h1>A summary of things you should know about <em>Refire! Don&#8217;t Retire</em> according to Ken Blanchard:</h1>
<h4>Introduction</h4>
<p>In this episode Ken Blanchard takes an in-depth look into his and Morton Shaevitz book, <em>Refire! Don&#8217;t Retire</em>, where they share a story of what it takes to make our elder years more meaningful.</p>
<p>In their book Blanchard and Shaevitz reveal years of research and experience through an exciting, humorous, and practical story of how an elder couple was able to get the best out of their lives. The goal of the book is to teach you unique ways to better your relationship, improve your thinking, rejuvenate your health, become more passionate, and seize new opportunities worth living for.</p>
<p>This book is perfect for seasoned entrepreneurs who are approaching retirement and are looking for a way to keep up their energy levels in order to make their life more enjoyable.</p>
<h4>The Book’s Unique Quality (12:14)</h4>
<p>Number one it’s short and easy to read, number two it’s a story, and three I give the reader a lot of chances to reflect on it all.</p>
<h4>The Best Way To Engage (9:54)</h4>
<p>Since all my books are short I recommend you read it all the way through because it will only take about an hour to read.</p>
<h4>The Reader’s Takeaway (9:02)</h4>
<p>The big thing I would want the reader to understand is the importance of growing and learning. I believe that growing and learning is like oxygen to a deep sea diver and without it you’re in trouble. No matter your age you should always keep going and add zest to your life.</p>
<h4>A Deep Dive Into The Book (4:05)</h4>
<p>I write parables and it’s about a couple that goes back to their 45th high school reunion and they are a little disappointed that so many of their classmates look at aging as a sentence rather than an opportunity. And there is an old teacher of theirs who ended up going and getting a doctors degree who invites them both to come see him. After going to see him they discover that there are four areas that we ought to all look at. The first area of refiring is emotional relationship wise and we ask the question are you doing the same thing with the same people in the same way? And have you met any new people? What are you doing to get out of your comfort zone? </p>
<p>The second area is figuring out what you are doing to refire intellectually. </p>
<p>The third area is your physical self which is very important. </p>
<p>Finally we talk about what you want to do to refire spiritually and who you really want to be in the world. </p>
<p>Refire is about getting zest in your life on an ongoing basis and making your life exciting no matter what your age is.</p>
<p><strong>NOTE: That was just a summary. To get the full deep dive, play the audio clip at 04:05</strong></p>
<h4>Notable Quotes From The Book (10:56)</h4>
<p>“Refire! Don’t Retire. Make the rest of your life the best of your life.” &#8211; Ken Blanchard</p>
<h4>The Credibility/Inspiration Of The Author (1:10)</h4>
<p>I was a college professor who came out to San Diego for a one year sabbatical leave when I ran into the group called The Young Presidents Organization after doing sessions for them they adopted me in and encouraged me to start my own company now known as The Ken Blanchard Companies. We are in the leadership development business and our hope and dream is that someday everyone everywhere will be influenced by somebody who is making a difference in the world.</p>
<p>When I turned 65 I was on the fall with Zig Ziglar who invited my wife and I to the 59th anniversary of his 21st birthday. When I asked him if he was going to retire his response was ‘I’m refiring, not retiring’ and I thought wow what a great concept.</p>
<h4>Other Books Recommended By The Author (13:09)</h4>
<p><a href="http://www.amazon.com/gp/product/0743234804/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0743234804&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=EAK5CSHIAAEXIAWB" target="_blank"><em>The Power of Positive Thinking</em></a> by Dr. Norman Peale<br />
<a href="http://www.amazon.com/gp/product/0688070620/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0688070620&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=QR3GPA5D237W5NUX" target="_blank"><em>The Power of Ethical Management</em></a> by Norman Peale and Ken Blanchard</p>
<h4>More Information About This Book and The Author</h4>
<p>Buy <a href="http://www.amazon.com/gp/product/1626563330/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1626563330&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=4PJCU26ZSSFFTRTV " target="_blank"><em>Refire! Don&#8217;t Retire</em></a> by Ken Blanchard and Morton Shaevitz on Amazon today<br />
Visit <a href="http://KenBlanchard.com" target="_blank">KenBlanchard.com</a> to learn more about Ken and his company<br />
Follow Ken Blanchard on <a href="http://www.facebook.com/KenBlanchardFanPage" title="Ken Blanchard on Facebook" target="_blank">Facebook</a> and <a href="https://twitter.com/LeaderChat" title="Ken Blanchard on Twitter" target="_blank">Twitter</a></p>
<h4> More Information About This Episode</h4>
<p>Download the full transcript here (coming soon)<br />
Listen on <a href="https://itunes.apple.com/us/podcast/the-entrepreneurs-library/id899607618" title="The Entrepreneurs Library on iTunes" target="_blank">iTunes</a>, <a href="http://app.stitcher.com/browse/feed/53605/episodes" title="The Entrepreneurs Library on Stitcher" target="_blank">Stitcher </a>, and <a href="https://soundcloud.com/the-entrepreneurs-library" title="The EL Podcast on SoundCloud" target="_blank">SoundCloud</a></p>
<p><strong>Related books:</strong></p>
<p><a href="http://www.theelpodcast.com/tel-069-greatness-zone-jay-forte/" target="_blank"><em>The Greatness Zone</em></a> by Jay Forte<br />
<a href="http://www.theelpodcast.com/tel-138-the-energy-bus-with-jon-gordon/" target="_blank"><em>The Energy Bus</em></a> by Jon Gordon<br />
<a href="http://www.theelpodcast.com/tel-095-you-can-retire-sooner-than-you-think-wes-moss/" target="_blank"><em>You Can Retire Sooner Than You Think</em></a> by Wes Moss</p>
<p><strong>Relevant advice and tips:</strong></p>
<p><a href="http://www.theelpodcast.com/8-resolutions-improving-health-happiness/" target="_blank">8 Resolutions For Improving Your Health And Happiness</a></p>
<p>What did you like and not like about this episode? Fill out this <a href="https://www.surveymonkey.com/r/TKY79JP" target="_blank">one minute survey here</a>.</p>
<h2>What do you think about Ken Blanchard’s book, <em>Refire! Don&#8217;t Retire</em>? Share your review in the comments below:</h2>
<p>The post <a rel="nofollow" href="http://www.theelpodcast.com/tel-181-refire-dont-retire-with-ken-blanchard/">A Preview of Refire! Don&#8217;t Retire with Ken Blanchard</a> appeared first on <a rel="nofollow" href="http://www.theelpodcast.com">The Entrepreneurs Library</a>.</p>
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		<title>Latest Books for Entrepreneurs in February 2015</title>
		<link>http://www.theelpodcast.com/latest-books-entrepreneurs-february-2015/</link>
		<comments>http://www.theelpodcast.com/latest-books-entrepreneurs-february-2015/#comments</comments>
		<pubDate>Mon, 02 Feb 2015 19:48:32 +0000</pubDate>
		<dc:creator><![CDATA[Wade Danielson]]></dc:creator>
				<category><![CDATA[Books of the Month]]></category>
		<category><![CDATA[four seconds]]></category>
		<category><![CDATA[get what's yours]]></category>
		<category><![CDATA[jason kelly]]></category>
		<category><![CDATA[ken blanchard]]></category>
		<category><![CDATA[larry kotlikoff]]></category>
		<category><![CDATA[latest books for entrepreneurs]]></category>
		<category><![CDATA[peter bregman]]></category>
		<category><![CDATA[refire don't retire]]></category>
		<category><![CDATA[ron lieber]]></category>
		<category><![CDATA[the 3% signal]]></category>
		<category><![CDATA[the opposite of spoiled]]></category>

		<guid isPermaLink="false">http://www.theelpodcast.com/?p=1592</guid>
		<description><![CDATA[<img src="http://www.theelpodcast.com/wp-content/uploads/2015/02/Latest-Books-For-Entrepreneurs-in-February-2015-300x113.jpg" class="attachment-medium wp-post-image" alt="Latest Books For Entrepreneurs" style="display: block; margin-bottom: 5px; clear:both;" /><p>A Quick Look at 5 of the Latest Books for Entrepreneurs The Entrepreneurs Library presents some of the latest books for entrepreneurs in February 2015. These books are brand new<a href="http://www.theelpodcast.com/latest-books-entrepreneurs-february-2015/" class="more-link">Read More</a></p>
<p>The post <a rel="nofollow" href="http://www.theelpodcast.com/latest-books-entrepreneurs-february-2015/">Latest Books for Entrepreneurs in February 2015</a> appeared first on <a rel="nofollow" href="http://www.theelpodcast.com">The Entrepreneurs Library</a>.</p>
]]></description>
				<content:encoded><![CDATA[<img src="http://www.theelpodcast.com/wp-content/uploads/2015/02/Latest-Books-For-Entrepreneurs-in-February-2015-300x113.jpg" class="attachment-medium wp-post-image" alt="Latest Books For Entrepreneurs" style="display: block; margin-bottom: 5px; clear:both;" /><h1>A Quick Look at 5 of the Latest Books for Entrepreneurs</h1>
<p>The Entrepreneurs Library presents some of the latest books for entrepreneurs in February 2015. These books are brand new to the market and the authors are in line to give a thorough deep dive of their books. Stay tuned this month for the release of the interviews with these great books and their authors.</p>
<h4><a href="http://ronlieber.com/books/the-opposite-of-spoiled/" target="_blank"><em>The Opposite of Spoiled</em></a> by Ron Lieber</h4>
<p><em>The Opposite of Spoiled</em> is both a practical guidebook and a values-based philosophy. The foundation of the book is a detailed blueprint for the best ways to handle the basics: the tooth fairy, allowance, chores, charity, saving, birthdays, holidays, cell phones, checking accounts, clothing, cars, part-time jobs, and college tuition.</p>
<p>But <em>The Opposite of Spoiled</em> is also a promise to our kids that we will make them better with money than we are. It is for all of the parents who know that honest conversations about money with their curious children can help them become more patient and prudent, but who don’t know how and when to start.</p>
<p>“Finally, an honest, modern, comprehensive and nuanced book about kids and money. Parents report that conversations about money fill them with so much dread and confusion that they change the subject rather than dive in. <em>The Opposite of Spoiled</em> comes to the rescue.” &#8211; <strong>Wendy Mogel, author of <em>The Blessing of a Skinned Knee</strong><br />
</em><br />
“<em>The Opposite of Spoiled</em> is a thoughtful, and often inspiring, book that also delivers dozens of smart, practical tips for turning conversations about money into lessons about living. If you’ve got kids, want kids &#8212; or heck, have been a kid &#8212; read this book.” &#8211; <strong>Daniel H. Pink, author of <em>Drive and To Sell is Human</em></strong></p>
<p><strong>Learn more about <a href="http://ronlieber.com/about-ron/" target="_blank">Ron Lieber</a> | Buy <a href="http://www.amazon.com/gp/product/0062247018/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0062247018&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=EWNBSCWVE4PHMWC5" target="_blank"><em>The Opposite of Spoiled</em></a> on Amazon</strong></p>
<h4><a href="http://jasonkelly.com/books/" target="_blank"><em>The 3% Signal</em></a> by Jason Kelly</h4>
<p>Relayed in the same easy-to-understand language that has made The Neatest Little Guide to Stock Market Investing such a staple in the investing community, <em>The 3% Signal</em> is sure to become your most trusted guide to investing success. Simple and effective, Kelly&#8217;s plan can be applied to any type of account, including 401(k)s &#8212; and requires only fifteen minutes of strategizing per quarter.</p>
<p>The plan&#8217;s simple technique cuts through the folly of human emotion by reacting intelligently to price changes and automatically buying low and selling high.</p>
<p>&#8220;We often hear, and have come to believe, that models beat experts. Kelly offers the individual investor a simple, mechanical model that instills discipline, removes a lot of self-sabotaging emotion, and has a good track record. Will it continue to outperform? Actually, it just might.&#8221; &#8212; <strong>Brenda Jubin, &#8220;Reading The Markets&#8221; book review at Investing.com and ValueWalk</strong></p>
<p><strong>Learn more about <a href="http://jasonkelly.com/about/" target="_blank">Jason Kelly</a> | Buy <a href="http://www.amazon.com/gp/product/0142180955/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0142180955&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=UXWAGYD45BPLKPUE" target="_blank"><em>The 3% Signal</em></a> on Amazon</strong></p>
<h4><a href="http://www.getwhatsyours.org/" target="_blank"><em>Get What’s Yours</em></a> by Larry Kotlikoff, Phillip Moeller, and Paul Solman</h4>
<p>You could try reading all 2,728 rules of the Social Security system (and the thousands of explanations of these rules), but Kotlikoff, Moeller, and Solman explain Social Security benefits in an easy to understand and user-friendly style. Many personal finance books briefly address Social Security, but none offers the thorough, authoritative, yet conversational analysis found here.</p>
<p><em>Get What’s Yours</em> covers the most frequent benefit scenarios faced by married retired couples, by divorced retirees, by widows and widowers, among others. It explains what to do if you’re a retired parent of dependent children, disabled, or an eligible beneficiary who continues to work, and how to plan wisely before retirement. It addresses the tax consequences of your choices, as well as the financial implications for other investments.</p>
<p>“Choosing when to take Social Security is one of the biggest decisions of your life. By doing it right, you can add hundreds of thousands of dollars to your lifetime income and leave more money for your spouse as well. This great book tells you how . . . and it’s funny, too!” &#8212; J<strong>ane Bryant Quinn, author of <em>Making the Most of your Money NOW</em></strong></p>
<p><strong>Learn more about <a href="http://www.getwhatsyours.org/author-bios" target="_blank">Larry Kotlikoff</a> | Buy <a href="http://www.amazon.com/gp/product/1476772290/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1476772290&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=UXVMNWUBYCL63M3W" target="_blank"><em>Get What’s Yours</em></a> on Amazon</strong></p>
<h4><a href="http://refirebook.com/" target="_blank"><em>Refire! Don’t Retire</em></a> by Ken Blanchard and Morton Shaevitz</h4>
<p>In the trademark Ken Blanchard style, the authors tell the compelling story of Larry and Janice Sparks, who discover how to see each day as an opportunity to enhance their relationships, stimulate their minds, revitalize their bodies, and grow spiritually. As they learn to be open to new experiences, Larry and Janice rekindle passion in every area of their lives.</p>
<p>Ken Blanchard and Morton Shaevitz point out that some people see their later years as a time to endure rather than as an exciting opportunity. Readers will find humor, practical information, and profound wisdom in <em>Refire! Don&#8217;t Retire</em>. Best of all, they will be inspired to make all the years ahead truly worth living.</p>
<p>“Once in a while a book comes along that should be featured on every talk show. <em>Refire! Don&#8217;t Retire</em> is just such a book. Read it and you will experience aging in a whole new way. A must-read for anyone who plans on getting old.” — <strong>Richard Leider, bestselling author or coauthor of <em>The Power of Purpose, Repacking Your Bags, and Life Reimagined</em></strong></p>
<p>“If you answer only one-third of the questions at the end of each major section, this book will be worth its weight in gold! It is not only for those considering retirement but also for anyone interested in the pursuit of love, learning, and longevity.” — <strong>Beverly Kaye, founder of Career Systems International and coauthor of <em>Love &#8216;Em or Lose &#8216;Em; Love It, Don&#8217;t Leave It; and Help Them Grow or Watch Them Go</em></strong></p>
<p><strong>Learn more about <a href="http://refirebook.com/#author_nav" target="_blank">Ken Blanchard</a> and <a href="http://refirebook.com/#second_author_nav" target="_blank">Morton Shaevitz</a> | Buy <a href="http://www.amazon.com/gp/product/1626563330/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1626563330&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=ID6PCWCFBPA3ZD4X" target="_blank"><em>Refire! Don’t Retire</em></a> on Amazon</strong></p>
<h4><a href="http://peterbregman.com/four-seconds/" target="_blank"><em>Four Seconds</em></a> by Peter Bregman</h4>
<p>Peter Bregman, author of the Wall Street Journal bestseller <em>18 Minutes</em>, offers strategies to replace energy-wasting, counter-productive habits that commonly derail us with truly effective ones.</p>
<p>In <em>Four Seconds</em>, Peter Bregman shows us how to replace negative patterns with energy boosting and productive behaviors. To thrive in our fast-paced world all it takes is to pause for as few as four seconds—the length of a deep breath—allowing us to make intentional and tactical choices that lead to better outcomes. <em>Four Seconds</em> reveals:</p>
<li>    Why listening—not arguing—is the best strategy for changing someone’s mind</li>
<li>    Why setting goals can actually harm performance</li>
<li>    How to use strategic disengagement to recover focus and willpower</li>
<li>    How taking responsibility for someone else’s failure can actually help your team</li>
<p>“Peter Bregman is back, this time with an even faster way to find your focus and get back on track when life throws you off. His honesty and empathy for his own failings make Four Seconds a refreshing read.” &#8211; <strong>Daniel H. Pink, author of <em>To Sell Is Human and Drive</em></strong></p>
<p>“This book is priceless, a book that could change your career, your marriage, your life. I hope you get a chance to read it.” &#8211; <strong>Seth Godin, author of <em>The Icarus Deception</em><br />
</strong><br />
<strong>Learn more about <a href="http://peterbregman.com/bio/" target="_blank">Peter Bregman</a> | Buy <a href="http://www.amazon.com/gp/product/0062372416/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0062372416&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=VQNMCE6IWWJH2HXN" target="_blank"><em>Four Seconds</em></a> on Amazon</strong></p>
<h2>What are some other latest books for entrepreneurs you plan on reading this month? Share with everyone in the comments below:</h2>
<p>The post <a rel="nofollow" href="http://www.theelpodcast.com/latest-books-entrepreneurs-february-2015/">Latest Books for Entrepreneurs in February 2015</a> appeared first on <a rel="nofollow" href="http://www.theelpodcast.com">The Entrepreneurs Library</a>.</p>
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		<title>A Preview of Advisor Selling with Mark Hunter</title>
		<link>http://www.theelpodcast.com/tel-067-advisor-selling-mark-hunter/</link>
		<comments>http://www.theelpodcast.com/tel-067-advisor-selling-mark-hunter/#comments</comments>
		<pubDate>Mon, 13 Oct 2014 14:11:01 +0000</pubDate>
		<dc:creator><![CDATA[Wade Danielson]]></dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[advisor selling]]></category>
		<category><![CDATA[business to business]]></category>
		<category><![CDATA[high profit selling]]></category>
		<category><![CDATA[how to get the sale]]></category>
		<category><![CDATA[ken blanchard]]></category>
		<category><![CDATA[mark hunter]]></category>
		<category><![CDATA[spencer johnson]]></category>
		<category><![CDATA[the one minute manager]]></category>
		<category><![CDATA[the sales hunter]]></category>
		<category><![CDATA[the selling process]]></category>
		<category><![CDATA[who the prospects are]]></category>

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		<description><![CDATA[<img src="http://www.theelpodcast.com/wp-content/uploads/2014/10/TEL-067-Advisor-Selling-by-Mark-Hunter-300x189.jpg" class="attachment-medium wp-post-image" alt="Advisor Selling" style="display: block; margin-bottom: 5px; clear:both;" /><p>A summary of things you should know about Advisor Selling according to Mark Hunter: Introduction In this episode, Mark Hunter shares his and Matthew Hudson’s book, Advisor Selling, where he<a href="http://www.theelpodcast.com/tel-067-advisor-selling-mark-hunter/" class="more-link">Read More</a></p>
<p>The post <a rel="nofollow" href="http://www.theelpodcast.com/tel-067-advisor-selling-mark-hunter/">A Preview of Advisor Selling with Mark Hunter</a> appeared first on <a rel="nofollow" href="http://www.theelpodcast.com">The Entrepreneurs Library</a>.</p>
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<h1>A summary of things you should know about <em>Advisor Selling</em> according to Mark Hunter:</h1>
<h4>Introduction</h4>
<p>In this episode, Mark Hunter shares his and Matthew Hudson’s book, <em>Advisor Selling</em>, where he reveals the secrets for becoming a trusted advisor to potential sales clients.</p>
<p>In their book, Hunter and Hudson give you the individual phases to becoming better at sales by understanding who the prospects are, how to qualify them, and how to engage them. The goal of the book is to provide you with a guide to have higher margins, increase referrals, and get higher customer satisfaction.</p>
<p>This book is perfect for B2B entrepreneurs who utilize an outdated sales approach and have a hard time understanding a customer’s point of entry. </p>
<h4>The Book’s Unique Quality (2:07)</h4>
<p>It’s written from B to B for B to B people. This book is really driven business to business.</p>
<h4>The Best Way To Engage (3:25)</h4>
<p>You need to read it all the way through because we break up the selling process by individual phases.</p>
<h4>The Reader’s Takeaway </h4>
<p>To know what your customer’s point of entry is.</p>
<h4>A Deep Dive Into The Book (3:32)</h4>
<p>We broke the book down into nine chapters and devoted each chapter to a very distinct portion of the sales process. </p>
<p>Chapter one is titled The Approach – What is the approach that I should be using and selling? </p>
<p>Chapter two gets into the planning phase. We spend a fair amount of time on this chapter. Too many sells people don’t have the results that they want to have because they haven’t planned. </p>
<p>Chapter three covers the prospect phase. We dig deep and find out who the prospects are and how to qualify them.<br />
We move from the prospect phase into the prepare phase. The prepare phase we figure out the POE (Point of entry). </p>
<p>Chapter five is the present phase. How do we present in this phase that allows me to build out this POE? </p>
<p>Chapter six is all about the play phase. The play phase is the dialog, how to get the customer to engage. </p>
<p>Chapter seven is the ask phase, how to get the sell and move that through. </p>
<p>Chapter eight is the answer phase. This is about how to answer questions that will set you up for the next sale.</p>
<p>Chapter nine is the advise phase. This is where advisor selling really comes into play because you have to earn the right to be seen as the advisor.</p>
<p><strong>NOTE: That was just a summary. To get the full deep dive, play the audio clip at 03:32</strong></p>
<h4>Notable Quotes From The Book </h4>
<p>“The only good sale is the one that leads to the next sale.” – Mark Hunter</p>
<h4>The Credibility/Inspiration Of The Author (0:37)</h4>
<p>I help companies and sales people find a way to avoid the discount which is how to sell at full price without discounting. So I help you find better customers that close at full price.</p>
<p>The co-author and I have been longtime friends and about eight years ago we worked together on a project with a fortune 200 company. One of the things that were involved was going out and working with every single sales person in the company. About a year ago we realized that we have collectively done over 1,000 ride-alongs with sales people and knew we needed to capture that into a book.</p>
<h4>Other Books Recommended By The Author </h4>
<p><a href="http://www.amazon.com/gp/product/0688014291/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0688014291&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=PR5WL2BSTAFNYLCF" target="_blank"><em>One Minute Manager</em></a> by Spencer Johnson and Ken Blanchard</p>
<h4>More Information About This Book and The Author</h4>
<p>Buy <a href="http://www.amazon.com/gp/product/1934683884/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1934683884&#038;linkCode=as2&#038;tag=guardnetwosol-20&#038;linkId=GXDRA7P7E74A7WDZ " target="_blank"><em>Advisor Selling</em></a> by Mark Hunter on Amazon today</p>
<p>Visit <a href="http://www.TheSalesHunter.com" target="_blank">TheSalesHunter.com</a> to learn more about Mark, his books, and other exclusive content</p>
<p>Follow Mark Hunter on <a href="https://twitter.com/TheSalesHunter" title="Mark Hunter on Twitter" target="_blank">Twitter</a> and <a href="https://www.facebook.com/TheSalesHunter" title="Mark Hunter on Facebook" target="_blank">Facebook</a></p>
<h4> More Information About This Episode</h4>
<p>Download the full transcript here (coming soon)</p>
<p>Listen on <a href="https://itunes.apple.com/us/podcast/the-entrepreneurs-library/id899607618" title="The Entrepreneurs Library on iTunes" target="_blank">iTunes</a>, <a href="http://app.stitcher.com/browse/feed/53605/episodes" title="The Entrepreneurs Library on Stitcher" target="_blank">Stitcher </a>, and <a href="https://soundcloud.com/the-entrepreneurs-library" title="The EL Podcast on SoundCloud" target="_blank">SoundCloud</a></p>
<p><strong>Related books:</strong><br />
<a href="http://www.theelpodcast.com/tel-131-the-trusted-advisor-with-robert-galford/" target="_blank"><em>The Trusted Advisor</em></a> by Robert Galford<br />
<a href="http://www.theelpodcast.com/tel-102-conquering-the-seven-summits-of-sales-susan-ershler/" target="_blank"><em>Conquering The Seven Summits of Sales</em></a> by Susan Ershler<br />
<a href="http://www.theelpodcast.com/tel-096-hyper-sales-growth-jack-daly/" target="_blank"><em>Hyper Sales Growth</em></a> by Jack Daly</p>
<p><strong>Relevant advice and tips:</strong><br />
<a href="http://www.theelpodcast.com/7-reasons-why-your-sales-skills-suck/" target="_blank">7 Reasons Why Your Sales Skills Suck</a></p>
<p>What did you like and not like about this episode? Fill out this <a href="https://www.surveymonkey.com/r/TKY79JP" target="_blank">one minute survey here</a>.</p>
<h2>What do you think about Mark Hunter’s book, <em>Advisor Selling</em>? Share your review in the comments below:</h2>
<p>The post <a rel="nofollow" href="http://www.theelpodcast.com/tel-067-advisor-selling-mark-hunter/">A Preview of Advisor Selling with Mark Hunter</a> appeared first on <a rel="nofollow" href="http://www.theelpodcast.com">The Entrepreneurs Library</a>.</p>
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