A summary of things you should know about High Paying Clients according to Trevor Crane: Introduction In this episode Trevor Crane takes a deep dive into his book, High PayingRead More
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]]>In this episode Trevor Crane takes a deep dive into his book, High Paying Clients, where he reveals a no-fluff, non-BS approach for selling to high-end clients.
In his book Crane provides a step-by-step guide derived from his personal experience training and consulting entrepreneurs to reinvent the way they do business in order to make more money. The goal of the book is to show you exactly how to find highly profitable clients, sell high-end products to high-paying people, make more money off less deals, and easily close a high-end sale.
This book is perfect for entrepreneurs who are selling a high-end product or service, are tired of handling cheap, unappreciative customers, and need to guide for finding loyal clients.
One of my strengths is breaking something down into something really simple. This book has functionally created results in every one of my clients.
You can jump in and out based on where your strengths and weaknesses are.
It’s to get help. I think the biggest thing that I’ve learned in my businesses is that I’ve had successes and I’ve had failures but if you want to improve something the greatest way to get the result that you want is to get help. Go find somebody to help you create the result you want.
The content of the four initial steps of how you can train your entire staff are Hi, Why, Try, and Bye. Hi is just a very simple greeting and the building section of the process. If you do this well and someone knows, likes, and trusts you, that in it of itself can get people to want to buy from you right away. Because if people really like you and trust you they are going to want to buy from you and too often when someone is trying to make the sale they forget this part.
The second step is the Why and there are two things to probe for, first you want to probe for pain, and second you want to probe for pleasure. Step number three is after you find out what they want and why they want it you then give them Try and now make them an option. Often time’s people are given too many options and a confused mind says no. You don’t want that to happen so make sure to give people a very clear, consist, and compelling call to action.
In the Bye step I ask for you to close the deal and give you different strategies and benchmark questions to make sure you collect a decision. Yes’s are great, no’s are great because you don’t have to waste any more time, and maybes will kill you. So you want to avoid the maybes. I also highly recommend, no matter what your business is, that you at least talk about your guarantee when you are trying to close the deal.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 12:11
“A confused mind says no and does nothing.” “We can only see in someone else what we can also see in ourselves.” – Trevor Crane
For the last 12 years I’ve been a fulltime business coach and consultant. I work with small business owners, medium size business owners and my expertise is helping them find that extra money laying around in their business without spending more money. So I help them improve their systems and processes and drive bottom line revenue. All the tools and teachings came from my own experiences in owning a business is water sports and tourism, marketing and advertising, and also one in environmental protection. I’ve had a lot of failures and successes and put the best of what I’ve learned into High Paying Clients.
I decided to write this book because it was really the best of what I do for my clients. As I looked at what I wanted to promote I figured I wanted to give my best stuff away first. This is what helps people convert the sale.
The 10X Rule by Grant Cardone
Buy High Paying Clients by Trevor Crane on Amazon today
Visit TrevorCrane.com to learn more about Trevor and his book
Visit GreatnessQuest.com to learn more about his TV show
Follow Trevor Crane on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
The Trusted Advisor by Rob Galford
Never Chase Clients Again by Michael Moshiri
The Entrepreneur’s Guide to Sleaze-Free Selling by Julia Kline
Relevant advice and tips:
7 Reasons Why Your Sales Skills Suck
5 Simple Ways An Entrepreneur Can Attract Customers To Their Business
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>A summary of things you should know about Nice Guys Finish First according to Doug Sandler: Introduction In this episode Doug Sandler gives a full preview of his book, NiceRead More
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]]>In this episode Doug Sandler gives a full preview of his book, Nice Guys Finish First, where he discusses how a great experience can make someone a customer for life.
In his book Sandler shares a very original consultative approach to putting the “human” back into client relationships in order to build trust that results in exceptional customer service. The goal of the book is to show you how to advise customers on making good decisions, build a longer lasting relationship with them, and develop a stronger sense of personal character.
This book is perfect for entrepreneurs who are having a hard time keeping customers and need a practical way to overcome the challenge of taking their business from good to extraordinary.
I wanted to make a simple book and an easy read. There is no magic bullet in business today but there is a system that I’ve put in place that is so simple.
You can pick this book up and read it from any chapter. Half of the book is based on systems and the other half is based on the behavioral approach you can take.
That’s any easy one for me because the title of the book, Nice Guys Finish First, is really what it’s all about. The one concept that I would like the reader to walk away with is that nice guys finish first.
The book came together as a result of trying to figure out what I would like to read and what I thought entrepreneurs would like to read in trying to advance their business forward to the next level.
I start with a little bit of a background on me. The book is called Nice Guys Finish First because the philosophy behind this entire system is that you can be nice in business today and still be very successful. Being nice is giving back just as much as you are taking.
I talk about technology because in today’s technology age we really have a tough time with those sixteen digit numbers that we’ve all become to the company’s that we work with. I talk about how to use technology to your advantage as opposed to using technology as a tool to hide behind the issues that you may be having with your business.
Then I start to get into what it means to put the customer first in your business and how we can create an attitude that represents that.
As you get into three or four chapters of the book we start to get into the systems. We talk about the system of investing energy in your resources, investing your time in your client, inspiring your client to take action and come up with a plan, and then execute. It’s really not just about executing a plan to bring your product to this customer or to create a great culture of customer service; it’s to execute your plan excellently.
As we start to get into the second half of the book we talk about how your customer needs to trust you and how you want to take a consultative approach to selling.
As we get into the last 3rd of the book I talk about empowering others and how important it is especially as a solo business owner. This includes delegating responsibilities and not being the ironfisted leader. I talk a little bit about leaders and how important it is to be a leader that leads by gratitude rather than a leader that does not show the way but tells the way.
In the last couple of chapters of the book we take a look at the positive environment that you have to create within your own head.
As I get to the final two chapters I talk about the importance of failure as a part of success. As we conclude the book I really get into the important areas that you need to focus on in your life. You need to focus on time management, money management, and relationship management. I wrap up the book talking about where to go from there.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 05:49
“The shortest answer is doing the right thing.” – Unknown
I spent 48 years running an entertainment business as a DJ. About two years ago I turned a switch and decided that I could teach people to do what I have done which is build a business.
A few years ago I made a call to a credit card company and I was asked to enter my sixteen digit number followed by the pound sign. As I went through this phone call I kept thinking that there has got to be a better way than this. I figured that there had to be a way that I could teach what I’ve done over the last 30 years to those that are just getting started now so that they can avoid the mistakes that I made.
Think and Grow Rich by Napoleon Hill
Who Moved My Cheese by Spencer Johnson and Ken Blanchard
Buy Nice Guys Finish First by Doug Sandler on Amazon today
Visit DougSandler.com to learn more about Doug and his book
Follow Doug Sandler on Facebook and Twitter
Get a personalized book insert by contacting Doug via email here
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Customer Experience 3.0 by John A Goodman
The Trusted Advisor by Robert Galford
Advisor Selling by Mark Hunter
Relevant advice and tips:
7 Reasons Why Your Sales Skills Suck
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of Nice Guys Finish First with Doug Sandler appeared first on The Entrepreneurs Library.
]]>A summary of things you should know about The Entrepreneur’s Guide to Sleaze-Free Selling according to Julia Kline: Introduction In this episode Julia Kline takes a deep dive into herRead More
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]]>In this episode Julia Kline takes a deep dive into her book, The Entrepreneur’s Guide to Sleaze-Free Selling, where she shares a proven sales formula to grow a business without being pushy or rude.
In her book Kline provides her formula in 3 practical steps that are centered around a sales approach designed to develop an effective, less obnoxious way of approaching customers for money. The goal of the book is to help you get fired up about selling, improve your prospecting skills, engage more effectively with customers, and how to close more deals.
This book is perfect for entrepreneurs that think of sales as the most distasteful part of doing business and need a less intrusive way of turning prospects into buyers.
I do a lot of speaking, I do a lot of teaching, and every single time I appear in front of an audience somebody comes up to me and says they have been in sales for 25 years, been a sales manager for 15 years, and what I just said is something that they have never heard or thought about before.
If you don’t read anything else read chapter four. The rest of the book I intended to be a step by step process.
It would be the 3 step sleaze-free sales formula. Step one is to awaken your customer to the fact that they have a problem. Step two is to demonstrate that you are the best solution to their problem. And step three is to make it easy for them to begin to do business with you.
Sleazy selling is anytime you are trying sell somebody whatever it is you have to offer. The traditional way we think about selling is always sleazy because you’re trying to sell something and the person on the other end wants you not to. I teach people to spend your sales minutes looking for the reasons that this buyer shouldn’t buy your product. What this does is puts you and the prospective buyer on the same side of the fence. You need to hold that persons hand through the closing process to get them comfortable in order to say yes and give you their hard earned cash. The book shows you how to do just that and breaks it down into the five key pieces of the sales process. I take you through how to approach all five steps so that you confidently, competently, and effectively move through those sales conversations at a rate that is much more successful for you and also feels good to your customers so not only do they buy from you but they send you referrals and repeat business.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 05:30
I was born and raised in Chicago where I am still currently living. I have a cat and am a lakefront kind of person.
I was at a workshop about how to publish a book on Kindle and the guy teaching the workshop said that all you need is an hour of content and then you can transcribe that and turn it into a Kindle book. I had just got done selling a 10 week seminar course that I had sold for $1,000 and I was getting ready to do 10 weeks of training on marketing and productivity and I thought I could just transcribe it all. But as I got started I realized that two of the classes formed the basis of my whole philosophy toward sales so I went with just the two.
No B.S. Wealth Attraction by Dan Kennedy
Buy The Entrepreneur’s Guide to Sleaze-Free Selling by Julia Kline on Amazon today
Visit SleazeFreeSelling.com to learn more about Julia, her book, and home study course
Follow Julia Kline on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Advisor Selling by Mark Hunter
The Trusted Advisor by Rob Galford
Conquering the Seven Summits of Sales by Susan Ershler
Relevant advice and tips:
7 Reasons Why Your Sales Skills Suck
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of The Entrepreneur’s Guide to Sleaze-Free Selling with Julia Kline appeared first on The Entrepreneurs Library.
]]>A summary of things you should know about The Trusted Advisor according to Robert Galford: Introduction In this episode Robert Galford takes a deep dive into his book, The TrustedRead More
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]]>In this episode Robert Galford takes a deep dive into his book, The Trusted Advisor, where he, David Maister, and Charles Green give you the ultimate tool for all consultants, negotiators, and advisors.
In their book, Galford and team share a practical, five crucial steps you need for developing, managing and improving client confidence. The goal of the book is to teach you the fundamentals of professional service management and customer relations helping you become one of the most trusted advisors in business while improving your ability to influence clients.
This book is perfect for entrepreneurs seeking business partnerships or professionals in the consulting field who are both hoping to improve their interpersonal communication and negotiation skills.
When we started to look at this topic there were a lot of books out there on pure selling but we wanted to take it to a different higher level. We explain the key things that will make you a more trusted advisor to clients and customers.
There are a couple of key concepts in the book and you can dive in where needed.
It would certainly be naming it and claiming it and there are three factors there. One is acknowledging the difficulty of raising the issue. The second is to expect some responsibility for raising it and sometimes you even have to apologize. The differentiator of trust is how to get people to tell the truth even when the topics are not easy.
The fundamental element of the book is to be able to jump in and ask people where they in the four elements of trust, credibility, reliability, intimacy or reduced by the other persons perception of yourself interest. From there we introduce the five skills that we identified as the people who are real trust builders. They have an ability to engage people, to listen to people and what they say, they have an ability to frame issues in a meaningful way, and help people envision what might be, and lastly they have the ability to get people to actually do what they know they should be doing.
We then introduce the key tools that great trust builders have. They are things like making sure that you have a level of a connection with someone. And we talk about the contact contract and keeping to a schedule. The most important tool that I would point to is where relationships and trust is built and we refer to that as naming it and claiming it. And that’s how to address particularly difficult or uncomfortable situations that might arise or have arisen.
“There are no win, lose relationships or lose, win relationships. There are only either win win relationships or lose lose relationships. If you can’t establish that mutually acceptable relationship you got to move on” – Robert Galford
I am one of the co-authors of The Trusted Advisor along with The Trusted Leader and Your Leadership Legacy. I spend my time writing, teaching, consulting, and advising on topics of trust and trust related elements for people who are running businesses at senior levels.
Our inspiration was very much the fact that we saw a lot of people who were very good at what they did in their jobs, companies, and professions. But we wanted to know what differentiated the ones who were truly successful. What made the difference for someone who was not just a lawyer but a great lawyer? We found that it wasn’t about their competence in their task or their role; it was about their ability to build trust with their clients and their customers.
The Origins of Virtue by Matt Ridley
Buy The Trusted Advisor by David Maister, Charles Green, and Robert Galford on Amazon
Visit CenterForLeading.com to learn more about Robert and his books
Follow Robert Galford on Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Advisor Selling by Mark Hunter
Conquering The Seven Summits of Sales by Sue Ershler
Pitching and Closing by Alex Taub
Relevant advice and tips:
How to Become an Effective Communicator in the Business World
7 Reasons Why Your Sales Skills Suck
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of The Trusted Advisor with Robert Galford appeared first on The Entrepreneurs Library.
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