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A Preview of Crossing The Chasm with Geoffrey Moore

A summary of things you should know about Crossing the Chasm according to Geoffrey Moore: Introduction In this episode Geoffrey Moore shares all his insights on his bestselling book, CrossingRead More

Category: Marketing Tags: crossing the chasm, geoffrey moore, hooked, new marketing strategies, nir eyal, pocket man, regis mckenna, selling disruptive products, selling high-tech products, technology adoption life cycle, technology adoption models, the innovator's method

A Preview of A World Gone Social with Ted Coine and Mark Babbitt

A summary of things you should know about A World Gone Social according to Ted Coine and Mark Babbitt: Introduction In this episode Ted Coine and Mark Babbitt share theirRead More

Category: Marketing Tags: a world gone social, connect and listen, crossing the chasm, give and take, good to great, how marketing is done, how to be a better entrepreneur, mark babbitt, social media marketing, switch and shift, ted coine, youtern

A Preview of Crossing The Chasm with Geoffrey Moore

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