For an entrepreneur, launching a startup begins with the creation of something from nothing. This creation should take into account what an individual is passionate about and this can beRead More
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]]>For an entrepreneur, launching a startup begins with the creation of something from nothing. This creation should take into account what an individual is passionate about and this can be done by listing the items and prioritizing them to help an individual remain focused on their idea.
When launching a startup, an entrepreneur must make sure that he or she stands out from the crowd especially because of the large number of new businesses that are launched every year. This is the reason that a successful launch is necessary to help an individual have a strong social proof, build a user base rapidly and improve the chances of long-term growth.
The following are five popular ways entrepreneurs can launch a startup:
The target market chosen should be an industry that is growing fast, big and profitable. The selected market can then be won by differentiation where a business gives customers more of what they want and this boosts their willingness to pay or a business that serves as a low-cost producer and charges the lowest price in the industry. When customers buy the products, the entrepreneur should monitor the changing customer needs as well as new technologies and figure out other additional products to build as well as fresh markets to conquer.
The competition should be studied through the performance of the strengths, weaknesses, opportunities and threats analysis. A list of businesses that offer services and products similar to the one being launched should be done, a review of the marketing materials which includes brochures and ads should also be done.
The marketing tactics and strategy should also be chosen. This involves the sales as well as the marketing channels that can be used which include online, catalog or using dealers. Multichannel marketers usually achieve great success because customers like it when they can shop when and however they like.
Knowing the product’s life cycle is important because the campaign used during the introduction as well as education phase of the service or product needs to be updated as the service or product matures. An entrepreneur should monitor the marketing results carefully so as to notice any diminishing returns that indicate when to revise the service or product, alter the media message or phase out the particular offering.
This is important so that people can start signing up to receiving emails from an email list. This should be done before the official launch. Email is important because it can get people engaged as well as convert them into customers. For the email list to work an entrepreneur must get their contact list together, this can be done by downloading contacts from those on the email or from people spoken to. This data can be put in a customer relationship management system. Emailing people directly with the launch announcement is more effective than posting it on social media.
Having a large list of motivated and qualified email subscribers is important if the business is to grow. This list can be built by using list building strategies as follows:
> The list can be built with article marketing where the content is taken from the entrepreneur’s blog or website and is then submitted to article directories.
> Videos can be used to build the list because videos help to authentically connect with the people who visit the entrepreneur’s site and allows engagement in a compelling manner. Videos also allow an individual to interact with prospects better.
> Pay-Per-Click advertising can be used in list building and is one technique that can attract many ideal as well as highly qualified leads consistently.
This list dictates the number of clients and customers that sign on and this affects the income of the business.
For an individual to optimize their website, it is important that they give the right kind of information that will grab people’s attention as well as leave an element of mystery that will generate curiosity. The content on the website should be useful, link-worthy and entertaining as this increases the chance of the start-up being discovered. Assess the type of content the competition is creating and use gaps in the content as an opportunity to deliver something the competitors have missed or are lazy to perfect. Keywords should be worked into the posts and the blog optimized for the search engines.
Having a page that is a basic “Coming Soon” page, can be used to entice people to sign up. Offering a special bonus can be an effective way to get early subscribers. Make social sharing an important part of your website and lead generation plan as well.
The sign-ups should be monitored on a daily basis and this should be set up in a way that an email is received every time someone signs up. This can be used to send the person a follow-up thank-you note.
Attracting clients consistently requires that the entrepreneur’s marketing message be clear and stand out. When this message is clear, the marketing plan will be so much easier as well as less costly. To communicate regularly it is important to engage the audience immediately. This can be done by sending out emails regularly, as well as offering people something that will be useful to them with each message. This is one way to keep them signed up, and respond positively to the launch. Have email programs that will allow the set up of “autoresponder” sequences that enable the automatic sending to people a particular set of messages once they sign up.
The emails can offer sneak peeks concerning the progress of the business, industry news, fun quips and also how-to.
To launch a startup successfully, align it with relevant companies that have significant reach. With that being said, it is very important that an entrepreneur looks for opportunities in brands that will complement their product offering and provide unique value for the customers. Build relationships with people regarded as influential in the industry. This will open the business to powerful resources, endorsements as well as introductions to other key influencers in the industry.
The Startup Survival System by Kurt Won
New Business Next Steps by Ann Hawkins
Become Your Own Boss in 12 Months by Melinda Emerson
Startupland by Mikkel Svane
100 Days of Growth by Sujan Patel
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]]>A summary of things you should know about New Business Next Steps according to Ann Hawkins: Introduction In this episode Ann Hawkins reveals all her insight on her book, NewRead More
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]]>In this episode Ann Hawkins reveals all her insight on her book, New Business Next Steps, where she helps make sure any newborn startup becomes a successful business.
In her book Hawkins, and co-author Ed Goodman, give you an all-in-one guide that contains very easy-to-follow strategies, exercises, action plans, and templates to improve your business. The goal of the book is to teach you effective strategies that will improve your marketing efforts, increase your sales, keep your finances in check, implement the right technology, and create quality service.
This book is perfect for aspiring entrepreneurs who have recently created a small startup company and are looking for new, effective ways to grow their business from A to Z.
The thing that makes it different is that most businesses tell success stories and a lot of small businesses find it hard to relate to those people. So what we have done is we’ve taken case studies of businesses that are beyond five years old and newer businesses find them very inspirational because they are all kind of going through the same things. The other thing is that at the end of each chapter we’ve got a section called Next Steps and this is a really practical way of creating an action plan that the reader can write for their own situation. So they make their own action plan and then we’ve got a website and a Facebook group where they can come and get real practical ongoing advice from other business owners.
It’s a jump in, jump out book. There are 10 chapters all on different aspects of growing a business and so the reader can jump to whichever chapter fits them best.
I think it’s that running a business is really about doing the right things at the right time and some of those things are boring. If you act on some of the stuff that we know works they are much more likely to make a success of their business.
The chapters are Managing the Business, then Managing Growth, Managing Your Finances, Managing Social Media, Managing Technology, Managing Marketing, Managing Sales, Managing Customers, Managing People, and finally Managing Your Exit. In each of those chapters there are some absolute gems and simple practical things that the reader can do to really grow their business. What we’ve discovered through working with many small businesses over the years is that with just a little bit of help here and there most business people can make a success of their business. But the thing that happens is that they go into a business to do something that they love and then they discover all this other stuff that nobody has ever talked to them about. All of this really practical stuff is in the book and it’s broken down into easy to digest chapters because everybody who owns their own business is short on time. The other thing that we are aware of is that people get emotionally attached to their businesses, when they start a business to do something they love they very often lose track of the fact that some of those things are not the best things to make money at. We help them to look at what’s the most profitable activity in their business and sometimes that means that you have to let stuff go that is not quite going to make it for you. And just by making a few changes can make such a difference.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 04:47
“As the business owner, if you do not delegate everything you can, you are not doing your own job which is building the company. As well as building the company you have to develop people and set the direction and these things should really take up all the time you’ve got as a business owner. If you are doing something that someone else can do you are wasting your company’s most expensive resource which is the time and energy of the business owner.” – Unknown
I am a business coach and a mentor, I work with the government backed growth accelerator service in the UK. And I have been working with small businesses for about 25 years and blogging for 10 years.
90% of businesses don’t make it to their 5th birthday which I think is a tragedy. When you think of all the hopes and dreams that end up in the dust it’s just so sad. And it’s really unnecessary because with just a little bit of help most businesses can make it. So this was kind of the inspiration behind the book. A lot of books are aimed at startups and they go down the route of nail it, scale it, and sale it but I know that most of the people that I work with start a business because they want to work at something that they love for the rest of their lives. So this book is aimed at people who want to create a business that’s going to give them and their families a great lifestyle and not just a great lifestyle but profit too. It’s about hopes and dreams and helping those people make those come true.
The 7 Habits of Highly Effective People by Stephen Covey
Buy New Business: Next Steps by Ann Hawkins on Amazon today
Visit NewBusinessNextSteps.com to learn more about Ann and her book
Follow Ann Hawkins on Twitter and Facebook
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
The Startup Survival System by Kurt Won
The Pop Up Paradigm by Melissa Gonzalez
Startupland by Mikkel Svane
Relevant advice and tips:
5 Important Things That Every Entrepreneur Needs To Know About Starting a New Business
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>5 Effective Ways To Raise Money For A New Business You may have a winning business idea, but unless you can arrange for the right amount of funds it mostRead More
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]]>You may have a winning business idea, but unless you can arrange for the right amount of funds it most likely will not transform into a successfully scalable venture in the 5 plus years to come. The question is – where do you get the money from? Well, there is always the bank loan; but it’s the hardest to get for a new entrepreneur.
How do you manage to raise money for a new business? Here are 5 of the most effective ways to do it. Remember though, you may have to mix and match all or a few of them to make it work to your advantage.
Self-funding is often the only option for a new entrepreneur, as financial institutions make it difficult for them to get a loan. Liquid assets aren’t the only option though. You can leverage your other assets to raise the necessary money.
It can be anything – downsizing to a smaller home, selling off your luxury car, selling off jewels, and so on. You can also take out a loan against your home, your savings account or even your whole life insurance policy.
While banks will ask for business plans, financial projections, and collateral before they give any loan, you may not have to face any such hurdles when you decide to borrow from your close ones. But it’s easier in theory than in practice.
You may not have to pay any interest (or even if you have to, it’s usually quite low). But make sure you get every detail in writing. And also make sure it is a loan, and you don’t give away a legal stake in your business to everyone.
If you can convince your suppliers to work with you in such a manner that you have a fixed period of time before you need to pay for the supplies, things can work out. It works in the same way for established businesses.
But it isn’t easy. You have to provide suppliers with a good business plan, financial projections, collateral, and any other documents they ask for to make it work. Once you have the agreement in place, you will have a fixed time before you need to pay them.
These are successful entrepreneurs who can help you get your business on track. But remember, it’s not a loan; it’s an equity investment. So, you have to hand over a slice of ownership to them when you get their money.
The advantage is that you don’t need to fret over regular payments or interest rates. But on the downside, you may have to share the authority over your business. And it may be a little difficult at times to ask for approval from every investor.
Certain companies specialize in finding lenders for small businesses. All small business loans can help you find the funds for your new venture. But you need a business plan, financial projections and some money for the startup.
Online lending sites are good places to get loans for your small business too. But they are unsecured loans. And it’s essential that you scrutinize every detail, especially the fine print, of the loan agreement before you sign on the dotted line.
You can also check out the loan programs available from the government to identify possible opportunities to get adequate financing. If you are eligible, it can take out one of the biggest hurdles in creating a successful business – startup costs.
Venture Capital by Elaine and Kaiwen Leong
StartupLand by Mikkel Svane
Everyday Entrepreneurs by Ken Horn
Do Cool Sh*t by Miki Agrawal
The Startup Survival System by Kurt Won
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]]>A summary of things you should know about Do Cool Sh*t according to Miki Agrawal: Introduction In this episode Miki Agrawal takes a deep dive into her book, Do CoolRead More
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]]>In this episode Miki Agrawal takes a deep dive into her book, Do Cool Sh*t, where she reveals her insights on starting a successful company and living happily ever after.
In her book Agrawal teaches you fresh yet effective tactics for starting a new company from brainstorming to raising money to getting quality press coverage without having any connections. The goal of the book is to provide you with a quirky yet honest look into the life of a serial entrepreneur and give you the confidence to quit your job, start your own business, and live a happy life.
This book is perfect for aspiring entrepreneurs who are currently working for someone else and are ready to make a move into the world of self-employment.
My book is one that you want to finish and finish fast so that you get all the answers to the thrilled adventures I take you on.
You can go in and out because each chapter holds their own, but it does have a story art if you read it from front to back.
Put your running shoes on a walk out that door! The minute you walk out that door and put one foot in front of the other things will start to fall into place.
When I was 24 years old I started by going to these one on one interviews with potential investors. Sitting across from these investors I found myself very nervous and not feeling like myself. So for six months I just sat in meeting after meeting, feeling very uncomfortable, and raising no money. I knew that I need to figure out what I was doing wrong and that’s when I realized I wasn’t authentic. It became very clear that if you can’t be confident in a meeting they aren’t going to invest in you. I started hosting fundraising dinner parties where I would invite anyone I knew with extra change in their pockets. I knew free food and a nice evening would get people in the door. When it came to introducing the business idea I realized at the time that I was not confident enough and had someone else pitch it for me. From those dinner parties I was able to raise $250,000 for my first restaurant business. This is just one of the examples that I share in the book and I share every bit of the detail of hosting these dinner parties.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 07:10
“Iteration is perfection.” – Unknown
I started off working in Investment Banking when I graduated from Cornell University. 9/11 happened just a few days after I moved to New York, I was supposed to be at the World Trade Center that day but it was the first time in my life that I slept through my alarm clock. That was sort of my wake up call. I played professional soccer for a couple of years; I worked in the film business and worked my way up in production. I had my first stomach ache when I decided to start my first business which was a gluten free farm-to-table pizza concept in New York City. My newest project is called THINX which is a women’s empowerment apparel company that provides a sustainable underwear solution for women to wear doing their time of the month.
When you are in college entrepreneurship is really not something that you study and there wasn’t an entrepreneurship course. And so I began to read books by entrepreneurs and walked away so inspired but with so many questions. I wanted to find a book that I could read and one that gave me the step by step system to go from step zero to step one in business and life.
Jitterbug Perfume by Tom Robbins
Losing My Virginity by Richard Branson
Buy Do Cool Sh*t by Miki Agrawal on Amazon today
Visit MikiAgrawal.com to learn more about Miki and her story
Visit DoCoolShit.org to learn more about the book
Follow Miki Agrawal on Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Startupland by Mikkel Svane
Startup Mixology by Frank Gruber
The Freaks Shall Inherit the Earth by Chris Brogan
Relevant advice and tips:
5 Important Things That Every Entrepreneur Needs To Know About Starting a New Business
7 Signs That You Have What It Takes To Be An Entrepreneur
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>Unlike Google, not all businesses start their humble journey from their garages. You will find some types of startup companies operating from brick and mortar stores whereas some others maybeRead More
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]]>Unlike Google, not all businesses start their humble journey from their garages. You will find some types of startup companies operating from brick and mortar stores whereas some others maybe working from startup incubator centers.
Thanks to the massive development in the field of technology, we are surrounded by many different forms and types of startup companies that are consciously or unconsciously changing our perception of how a startup should work.
As we move into the new year, let us recap some of the most popular types of startup companies from 2014 –
It is a fact that the vast majority of startups are still the same old small businesses. Travel agents, plumber, electricians, carpenters, storefronts, consultants etc are some of the types of startups that fall under this category. It is a fact that these types of small businesses struggle to hog the limelight of the popular media but the truth is that these small business owners work as hard as any other startups in the Silicon Valley. The good thing about these small business startups is that they mostly hire local talents and thereby contribute to the local economy. The purpose of these startups is to earn enough money to feed their families. Small business entrepreneurs rarely make it to the magazine cover but they do play a prominent role in the economic development of the country.
We are now seeing an increasing number of startup companies who are blurring the line between passion and profession. For example, people, who are passionate about drawing, are launching Animation startup companies as it gives them the perfect opportunity to do what they do best. People who have some level of expertise in sky jumping are now offering sky jumping training as well; this is another form of lifestyle startup. Lifestyle Startup is all about pursuing ones passion and finding a way to earn money through it.
The cost of designing and developing a mobile based or web based app has plummeted massively and this has given birth to the new breed of Startup Company known as buyable startup. Some of these startup companies are not even looking for traditional Venture Capitalists rather they are trying to raise money for their startups by opting for angle finding or crowd funding. However, this type of startup is generally sold to a third party after some time in return of a handsome amount of profit. This type of startup is gaining traction and is most likely to become more popular in coming years.
Unlike other types of startups, social startups are not driven by profit rather they are driven by a powerful cause. Just because social entrepreneurs are fighting for a cause it does not mean that they are any less passionate about success or adverse to the idea of making profit. Unlike traditional startup companies, the goal of most social startups is to make the world a better place. However, there are some social startups who are into wealth creation as well.
Scalable Startups are vastly different from small business startups despite the fact that they too have very humble beginnings. Unlike small business startups, scalable startups aim high. They believe that their ideas can change the world and the perfect examples are Facebook, Twitter, Skype and their likes. Scalable Startup revolves around a simple but powerful concept and they always look for financial investors to raise capital for their dream idea.
The Toilet Paper Entrepreneur by Mike Michalowicz | For a summary according to Mike CLICK HERE
Startupland by Mikkel Svane | For a summary according to Mikkkel CLICK HERE
Virtual Freedom by Chris Ducker | For a summary according to Chris CLICK HERE
Hooked by Nir Eyal | For a summary according to Nir CLICK HERE
Pocket Man by Scott Jordan | For a summary according to Scott CLICK HERE
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]]>A summary of things you should know about Startupland according to Mikkel Svane: Introduction In this episode Mikkel Svane takes a deep dive into his book, Startupland, where he tellsRead More
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]]>In this episode Mikkel Svane takes a deep dive into his book, Startupland, where he tells the inspirational story behind creating his tech startup, Zendesk.
In the book Svane shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world. The goal of the book is to debunk the myths about startups and inspire and empower you to follow your own dream to create your own success story.
This book is perfect for aspiring entrepreneurs who are new to entrepreneurship and are thinking about starting their own online venture, but worried about failure.
This is not a guide to how to build a startup but it’s something that can give you some perspective and inspiration for your own journey.
It’s definitely designed to be read from front to back.
When you are in a situation to build a company like this you must understand what a privilege situation you are in because so few people actually get the opportunity to do that and to scale it. Make sure that you really appreciate what you’re doing and try to enjoy it. Building real relationships with your investors, partners, and customers is so critical for how you can grow yourself but also how you can grow your company. We are a company that is all about the relationships and we have seen how critical is it that you build real relationships even with their community around them.
The book starts off by giving a little bit of my background of how I’ve had a startup before and even how I started working with software when I was a kid. I had a company in the .com days that unfortunately didn’t turn out that well. It was during those days that I met my two co-founders for Zendesk. After some years the three of us got together and decided on building Zendesk. Two of us had some experience from the customer service software industry for a few years and was underwhelmed by that industry in general. By the lack of innovation and by how companies thought about customer service. We got the third founder involved and we tell the early days of us trying to build this product and all the difficulties there are with bootstrapping a company.
We then go on describing how we try to raise money and how that was a terrible thing to do in Denmark. We didn’t have a lot of success with that and we were even very close to take money from somebody but realized that they were not the right people to take money from. We ended up doing a round of family and friends investing and they helped us get over the initial bump. Right after that we got a German angel investor and suddenly we had momentum to start building and taking things a little bit more seriously.
In 2008 the whole credit crunch happened and that changed the whole investment and environment a lot. We started pitching in the US at that point and I traveled back and forth a lot. I also describe some of the heartbreaking experiences we had during this time. I explain how traveling back and forth can be tough on you and it makes you grow older in a non-positive way. We were very lucky that suddenly we met this investor out of Boston and he really gave us a chance and helped us move to the US. Even though San Francisco is fantastic compared to any other entrepreneurial environment, when you come here and start to hire an organization that can be very challenging. We go on to describing some of the initial building of the company in the US which has been a fantastic journey.
Now we are in the process of building a new company, this is the beginning of a very new journey, and it’s going to be very interesting too.
“We still feel that we are just in the very early days of the company and we are still feeling that we are just in to a new part of our journey. We are not ready for any of it to be over yet and I am much more excited about what is in front of us than what is behind us.” – Mikkel Svane
I am originally from Copenhagen Denmark and I moved to San Francisco five years ago. We moved my company Zendesk out of Copenhagen for two years before moving here and it’s been a fantastic journey building and growing this company together with my two cofounders. I’m also married, I have a bunch of kids, and we are happily situated here in San Francisco.
In my role I met a bunch of entrepreneurs and it’s always been hard for me to give advice but I found that they found some kind of inspiration in how we did things. I think that having something that tells the original founding story of the company is something that gives everybody a little bit of inside and confidence in our company.
The First $20 Million Is Always the Hardest by Po Bronson
Buy Startupland by Mikkel Svane on Amazon today
Visit Startupland.com to learn more about the book
Follow Mikkel Svane on Twitter and LinkedIn
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books: The Everything Store by Brad Stone | Zero To One by Peter Thiel and Blake Masters | Startup Mixology by Frank Gruber
Relevant advice and tips: 5 Important Things That Every Entrepreneur Needs To Know About Starting a New Business
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of Startupland with Mikkel Svane appeared first on The Entrepreneurs Library.
]]>A Quick Look at 5 of the Latest Books for Entrepreneurs The Entrepreneurs Library presents the latest books for entrepreneurs in December 2014. These books are brand new to theRead More
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]]>The Entrepreneurs Library presents the latest books for entrepreneurs in December 2014. These books are brand new to the market and the authors are in line to give a thorough preview of their books. Stay tuned this month for the release of the interviews with these great books and their authors.
The Pop-Up Paradigm is the definitive guide to the important new role that pop-ups are playing in retail, and the perfect companion when deciding whether or not they make sense for your business. In her new book, Gonzalez explains how companies can use temporary retail to generate customer loyalty, understand new markets, test innovative concepts, and much more.
Whether you’re a business with an online presence considering a move into physical retail, or an established retail brand looking to create some buzz, The Pop-Up Paradigm will teach you:
Learn more about Melissa Gonzelez | Buy The Pop Up Paradigm on Amazon
In Unstoppable Pete Wilkinson shows you how to establish a firm vision and focus for your life, increase our productivity and take action to deliver the results to make you a winner. As a business coach and a successful endurance triathlete, Wilkinson provides a straightforward strategy to becoming super-effective and achieving your goals.
The goal of Unstoppable is to teach you how to lead more effectively, gain more efficient organizational skills, import personal and business relationships, and build an action plan that is centered around your key strengths and weaknesses.
Learn more about Pete Wilkinson | Buy Unstoppable on Amazon
The Seven Sins of Innovation offers a psychology-based model with seven key determinants of success or failure for innovation and entrepreneurial endeavors. Through examples and case studies (including Nortel, 3M, and the MIT Innovation Lab), this book demonstrates how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.
The Seven Sins of Innovation provides a guide to applying the model, finding the right external resources, and involving people effectively. Its clear ‘prescriptions’ will help business leaders, managers, and organizations attempting to start, improve, or grow a venture of any kind.
“Dave Richards has very successfully guided many important and complex innovation projects during his professional career. In this book, he conveys a lifetime of important innovation management insights to fellow practitioners.” – Eric von Hippel, Professor of Innovation Management, MIT Sloan School of Management
“I have known Dave Richards over twenty years. I have observed close-hand his outstanding command of the material. Both theoretical material and more importantly the practicalities of innovation. His new book shows the power of his perspective, brilliantly. The Seven Sins of Innovation elevates the thinking on this crucial subject to the highest level. It sets Dave’s book alongside the best writing on this subject anywhere.” – Roger H.D. Lacey, former Chief Strategy Officer, 3M
Learn more about Dave Richards | Buy The Seven Sins of Innovation on Amazon
In his book 6 Months to 6 Figures, Peter Voogd reveals the exact strategies he’s used to go from dead broke to over 6 figures within 6 months in multiple industries. Peter has trained over 4,000 Entrepreneurs and built an 8 million dollar sales organization by age 27. If you’re one of the select few who are serious about success, this book will change the game for you.
The goal of the book is to show you the fastest and most effective ways to maximize your income, get bigger things done in less time, and help you create your ideal lifestyle. It will help you create a quantum change in the results you enjoy in your personal and professional life.
“Do what’s in this book! Peter will stir positive disruption in your entrepreneurial life by challenging you with practical wisdom needed to thrive in the new economy.” – Isaac Tolpin, CEO ChooseGrowth.com, Co-Founder throwingboulders.com
“Peter gives us a blueprint and the tools to solidify your first 6 figure income, and explains in a very tactical and powerful way how to sustain it year after year.” – Jordan Wirsz, CEO SavantInvestments.com, top 40 under 40, nationally recognized Entrepreneur
Learn more about Peter Voogd | Buy 6 Months to 6 Figures on Amazon
In Startupland CEO and Founder of ZenDesk, Mikkel Svane, shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk’s IPO and (still growing) success.
Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story. Along the way, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all.
“Mikkel Svane’s Startupland is a refreshingly honest and provocative account of his journey building Zendesk, complete with the hard choices, unexpected turns, and sheer terrors involved in running a startup. Svane blends practical advice with deeply personal reflections on the company, the industry, and Silicon Valley as a whole. A must-read for aspiring entrepreneurs.” — Aaron Levie, cofounder and CEO, Box
“Startupland is a refreshingly honest and humble inside look from Mikkel Svane, a Silicon Valley outsider. Startup founders will want to keep it as a reference for whenever things aren’t going according to plan (which is all the time).” — Ben Chestnut, cofounder and CEO, MailChimp
Learn more about Mikkel Svane | Buy Startupland on Amazon
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