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A Preview of Captivology with Ben Parr

Captivology

A summary of things you should know about Captivology according to Ben Parr:

Introduction

In this episode Ben Parr shares all his insights on his book, Captivology, where he presents a unique understanding of capturing people’s attention.

In his book Parr reveals his latest research on the psychology and neuroscience on what attracts consumers and convinces them to support certain areas of a business product or service. The goal of the book is to help you create effective advertising campaigns, deliver high quality presentations, delegate the right jobs to the right people, and bring your product to the attention of millions of prospects.

This book is perfect for entrepreneurs who understand the importance of building a following but are having trouble attracting and engaging the right consumers with a product or service.

The Book’s Unique Quality (3:15)

What I set out to do was not write a marketing or social media book. There is a lot of scientific research and information in this book and I don’t base my suggestions or triggers on my gut feeling. I actually went through the actual science and 1,000 research studies to truly understand the subject at a fundamental level.

The Best Way To Engage (4:24)

I think that you can jump in and out but you are going to get the most benefit by reading it front to back.

The Reader’s Takeaway (14:54)

The one thing that I’ve learned from all the research I did and all the people I interview was the masters of attention don’t try to capture attention for themselves, they try to capture attention for their projects, passions, and ideas. I want people to think of attention as this positive tool for whatever they do.

A Deep Dive Into The Book (5:08)

The book is divided into two key sections and I’ll describe some of the key pieces and findings.

The first part is what I call The Three Stages of Attention and I go through the new model that I found for how attention works and how we should think of attention. Everybody seems to think of attention as this kind of short-term or reactionary thing or short-term focus but that’s not really the attention and the fundamentals. Attention is really a memory construct and it goes on three stages which are immediate attention, short attention