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Crossing the Chasm

A summary of things you should know about Crossing the Chasm according to Geoffrey Moore: Introduction In this episode Geoffrey Moore shares all his insights on his bestselling book, Crossing Read More

Do It Marketing

A summary of things you should know about Do It Marketing according to David Newman: Introduction In this episode David Newman takes a deep dive into his book, Do It Read More

Trendology

A summary of things you should know about Trendology according to Chris Kerns: Introduction In this episode Chris Kerns takes a deep dive into his book, Trendology where he shares Read More

The Pop Up Paradigm

A summary of things you should know about The Pop Up Paradigm according to Melissa Gonzalez: Introduction In this episode Melissa Gonzalez takes a deep dive into her book, The Read More

Pocket Man

A summary of things you should know about Pocket Man according to Scott Jordan: Introduction In this episode Scott Jordan shares his book, Pocket Man, where he shares what it Read More

Lean Branding

A summary of things you should know about Lean Branding according to Laura Busche Introduction In this episode Laura Busche shares her book, Lean Branding, where she gives you over Read More

Digital Bacon

A summary of things you should know about Digital Bacon according to Alex Rodriguez Introduction In this episode Alex Rodriguez takes a deep dive into his book, Digital Bacon, where Read More

Hooked

Things you should know about Hooked according to Nir Eyal Introduction In this episode, Nir Eyal shares his book Hooked where he teaches you why very few products see success Read More