A Preview of Buy, Hold, and Sell with Ken Moraif
A summary of things you should know about Buy, Hold, and Sell according to Ken Moraif:
In this episode Ken Moraif reveals all his insights on Buy, Hold, and Sell where he shares his investment strategy that could save you from the next market crash.
In his book Moraif gives you very practical advice on the most effective investment strategies, the myths that surround stock investing, the benefits of diversified portfolios, and selling to protect your principle. The goal of the book is to help investors keep all their financial investments, know when to cash out, and prepare themselves for the consequences of a market crash.
This book is perfect for entrepreneurs who are seasoned business owners that are looking for an alternative financial system that will maximize their retirement funds.
The Book’s Unique Quality (4:15)
There are very few other Financial Advisors that recommend that you actually sell. The vast majority believe in buy and hold. I spend a good part of the book talking about the myths that they propagate on the public about why you should buy and hold are actually myths.
The Best Way To Engage (5:22)
I suggest the reader read it from front to back but if you want to get straight to the point you can just skip to the back and get my points on that.
The Reader’s Takeaway (14:52)
The expression that I like is someone who is forewarned is worth two that aren’t. The concept that I want people to take from the book is that buy and hold are two legs of a three legged stool. You have to have a buy and hold strategy but more importantly you have to have a sell strategy because you haven’t made any money until you sell.
A Deep Dive Into The Book (8:12)
I believe that in order to capture the audience and keep their attention you need to be entertaining. The book is fun to read with humor and stories. Most importantly I go through all of the myths that people have heard and debunk them.
I go through four different investment selling strategies. For example one of them is Your Magic Number which is the amount of money you need so that you can now retire. In the book I have a worksheet that helps you to calculate what your magic number is and it’s so important that you defend that number. I also talk about how to use a trailing stop loss strategy, a trend analysis strategy. These strategies are mathematical and will work if you have the discipline and implement them.
I am a strong believer that you can’t just tell people what the problem is, educate them on why they should believe you, and then show them solutions, but you also have to give them the motivation and drive. So at the end of the book there is also a section that is basically a motivational talk to give you the courage to sell when the next Bear Market comes. And not to just sit there and buy and hold and watch half your money evaporate.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 08:12
Notable Quotes From The Book (16:24)
“You can be young without money but you can’t be old without it.” –Tennessee Williams
“The way you win the game of investing is by not losing.” – Ken Moraif
The Credibility/Inspiration Of The Author (0:37)
I am a certified Financial Planner; I’ve been practicing with clients for 27 years now. I run a firm that is one of the top 50 fastest growing financial advisor firms in the nation. And the last three years in a row I’ve been named one of the top 100 Financial Advisors in the nation by Barron’s Magazine.
The philosophy of buy and hold is one that has been around for a long time. My mom was an investor and we lived off of her investments and when I was a young boy I saw my mom win some and lose some depending on the market. So I never really believed in the philosophy of buy and hold and when I went into this business that’s what they teach you. And so I spent a lot of time trying to figure out how not to have my clients go through that experience and the strategy and philosophy that we developed is what this book is about.
Other Books Recommended By The Author (18:30)
The Secret by Rhonda Byrne
More Information About This Book and The Author
More Information About This Episode
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