A summary of things you should know about But Are You Making Any Money? according to Marley Majcher: Introduction In this episode Marley Majcher takes a deep dive into herRead More
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]]>In this episode Marley Majcher takes a deep dive into her book, But Are You Making Any Money?, where she reveals a fun yet effective way to start making money in any industry.
In her book Majcher provides a profit generating roadmap that stems from her many years as an entrepreneur as well as a financially unstable individual. The goal of the book is to help you create a financially stable income all while learning effective tips and tricks for growing a business, doubling the profit on your sales, and doing things more efficiently.
This book is perfect for entrepreneurs who are having a hard time turning over a suitable profit in their small business and need a systematic way to easily double their income.
I think my book is very different for a couple of reasons. One of them is that I am very focused on the small business owner who is already overwhelmed. My book is very practical, simple and very easy to read.
I suggest the reader read straight through once and then come back and look at each chapter independently.
I want the reader to know that their whole life is revealed when you begin to track your time. What happens is when you track your time you start seeing the problem. From there you replace your highest level of time sucker with the most important item on your list.
Part One of the book is titled Get Your Barings which is made up of four chapters that elaborates on the foundation that we are all busy. Every time I would hear a response of someone being busy I wanted to know what the hell they are so busy doing. Because if everyone was truly that busy we would all be very productive and have our houses paid off, no car payments, and out of debt. So somewhere there is a disconnect between all this motion and not a return on our activity. From there I talk about getting your financial longitude and latitude in order and really drilling down on where you are and being honest. At the end of Part One I give you your way out and show you how to commit to a new way of thinking.
Part Two I get into the nitty-gritty and I walk you through setting up a system. I walk you through the basics of what cost of goods sold are and get into the specifics of what those are exactly. I walk you through the four kinds of expenses which are traditional cost of goods sold, time, things forgotten, and overhead.
Part Three is when you really start coming up with exactly how much it costs to serve your clients or produce your product and you do that by retroactively taking three of your past products and/or clients and practicing.
profitfdPart Four I explain how you put it all into place and really use the principles and use them going forward to make a huge difference in your business.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 10:57
“Stop being busy and start creating cash.” – Marley Majcher
This book basically came out of the need to solve my own problems as a business owner. My core business is event planning and I currently run a company called The Party Goddess. We handle social and corporate events as well as weddings and travel all over. I wrote this book because my business life looked very glamorous but I was not making any money. I now run an online consulting company where I help small business owners.
The inspiration came out of frustration and the fact that I felt like I had a dirty little secret which was this glamorous business on the outside and in reality it was sort of a mess under the hood. I started researching for answers and ended up coming up with my own system that I wanted to share with others that were in the same trouble as I was.
The E-Myth Revisited by Michael Gerber
Buy But Are You Making Any Money? by Marley Majcher on Amazon today
Test your skills by taking the productivity quiz here
Visit TheProfitGoddess.com to learn more about Marley and her company
Follow Marley Majcher on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Profit Hacking by Steven Daar
The Predictable Profits Playbook by Charles Gaudet II
The Startup Survival System by Kurt Won
Relevant advice and tips:
4 Common Reasons Why Startup Companies Fail
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of But Are You Making Any Money with Marley Majcher appeared first on The Entrepreneurs Library.
]]>A summary of things you should know about The Predictable Profits Playbook according to Charles Gaudet: Introduction In this episode Charles Gaudet II shares all his insights on his book,Read More
The post A Preview of The Predictable Profits Playbook with Charles Gaudet appeared first on The Entrepreneurs Library.
]]>In this episode Charles Gaudet II shares all his insights on his book, The Predictable Profits Playbook, where he reveals a marketing approach that defies the principles followed by most entrepreneurs running businesses today.
In his book Gaudet provides well-researched marketing tactics utilized by larger well-known organizations that are very effective for any small business that wants to see significant growth. The goal of the book is to teach you how to win the competitive advantage in any market, improve your sales ratio dramatically, building a raving fan base, and generate higher recurring profits.
This book is for entrepreneurs who are well established in business and are tired of witnessing their organization generate small business profits when it could be generating large business profits.
There are many different ways that you can grow a business but the one thing that’s missing is putting it all together in a formula that actually works. What we’ve done is essentially cut through a lot of the BS and put together what works and shed the light a bit on what doesn’t work.
I designed it to be read from front to back and for the reader to master each idea one at a time.
In today’s day and age the small business owner can compete with a big business playbook with a small business budget.
There are three different components at the 30,000 foot view that separates the companies that are achieving wild success in any economy and the companies that are still struggling. And at the 30,000 foot view it is broken down into three categories, it’s positioning, product, and promotion and the book goes deep into each one of those. Positioning is really about what you can do to establish yourself as the obvious choice among your competitors. So the first part of the book really focuses on what you can do to establish yourself as that obvious choice in your company. We talk about how to identify a unique advantage point.
The second component that we cover is the product which is about escaping the commodity trap. Inside this section we talk about how to remove price as part of the equation and position yourself as one of the highest price competitors and still have plenty of people happy to do business with you.
The last component of the book is really about promotion. The number one issue with entrepreneurs is that they rely very heavily on one or two and sometimes three ways of generating income for a company.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 08:14
I’ve been an entrepreneur since the age of four, created my first multimillion dollar business at the age of 24. Entrepreneurship has more or less been in my blood all my life. Today I own a company where I help small business owners create predictable and ever increasing profits inside their business.
A lot of entrepreneurs are told that the secret to success is to work hard and I took that very literally where I would sit my alarm for 3:30am and I would work every waking hour of every day, seven days a week. It got to a point where the stress was causing severe chest pain and I found myself in the emergency room. The doctor told me that the issue was stress and it was literally trying to kill me which at that point I realized something had to change. I traveled all over the world studying and trying to figure out what were some of the common denominators where some succeed and others failed. Collectively we connected the dots and made a book from that information.profi
Losing My Virginity by Richard Branson
Buy The Predictable Profits Playbook by Charles Gaudet on Amazon today
Visit PredictableProfits.com to learn more about Charles
Visit PredictableProfitsPlaybook.com to learn more about the book
Follow Charles Gaudet II on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Profit Hacking by Steven Daar
Do It! Marketing by David Newman
Hyper Sales Growth by Jack Daly
Relevant advice and tips:
7 Reasons Why Your Sales Skills Suck
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of The Predictable Profits Playbook with Charles Gaudet appeared first on The Entrepreneurs Library.
]]>A summary of things you should know about The Startup Survival System according to Kurt Won: Introduction In this episode Kurt Won reveals all the insights on his book, TheRead More
The post A Preview of The Startup Survival System with Kurt Won appeared first on The Entrepreneurs Library.
]]>In this episode Kurt Won reveals all the insights on his book, The Startup Survival System, where he shares how a startup can thrive in the first 2 years of business.
In his book Won gives you a simple systematic approach to prioritizing your business, narrowing your focus, and increasing your results to ultimately keep your business from failing too early. The goal of the book is to help you prepare for the consequences of entrepreneurship, build a foundation for your startup, improve operations, drive more sales, and maximize profitability.
This book is perfect for entrepreneurs who are ready to launch a new startup company and need an easy, actionable guide to help them get started.
The Startup Survival System is a very easy read and I’ve made it fun with very simple language for the reader to understand. I think the biggest difference that sets it apart is that I use survival in the wilderness as a metaphor for surviving as a startup which I think helps engage the reader throughout the book.
Because this book is a very simple read I suggest the reader read through the entire thing. I found that the more you read this book and answers the questions I give you the more you’ll get out of the book.
I would really want the reader to take action on the 5 C’s to complete confidence which I introduce in the book. This is a framework that having worked with so many people I have found really works. Learning this framework will allow you to help others on your team but also in your life to build their confidence which helps them to increase their productivity and also helps your business.
Just imagine that you are stuck in the wilderness all by yourself and without any tools. If this were really the case more than likely the first thing you would do is look for shelter or build shelter for yourself. I think this is also one of the things you need to do as a startup at the beginning. And chapter one is all about exploring ways for you to protect your business.
When you are starting up a business at some point you are going to experience some testing times and any entrepreneur can attest to that. And those times will test your spirit and also push you to the brink of nearly quitting your business. And so chapter two is really about getting clarity on where you are in your business and your bigger purpose other than making money. Because when the times are tough the thing that’s going to keep you in your business and doing what you are supposed to do is having a personal mission. And so in chapter two I will ask you questions to help you gain clarity on your purpose, your mission, and what’s really driving your desire to start a business or stay in business.
If I take you back into the wilderness, once you set up your shelter you need to find fresh water and fresh food to give you the energy to survive and find your way out. In business you need sales and cash flow to sustain all of the operations that happen on a day to day basis. In chapter three I share with you tips and also a proven process to help you to increase your sales more quickly and also make more money.
In chapter four we explore what to do in order to keep predators away from stealing your ideas, sales, and intellectual property. You will see that protecting your ideas can really help you create long-term wealth. If you are in a position right now where you have a very unique product or service that you don’t want people to steal than this chapter is really for you.
Once you protect your ideas you move on to chapter five which is called Surviving the Storm. I titled it that because no matter how things are going you are going to get the good times and also the bad times. In this chapter I share with you tips and strategies on how to deal with those rough times.
Chapter six is about what I call Tribal Survival. This chapter is about look at who is on your team, who you need to get on your team, and how to become and better leader.
Chapter seven is about taking the time to really look at the big picture and what all you have achieved.
In chapter eight I explore how to leave tracks for new customers to find you. I help the reader to get clear on how to establish the branding and also your marketing strategy.
Chapter nine will really help you to gain insights on how to put systems around your processes so it’s easy for you and your team to replicate the success that you’re having.
In chapter ten we look at the finance side. What happens to your money when it comes in to your business? Do you put some of that money away or does all of it get spent? In this chapter I help you to get clarity to better engage with your money flow on a weekly basis and ensure that you don’t get caught in what I call a cash trap.
In the final chapter I talk about the need to build a business in such a way that allows you to extract yourself from the business if you choose to do so.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 5:14
“Build a business that people can rely on, not a business that relies on you.” – Kurt Won
I was born and raised in South African and have been living over in the UK for the past 15 years. I am a multi award winning consultant for startups and small business owners. I am a speaker and now I’m an author. I’ve worked with over 1,000 entrepreneurs and business owners across 15 different countries to help increase sales and drive results in their business in a much quicker time.
My mission is to be able to help empower and support as many startups and existing small business owners as possible. Over the past five years I have worked with over 1,000 entrepreneurs and small business owners and I found that there are really so many people I can help with the amount of time that I have. I knew that writing this book would be a great way to help serve more people and make a bigger impact and help more startups survive and thrive in their first years of business.
Rich Dad Poor Dad by Robert Kiyosaki
Buy The Startup Survival System by Kurt Won on Amazon today
Visit TheStartupSurvivalSystem.com to learn more about Kurt and his book
Follow Kurt Won on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Business in Blue Jeans by Susan Baroncini-Moe
Fail Fast or Win Big by Bernhard Schroeder
Profit Hacking by Steven Daar
Relevant advice and tips:
5 Financial Mistakes That Devastate Startups
5 Mistakes Entrepreneurs Make With Marketing and Branding
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of The Startup Survival System with Kurt Won appeared first on The Entrepreneurs Library.
]]>A summary of things you should know about Profit Hacking according to Steven Daar: Introduction In this episode Steven Daar shares his book, Profit Hacking, where he gives online entrepreneursRead More
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]]>In this episode Steven Daar shares his book, Profit Hacking, where he gives online entrepreneurs a 3 step formula for marketing and growing a business.
In his book Daar shows you exactly how to hack and scale each of the 3 steps showing you the leverage points hidden in your business and the fastest way to double your monthly profits. The goal of the book is to teach you how to significantly increase traffic, grow your business on a massive level, maximize every marketing activity you do, and stop wasting your time on ineffective business strategies.
This book is perfect for entrepreneurs who currently own an online business that is struggling to see a consistent increase in digital traffic, conversion rates, and profit.
I believe this book is almost like a piece of art. The designs that helped with the book did an incredible job. This book is also very focused on action and gives very clear bite size action steps for people to do.
Ideally this book is one that you can refer back to over and over to continue to get value from and grow your business from the principles I give in the book.
It would be that traffic conversion and economics are all extremely important and they all need attention but a lot of people outweigh the percentage of their time and resources to getting traffic. Even if you just take 20% of your time of your traffic generating activities and give it to working on A/B testing or conversion optimization as well as figuring out how else to serve or further monetize or give value to your customers you will do your business so many favors.
The subtitle of the book is the entrepreneur’s three part formula for maximizing success and that three part formula is traffic, conversion, and economics.
The very first part of the book is about trying to change the mindset of the reader. What I see a lot of times with entrepreneurs is they creating their website for their business and website is just one big assumption. So everything from the layout, the design, colors, copies, and the images. They are all just guesses as to what is the most effective thing to show to the visitor that will get them to want to engage further. People build their website and think that now they need to drive traffic to it. Driving traffic to a website that you never continue to work on, test or improve to make it more effective at converting visitors, you’re not going to get the full return on investment of the time and/or money that you spent trying to bring traffic to that site. The thing is trying to convince people that they often don’t have a traffic problem but the truth is if you were really good at conversion and economics then traffic would almost never be a problem. A huge lesson of the book is that traffic becomes a lot easier every time you increase your conversions and every time you get stronger at your economics. The two things that increase your revenue per visitor are increasing your conversion rate and increasing the average order value or average customer value. Getting more traffic will never increase that side of your equation or increase your revenue but once you are break even or profitable then traffic is just gasoline that you want to put into the engine of your business.
“Books don’t work, people do.” – Steven Daar
I was basically born and bred entrepreneur and I started my first business really soon after college. I had the passion, drive, and good ideas but I didn’t know that much about marketing and sales. It came clear soon after that if I was going to make this original business successful I would have to learn how to reach the people that I wanted to talk to and speak to them effectively. I got really deep into learning how to do those things specifically on the internet and eventually that lead to me writing Profit Hacking.
The inspiration behind writing this book was it was the book that I wished I had five and a half years ago when I started my first business. If I had this book it would have saved me a lot of time, frustration, and lost money. A big part of the mission and purpose of the book is to inspire more entrepreneurs to not only learn how to drive more traffic, convert it and monetize it so that they are more profitable, but also how to leverage that into more good done for the world.
Choose Yourself by James Altucher
Buy Profit Hacking by Steven Daar on Amazon today
Visit ProfitHacking.com to learn more about Steven and his book
Visit ConversionForGood.com to learn more about Steven’s conversion optimization
Follow Steven Daar on Twitter and Facebook
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Digital Bacon by Alex Rodriguez
The Suitcase Entrepreneur by Natalie Sisson
A World Gone Social by Ted Coine and Mark Babbitt
Relevant advice and tips:
5 Simple Ways Entrepreneurs Can Attract Customers
5 Mistakes Entrepreneurs Make With Marketing and Branding
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of Profit Hacking with Steven Daar appeared first on The Entrepreneurs Library.
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