A summary of things you should know about Escape The Expected according to Tom Trush: Introduction In this episode Tom Trush takes a deep dive into his book, Escape theRead More
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]]>In this episode Tom Trush takes a deep dive into his book, Escape the Expected, where he shares the secret psychology of selling to today’s skeptical consumers.
In his book Trush provides a step-by-step guide that teaches you marketing secrets you may have never heard of like what prospects don’t trust you, what pollutes the marketing world, and how to establish yourself as an authority in so much cluttered advertising. The goal of the book is to help you spend less time working, leverage your marketing better, and adapt to the constant changes in marketing.
This book is perfect for entrepreneurs who are spending more than half their time marketing a business or have no idea where to start when it comes to marketing.
The difference in this book comes down to quick action items. The book is a little over 200 pages but you can get through it in one sitting.
You can open up to any chapter and get a tip or strategy that you can implement immediately.
Dare to be different because when your product or service marketing looks like everything else in its industry then you are forcing prospects to use price as a deciding factor when whether to buy your product or service.
This book has really short chapters and those chapters are broken down into three sections to create what I call The Trust Trilogy. I’ll tell you each piece of the trilogy and then we’ll dig in to each one. The first one is instead of marketing what you want to say, give your prospects what they need to succeed. Number two is trust requires consistent communication because it creates familiarity. And then number three is that your marketing must develop relationships before it can drive profits.
The first part of the trilogy, instead of marketing what you want to say give prospects what they need to succeed, ties into that consumers crave relationships with companies that they can trust these days. With today’s rapid technology development it has increased our interactions with other people and you have more ways to get in front of people now days and as a result we have more opportunities to attract prospects attention. The key is that you can have your prospects attention but that doesn’t necessarily mean you have their interest. Those who establish trust are the ones who get heard and that is what we dig into in this first section of the book.
The second part of the trust trilogy, trust requires consistent communication, the problem here is that so many business owners and entrepreneurs will only market when they need leads and market from a place of desperation. You prospects don’t care about your leads or you generating sales they just know that they have a problem to solve and they are looking for information in your marketing to solve that problem. When you are marketing your best bet is to market to people who have already expressed interest in what you offer.
The third part of the trust trilogy, marketing must develop relationships before you can drive profits, ties into a challenge that many business owners and entrepreneurs have. When they launch marketing campaigns they expect a significant and quick returns but those who consistently market realize that they take time especially when you have to educate your target market. In this third section I give you different ways on how you can consistently communicate with your audience and establish that trust over a long period of time. When you are creating your product you need to really think about what you want to be known for in your business because we operate in an economy today where you likely have more competitors than you can count.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 06:02
“The most effective marketing often doesn’t look like marketing.” – Tom Trush
I am a direct-response copywriter and I think sometimes you give that career name out there and people don’t necessarily understand what it is. The way I like to explain it is that I write marketing materials designed to generate response. One of the big things that I love about my job is figuring out why a marketing piece is poor or isn’t generating the response that people want.
Usually the way that I write is I stumble on marketing topics that interest me and then I’ll weave them into a theme. I wanted to give people some ideas for establishing trust in the marketing materials that you send out to attract leads and generate sales.
Ca$hvertising by Drew Eric Whitman
Buy Escape the Expected by Tom Trush on Amazon today
Visit EscapeTheExpected.com to learn more about the book
Visit TomTrush.com to learn more about Tom and his services
Follow Tom Trush on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Do It! Marketing by David Newman
Pocket Man by Scott Jordan
Moving Targets by Gabriel Aluisy
Relevant advice and tips:
5 Reasons Why Your Marketing Sucks
5 Mistakes Entrepreneurs Make With Marketing and Branding
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>A summary of things you should know about Never Chase Clients Again according to Michael Moshiri: Introduction In this episode Michael Moshiri reveals all the insights on his book, NeverRead More
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]]>In this episode Michael Moshiri reveals all the insights on his book, Never Chase Clients Again, where he shares the fastest, easiest, and most effective system for getting qualified consulting clients.
In his book Moshiri provides his personal step-by-step principles for getting new clients along with the most effective lead generation tactics of the world’s largest and most successful consulting firms. The goal of the book is to help you attract highly qualified leads with little effort, teach you the business development strategies that are ineffective, and how to build effective relationships with your clients.
This book is perfect for entrepreneurs who are in the business of consulting, have a small, limited budget and need help laying the foundation for an effective marketing plan that will bring quality leads.
This book takes a unique approach that requires not social media campaigns, not content marketing and it has no online lead generation or practices in it. At the same time it’s presenting a reliable, predictable, and repeatable system for finding, reaching, and connecting with consulting clients in any industry. I wrote the book to share a system that I’ve developed for finding highly qualified clients by leveraging that fact and not simply trying to circumvent it with the hottest methods that are out there. I bring in that tried and true system to offer people an alternative to the hottest method of the day.
This book has three parts and the way to approach it is to look at it in parts. Part one of the book provides a foundational knowledge that anyone who is in consulting needs to ensure their success in implementing the system. Part two provides them with a five step system for finding, reaching, and connecting with those highly qualified clients. And lastly, part three builds on part one and two to help you become more effective and efficient in implementing this system, strategies, and principles. Read the first part of the book, skim through part two, and then review part three so that you know the key areas that you need to be focusing on.
It would have to be walking away with the knowledge that business is not geometry. The shortest path to highly qualified clients isn’t a direct route. The shortest path to ideal clients is through someone else who knows them better than you do.
This book is packed with a lot of powerful information and I am going to highlight some of that information so that you can decide whether this is a book that you should read or not.
The chapters in Part One will help you to learn five reasons why many consultants fail in their efforts to find, reach, and win highly qualified clients. Then I go into the three core qualifications that any consultant has to demonstrate in order for their prospects and clients to really trust them and want to do business with them. The three core qualifications that are highlighted in that chapter are character, commitment, and competence.
The chapters in Part Two outline the system. The very core step, the one you have to start with first, is establishing your criteria and the main objective in this step is to develop a clear definition of who you consider to be your highly qualified perspective clients.
And in Part three you get to apply at of what you’ve learned and become better at it.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 05:37
“Consulting has always been and will always remain a business that is built on personal relationships.” – Michael Moshiri
For the past 23 years I have spent my days working in the industry of consulting and I’ve worked with big firms such as Deloitte, EY, and PwC. I have built and raised from nothing, a national consulting practice and also worked with some midsize firms.
I have spent the majority of my career in the world of consulting and one of the things that is the most critical function for any consulting is finding highly qualified clients. In the time that I have spent in the world of consulting I recognize that there are two types of people. The first type people are the types that jump on lead generation strategies that are the most popular or the hottest at the moment. And then there are those who use tried and true methods that help them find highly qualified clients.
Click by Rom Brafman and Ori Brafman
Buy Never Chase Clients Again by Michael Moshiri on Amazon today
Visit NeverChaseClientsAgain.com to learn more about the book
Visit MichaelMoshiri.com to learn more about Michael and his services
Follow Michael Moshiri on Twitter and Facebook
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Moving Targets by Gabriel Aluisy
The Seven Levels of Communication by Michael Maher
Lean Customer Development by Cindy Alvarez
Relevant advice and tips:
5 Simple Ways Entrepreneurs Can Attract Customers
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>A summary of things you should know about Customer Experience 3.0 according to John A. Goodman: Introduction In this episode John Goodman takes a deep dive into his book, CustomerRead More
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]]>In this episode John Goodman takes a deep dive into his book, Customer Experience 3.0, where he shares his high-profit strategies in the age of techno service.
In his book Goodman provides a roadmap to enhance the customer service experience by using the best tools and strategies available today. The goal of this book is to teach you how to create an effective customer access strategy, use customer feedback properly to enhance your product, improve your marketing efforts, and use CRM systems and other tools to deliver customer satisfaction.
This book is for entrepreneurs who struggle to take advantage of and properly manage the customer service tools that are available on the market today.
We find that everyone talks about customer service and customer experiences really good because you’ll win more customers but there is no quantification done in a way that finance guys will ever agree to. The book is aimed heavily at how to quantify the payoff of better service and quality and customer experience in a way finance will actually accept. Another difference is that all the new technology has now allowed one to deliver great service and wow the customer at very low expense. We focus on the financial implication and how one intelligently implements technology.
You can jump in and out but to give yourself the ammunition you need to get finance and marketing to really invest with you it makes sense to read it from front to back.
It would be that the revenue and word of mouth implications of a better customer experience are 10 to 20 times the cost required to achieve it. So you are guaranteed 1,000% return if you do your quantification in the right way.
The first chapter is Why Good Service Might Not Result in a Great Experience and that’s about knocking down all the myths that everybody brings to the customer experience arena.
The second chapter is about how service is more than people. It’s more than smiling and being courteous. There has to be really good processes because most of your staff are implementing processes and if they’re constrained by that then they are backed into the corner oh well sir I’d like to do that but I can’t because. This is basically setting the stage that you need to have technology and processes that support the people.
The third chapter is about winning over the chief financial officer. In this chapter we show how you can quantify not only the revenue payoff of better service and quality but also word of mouth because successful companies have very positive word of mouth.
Chapter four is about how to deliver a product right the first time which entails setting proper customer expectations.
The next step after delivering the product is getting the customer to reach out to you if they have problems.
The sixth chapter is when someone comes to you for service you want to be sure that you satisfy them. Two things that most frontline staff lacks are flexibility and clear believable explanations.
The seventh chapter is Listen Passionately which is creating a unified voice of the customer. Most organizations say the voice of the customer are their surveys and their complaints but there are two other sources of data that are critically important and in many cases more powerful. The operational data internal to the company is going to tell you hours before the customers do. The fourth piece is the employee input because employees know real time and in many cases in advance what is going to happen. So we find that these data sources integrated in such a way that they create the economic imperative for action make a voice of the customer system that is dramatically more powerful than the average company has.
The last three chapters of the book focus on three key implementation issues where I see everyone is driven nuts. The first one is taming technology and here we have come up with a number of mechanisms for how the costumer experience area can play nicely with the IT department. I suggest how 10 different technologies can be used to enhance the customer experience.
The ninth chapter focuses on empowering the frontline staff and creating emotional connection with the customer. This chapter looks at a lot at training and incentives but the most critical factor that doesn’t work well in most corporations is the supervisor. The role of the supervisor is not catching people doing things wrong its recognizing people for doing things right.
The final chapter is about surviving as the customer experience leader. In this chapter I suggest seven roles that a customer experience leader should be performing and two that they should be avoiding because they are keys to disaster.
“No news is not necessarily good news.” – John A. Goodman
I am an engineer by trade and have been in this business for about 40 years. We started out doing research for the government and since then have worked with about 45 of the fortune 100 and a bunch of nonprofits in 17 countries around the world. We have worked literally in every industry enhancing customer service and the customer experience.
In 2009 I had written a book, Strategic Customer Service, which was how companies needed to array their operations to deliver really good customer service. In the last five years I saw technology coming in in so many areas that I felt I needed to update it.
In Search of Excellence by Thomas Peters and Jan Carlzon
Buy Customer Experience 3.0 by John Goodman on Amazon today
Visit CustomerCareMC.com to learn more about John and download the national rage study
Follow John A Goodman on Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Moving Targets by Gabriel Aluisy
Hooked: How To Build Habit-Forming Products by Nir Eyal
Aligning Strategy and Sales by Frank Cespedes
Relevant advice and tips:
5 Simple Ways Entrepreneurs Can Attract Customers
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>5 Reasons Why Your Marketing Sucks Marketing a business isn’t everybody’s cup of tea; and even if you are great at other things, it is quite possible that you areRead More
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]]>5 Reasons Why Your Marketing Sucks
Marketing a business isn’t everybody’s cup of tea; and even if you are great at other things, it is quite possible that you are doing it all wrong when it comes to marketing. And that could mean the end of the road in a few years time.
If your business, albeit being a potential success, isn’t quite hitting the mark, you need to find out whether your marketing sucks! How do you differentiate between a marketing plan that works and one that doesn’t? It’s simple – just take a look at the points below.
Reason 1 – No plan: Where is your marketing heading towards? Which marketing steps work and which don’t? What do you do to replace the ones that don’t? If you don’t have a proper plan, you won’t have answers to any of these questions.
A marketing plan needs to work to achieve a set of goals, have ample research at its back, identify and use the strategies that work, have means to measure the results, and add and alter as and when necessary. Do you have such a plan?
Reason 2 – No budget: You need to determine how much you want to spend on your marketing even before you take the first step. Don’t treat it as a series of requirements – it will only lead to waste of money.
And don’t opt for the cheapest option – usually you get what you pay for. So, even if you don’t need to pay your nephew to design your business logo, its best to get a professional to do it. Remember, it’s not just a logo; it is the first step in your brand building efforts.
Reason 3 – No cohesion: A black and white logo and a multicolored website or an edgy website and a tacky business card – exactly what impression are you trying to convey? Every element in your marketing plan needs to work together to create a uniform whole.
Disparity in fonts, colors, style and any such element can confuse your target market. What image do you wish for your business – corporate, edgy, contemporary, or something else? Make sure every piece of marketing reflects this core concept.
Reason 4 – No social media: If you aren’t on any social media platform, you are losing out. Your target base is out there. And so is your competition. Failing to mix new age marketing methods using Facebook, Twitter, LinkedIn, and so on is sure to lead to loss.
Create a Facebook business page, a Twitter account, a LinkedIn profile, claim your Google+ page, and do whatever it takes. Make sure you update to them regularly. And remember, while Pinterest may work for a jewelry lineup, YouTube works better for a tech service.
Reason 5 – No metrics: Yes, you may think that your marketing efforts are paying off, but unless you are capable of measuring it, how do you know it for sure? Also, you have no idea which of your strategies work and which don’t.
Analyze and evaluate every step to make sure it is of any advantage. Do A/B testing to identify marketing efforts that do well and the ones that don’t. Use the metrics tools available to determine whether your efforts are paying off.
It is easy to sit back and be smug about how good you are at marketing. But it won’t be so easy once you are aware of why it sucks. But don’t despair; rectifying a mistake becomes easier when you have identified it. Take your time, and get your marketing back on track.
Guerrilla Marketing in 30 Days by Jay Levinson and Al Lautenslager | Listen to Al give a deep dive here
Traction: A Startup Guide to Getting Customers by Justin Mares | Listen to Justin give a deep dive here
A World Gone Social by Ted Coine and Mark Babbitt | Listen to Mark give a deep dive here
Moving Targets by Gabriel Aluisy | Listen to Gabriel give a deep dive here
Digital Bacon by Alex Rodriguez | Listen to Alex give a deep dive here
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]]>A summary of things you should know about Digital Bacon according to Alex Rodriguez Introduction In this episode Alex Rodriguez takes a deep dive into his book, Digital Bacon, whereRead More
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]]>A summary of things you should know about Digital Bacon according to Alex Rodriguez
In this episode Alex Rodriguez takes a deep dive into his book, Digital Bacon, where he shares his proven tactics and methodologies to promoting a business effectively online.
In his book Rodriguez provides you with a step-by-step campaign for increasing your online traffic, improving your social awareness, and measuring your results. The goal of his book is to make your online presence more engaging and attractive to your audience.
This book is perfect for entrepreneurs who are having difficulties promoting a business online and need an all-in-one, easy-to-follow digital marketing strategy.
I didn’t see a book out there that talks about a campaign from beginning to end.
You can definitely read the table of contents and figure out exactly where you need to start. However, I did write the book in the context of a campaign development process so it is important to start at the beginning to at least understand what exactly I am talking about when I say campaign framework. BACON is an acronym for the five essential components of an irresistibly attractive online presence.
The main concept in this book that I am putting forward in the book is to challenge anyone that is working on their online presence to think about it in the terms of a campaign. You need to make sure that it’s researchable, strategic, creative and properly distributed and measurable. If you are lacking on any of those five concepts then I would suggest you step back and really look at how you can incorporate one of these concepts in to your campaign for maximum effect.
The objective of this book is how to make your online presence attractive. The title Bacon represents a metaphor for what is attractive to us and it’s also an acronym for the five essential components of a digital marketing strategy. I have looked through hundreds and hundreds of campaigns online and separated the ones that work from the ones that don’t work. And looking at the ones that work I have recognized that all of them have the same five components. With each essential component I match it up with an essential process to acquire this component for your campaign.
The B in Bacon stands for Based On Reality. Based on reality we are suggesting you deploy a discovery phase and I teach you how to build a successful discover phase. This includes discovering your current site and social media presence. After that I look at what you offer and take a look at it from a very fresh perspective. I ask very challenging questions to make you think very deeply about what exactly you offer. Then we talk about purchase drivers and I have a whole list about them which is much more than just driving down your cost. Purchase driving is things that really pull the trigger and allow you to sell online. From there we talk about key word research and I teach you how to build that research. Then we look at how to build an audience profile and after you do that you will need to build a persona. With all this research I ask you to narrow it down in to 10 big lessons; the 10 big things that you learned out of the discovery phase.
The A in Bacon stands for Aimed Towards Results. Effective online efforts are based on measurable goals and every initiative is informed by a plan customized to its business needs. In this quality I recommend you go in to a strategy phase. Not every business out there thinks strategically about their online presence but I challenge you and show you how to do it. In this chapter I show you how to select a primary KPI which means key performance indicator. I am not talking about business KPI or accounting KPIs but specifically about digital KPIs and I give you a list of KPIs that you can choose and aim towards for your digital campaign. Then we talk about potential competitive exploits and I show you about seven different things that your competitor might be lacking that you might be able to exploit to get an edge up on them. I talk about the difference of strategic schemes, tactics and strategies and I tell you how to differentiate and incorporate them in to your campaign.
The C in Bacon stands for Creatively Developed. The phase that corresponded to creatively developed is the production phase. In this chapter I talk about the value of creative excellence that is still very relevant today. I talk about mind mapping, bulleting and creative processes. Then I talk about three mind hacks that have helped me personally. I go in to production timelines and how to produce your assets.
The O in Bacon stands for Organized In Propagation. The reason these successful campaigns are found is because they distribute their offer correctly on the web. Here I talk about earned channels verses owned and paid channels. I talk about the difference between those channels and how to utilize them best for your campaign. We talk about distribution framework, how to choose which best works for you and how to deploy them. I have a chapter which is based on the ultimate website pre-launch checklist which is a two and a half checklist for you to apply or hand to your web developer before you launch any web presence online. I also have a formula on how much you should bid for paper click ads if you chose to go that route.
The N in Bacon stands for Numerically Measured. These campaigns never measure results in the form of vague adjectives but rather as numbers. They rely on objective measurements to know whether their efforts are moving their business forward or not. This is paired with the phase I call the analysis phase and this is where we go back and check these metrics and make sure that our campaign is on track. I have a section here on revealing your KPI’s you established back in the strategy phase. I also give a couple of testing methods that you can apply in order to measure your online presence and make sure that it’s hitting on point.
Finally, at the end of the book I have two pages that include downloadable resources and links to tools that I mention throughout the book.
“Many of us are so engrossed in to our respective businesses that we forget a key fact. What we think we sell is irrelevant. The way you dreamed up your product or service, the years you put in to it, the passion you have for it, the amazing team behind it, it is all irrelevant unless your offer satisfies a functional need for someone else.” – Alex Rodriguez
I develop high-end digital marketing campaigns for companies that are looking to transform their brands and attract more business. My focus is launch campaigns and I’ve built some launch campaigns for some of the world’s most renowned brands such as Disney, SeaWorld and the list goes on and on. I was born in New York City, grew up in the Dominican Republic and started my career there in the advertising industry. Now I lead my own agency called Yummy Marketing.
We are in a very interesting era which is deemed by many as the digital era. Most everybody has access to tools to become their own advertiser, publisher and media manager but in earlier times you had to do all of that through an agency. With that immediacy of access to these channels comes a very big challenge. Not everybody is used to knowing how to promote their businesses online in a very effective manner. I recognized there was a void for speaking about very trident and proven tactics and methodologies and I decided to write a book to address that point.
Ogilvy on Advertising by David Ogilvy
Buy Digital Bacon by Alex Rodriguez on Amazon today
Visit DigitalBacon.com to learn more about the book
Visit CreativeStrategyTips.com for exclusive content and a free download of The Creative Strategy Manifesto
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books: A World Gone Social by Ted Coine and Mark Babbitt | Hello My Name is Awesome by Alexandra Watkins | Moving Targets by Gabriel Aluisy
Relevant advice and tips: 5 Mistakes Entrepreneurs Make With Marketing and Branding
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>A summary of things you should know about Moving Targets according to Gabriel Aluisy: Introduction In this episode Gabriel Aluisy shares his book, Moving Targets where he helps you understandRead More
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]]>In this episode Gabriel Aluisy shares his book, Moving Targets where he helps you understand why people buy and teaches you how to get more personal with customer buying decisions.
In his book, Aluisy offers you some really simple action steps that anyone can implement in their business and start getting immediate results. The goal is to show you how to shift the brand culture to gain more customers and followers.
This book is perfect for entrepreneurs and marketing professionals who are having trouble understanding and generating quality customers and leads.
First, it’s current and up to date. Second, my book offers you some really simple action steps that anyone can implement in their business and start getting immediate results. I wrote the book so you can pick it up from anywhere; it’s not something you have to read from cover to cover. Lastly, I interviewed some amazing experts and there are stories in this book that make it worth buying or reading just for that fact.
I can sum it up in two words…Get personal. Entrepreneurs and marketing professionals have to understand that buying decisions don’t take place in the logical side of the brain anymore these days; purchases are made from the emotional side. In today’s world people buy because of the connection they feel to the brand. It’s getting that personal connection which I think is the biggest takeaway from this book.
The book starts off with a personal story of how I created my first Gmail account. Gmail did something incredible and it’s sort of a teaser which you find out later in the book.
Chapter one is called On Demand All the Time and talks about how we are living in this on demand fast pace society where consumers are consuming media at an exponentially increasing pace. I will teach you how your brand can keep up and serve this need. It also talks about the lack of personal environment we have. There are less and less conversations and more people staring down at their smart phones.
It moves on to my favorite part of the book where we talk about internal core values; why companies like Google have a set of values on their website that all their employees subscribe to. There is a reason that these companies do that and it’s building the brand experience for the consumer. I also interviewed some phycologist on how a brand creates an emotional connection with a consumer of their product or service.
Next we talk about competing on value, not on price and how to actually create those value brand assets. I wanted to give some real life examples and advice on how you create a conversation with your customers in this impersonal world that we live in.
We also talk about speaking your customer’s language which then gets into niching your brand. The brands I’ve seen succeed are the ones that focus their message to a specific person. So they don’t talk to everyone, they talk to somebody and they use that language very specifically.
Since I have a design background I get into some really specific things that you as an entrepreneur or someone who is working in a marketing department can take and see what you’re doing from your advertisements, logos and collateral marketing materials.
We talk about gamification and how companies can use this to build more customers and to also engage their staff. This book isn’t just about getting customers it’s also about building the company culture. I interviewed a guy who created a brand where they use college kids to promote other brands via social media.
At the end of the book we talk about a really specific set of grading; how to know if your brand is actually performing at its peck and I give you a report card where people can take an outside perspective of their brand and see if they are doing it right.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 06:36
“A good logo can be drawn by an eight year old from memory.” – Gabriel Aluisy
I design and develop marketing campaigns for country clubs, yacht clubs and luxury lifestyle brands. I have a company called Shake Creative in Tampa Florida which is a trusted local partner of some of the nation’s largest country club networks. We service their Tampa Bay clubs and others around the country with award winning design and our target marketing strategies.
It was inspired by some of the great brand experiences I’ve had and even some of the local brands here in Tamp that I’ve come across. The flip side of that is it’s inspired by the horrible brand experiences that I’ve had. I’m also really inspired by the shift that’s taking place in the last few years with a very on demand society. We have created this very impersonal world so I wanted to do my part to show entrepreneurs how to shift the brand culture to gain more customers and followers.
The Tipping Point by Malcolm Gladwell
Buy Moving Targets by Gabriel Aluisy on Amazon today
Visit Aluisy.com to learn more about Gabriel, his book, and blog
Follow Gabriel Aluisy on Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Lean Branding by Laura Busche
Traction: A Startup Guide to Getting Customers by Justin Mares and Gabriel Weinberg
Do It! Marketing by David Newman
Relevant advice and tips:
5 Simple Ways Entrepreneurs Can Attract Customers
5 Mistakes Entrepreneurs Make With Marketing and Branding
What did you like and not like about this episode? Fill out this one minute survey here.
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