Any entrepreneur worth their salt has dreamed of becoming a public figure. Even considering they are slow to the stage, the majority of entrepreneurs do not wish to toil behindRead More
The post 7 Essential Steps to Becoming A Public Figure appeared first on The Entrepreneurs Library.
]]>Any entrepreneur worth their salt has dreamed of becoming a public figure. Even considering they are slow to the stage, the majority of entrepreneurs do not wish to toil behind the curtains forever. Since the turn of the century, we have been graced with the presence of a variety of entrepreneurs and visionaries that have been able to deliver lasting changes in a wide range of different fields.
From the many well-known authors we have had on The Entrepreneurs Library, I have come to learn that any entrepreneur who is thinking about becoming a public figure will excel quickly by learning from other leaders that have found tremendous amounts of success. Here’s a closer look at the essential steps that many leaders today when they first started becoming a public figure.
Andrew Carnegie is one of the first entrepreneurs that we are taught about. He was not born with a silver spoon in his mouth and grew up in a lower class household. His poverty stricken family left his native Scotland to come to America and raise their quality of life. Carnegie used his impoverished childhood as motivation.
Once Carnegie became wealthy, he was not content to sit on top of his stack of money. He reached out to those who were less fortunate, donating tens of thousands of dollars to fund hospitals and libraries. He was also one of the first entrepreneurs who wrote a book about his success, imparting his secrets to others who were in the same position he used to be in.
Unless you have been living under a rock for the past 20 years, you have heard the name Oprah Winfrey. Oprah is a testament to what you can achieve if you have the willingness to overcome the bad things that have happened in your past and continue to work towards your goals.
Oprah has become an influential public figure because of her eloquence and her ability to speak passionately about the experiences that shaped her. Because of this, people do not see her as a billionaire who is above them, she is seen as a peer, which makes more people want to purchase her products.
No matter who you are or where you are from, you have heard of Steve Jobs. While Jobs may be a polarizing person to many, there is no question that he is an influential public figure. Even in death, his quotes and philosophies are still discussed. The main lesson to be learned from Jobs is to always be yourself.
Jobs has been criticized for his sometimes abrasive approach, but he was able to command respect and become an important public figure because of his honesty and unwavering commitment to his own personal principles.
The Social Network was more than just a movie about the creation of Facebook, it also displayed Mark Zuckerberg‘s best and worst tendencies. While some entrepreneurs would be reticent to allow themselves to be portrayed in an unfavorable light, Zuckerberg gave Hollywood the permission to tell his story, warts and all.
Every entrepreneur is not going to receive the opportunity to tell their story on the big screen. By telling your whole story, you allow your audience to relate to you on a whole new level. It has the effect of humanizing you and showing people that you are far from invincible.
The Huffington Post has become one of the Internet’s most trafficked websites, making a star out of the site’s creator, Ariana Huffington, in the process. Because she provides an important publication service and educates her readers about current business, political and entertainment issues, Ariana Huffington has developed a much higher profile in recent years.
When an entrepreneur provides people with more than a simple product or service, it increases their appetite for knowledge about the person, which eases their transition into a public figure. She has gone from unheralded blogger to the pages of Time magazine, without having to pander to the lowest common denominator.
Martha Stewart is a name known throughout the world and even a prison stint could not deter her businesses. She has been able to endure as a public figure because she has successfully diversified her portfolio. While some may know Stewart from her television persona, others may know her because they purchase her linens or her magazines. Martha even makes appearances on shows like The Apprentice and Comedy Central’s Justin Bieber roast.
Martha’s media presence is varied, which gives her the unique ability to speak to a plethora of different audiences and ensures that her shelf life as a public figure is not artificially shortened. Some entrepreneurs are content to live a low profile life, working in the same field, but to become a public figure, you must be able to reach different segments of the population.
Some may know Mark Cuban as the man who was smart enough to cash out before the tech bubble burst, while others may know him as the outspoken owner of the MBA’s Dallas Mavericks franchise. Mark Cuban is able to remain in the spotlight because of his transparency and ability to tell it like it is.
For instance, Mark was one of the first major entrepreneurs to harness the awesome power of Twitter. His official, verified account now boasts nearly 3 million followers, many of whom do not even follow basketball. He gives his followers valuable insights into the business world and as a result, he has become a beloved public figure.
Top Dog: How To Impress and Influence People Around You by Andy Bounds
Credibility by Jim Kouzes
Powerhouse by Mike Clayton
Pocket Man by Scott Jordan
Charisma on Command by Charlie Houpert
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]]>A summary of things you should know about Business Dating according to Honoree Corder: Introduction In this episode Honoree Corder takes a deep dive into her book, Business Dating whereRead More
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]]>In this episode Honoree Corder takes a deep dive into her book, Business Dating where she discusses how to apply relationship rules to business and master the art of business networking.
In her book Corder provides a roadmap where she personally coaches you on the best, practical ways to build business to business relationships using her special 12 x 12 matrix. The goal of the book is to help you not only become a master at networking but also overcome the fear of meeting people, know when networking opportunities are greatest, and fully leverage the relationships you build.
This book is perfect for entrepreneurs who frequent networking events and have a hard time creating professional relationships that yield a solid return on investment.
I wrote it to be read from front to back. I build one thing upon the next.
I think everyone’s favorite so far is the 12×12. Putting together your 12×12 matrix and having a visual of all of your business relationships and knowing who you have and who you are missing.
Chapter one is business dating and what in the world it’s all about. I talk about the correlation between person dating and business dating. Personal dating is when two people spend time together to try and determine what, if anything, they have in common and whether they should spend more time together. Business dating, networking, is exactly the same thing but a lot of people think that once you meet someone it’s an automatic open door to their American Express card. And so I talk about why that isn’t the case in this first chapter. I talk about how you do it right according to me and then I get people to think about why they are networking and business dating. I do this by having them take a step back and think about why they are in business, how long they’ll be there, and who they need to know in order to make the rest of their business career. I also talk about ineffective business dating and what I see people doing wrong.
Chapter three is the art of business dating and I talk about something called The Trust Bridge. When you are developing a relationship with someone you are on this side of a bridge. On one side of it is that I don’t know you and I don’t like you and I trust you. On the other side of the bridge is everything you could ever want from a relationship. In this chapter I am talking about the relationship stages. Stage one is nice to meet you, stage two is I’m getting to know you, stage three is I think I like you, stage four is the getting to trust, stage five is I trust you, then I have a bonus stage which you’ll find out about in the book.
In chapter four I go really deep into the do’s and the don’ts of business dating and the two components of what to do and what not to do. It’s very simple and I break them all down. Once you know what not to do and what to do, we then get into how to make a strong connection with someone. I literally give the language for if you want to make an introduction between two people, you want to reach out to someone you don’t know and do it in such a way that you have success every single time.
Chapter five is called The Structure Sets You Free and in chapter five I reveal the 12×12 which is a visual matrix of your network. This helps you identify who is in your network and needs to be in your network and then I actually break down how to find those people and connect with them. I break that whole system down and provide free downloads on my website because I think the more people I can help, the better. Step one is identify, step two is organize, step three is discover, and step four is connect.
Chapter six is getting to know you, getting to know all about you, and I think I like you. I describe what I think many people have gone through many times when they’ve had that person come at them and really want something from them and they just aren’t ready to give that up. I talk a little more about the trust bridge in this chapter and I also talk about how to nurture relationships with the people that you are in relationship with.
Chapter seven is called What’s Your Number and I think that every person has a number of time that they need to interactive with or hear from someone before there is trust. What’s interesting is nobody knows your number, not even you.
Chapter eight is know + Like + Trust = $$. You will not get to the revenue part of the relationship until you’ve crossed the trust bridge and got all the way to the other side. I give the qualifiers for how to know when to stay in touch with someone. Then I’m talking about keeping the love alive which is more follow up but this time I’m going into direct follow up and passive follow up.
Chapter nine is To Know you is to Love, Hire, and Refer you. So this is about your reputation, your code of conduct, your code of ethics, being friendly and I talk about the cornerstones of healthy relationships.
Finally, in chapter ten, I wrap it up with Business Dating for Ultimate Success. I get people setup for the journey ahead and remind them to keep the smile on their face and to get busy developing business dating relationships.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 04:24
“You’ve read all the way through, now you know what to do, so go on your way, go and prosper I say.” – Honoree Corder
I am an executive coach, speaker, and author. I work with professionals to help them double their income and triple their time off.
It’s not what the inspiration was; it’s more who the inspiration was. My clients were the inspiration. It’s a networking book and my take on how you can develop relationships in business using correlations between person dating and business dating.
The Dynamic Laws of Prosperity by Catherine Ponder
Buy Business Dating by Honoree Corder on Amazon today
Visit HonoreeCorder.com to learn more about Honoree and her books
Follow Honoree Corder on Facebook and Twitter
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Top Dog: Influence and Impress Everyone You Meet by Andy Bounds and Richard Ruttle
What More Can I Say? by Dianna Booher
How The World Sees You by Sally Hogshead
Relevant advice and tips:
7 Steps To Improve Networking Skills For Entrepreneurs
What did you like and not like about this episode? Fill out this one minute survey here.
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]]>People who are working towards their financial goals each day will often wonder what it takes to be a billionaire. We are often led to believe that billionaires are differentRead More
The post 7 Successful Attributes Of A Billionaire appeared first on The Entrepreneurs Library.
]]>People who are working towards their financial goals each day will often wonder what it takes to be a billionaire. We are often led to believe that billionaires are different types of people, who are only wealthy because they inherited generational wealth or knew high powered investors during the early stages of their career.
What these people do not know is that billionaires are normal, everyday people just like the rest of us. While some may have inherent advantages, there are several attributes of a billionaire that can be ascribed to most, as well as normal, working class people.
Here are 7 successful attributes of a billionaire shared by many expert authors on The Entrepreneurs Library:
When you research any billionaire’s life story, a common theme emerges. They were willing to outwork everyone else and remained focus, even in the face on extreme adversity. Some would like to believe that becoming a billionaire is the product of luck and genetics, but those who have actually done their homework know that this is not true.
A billionaire does not sleep in until noon. They are up before their competitors and constantly seek out new advantages, so that they can remain ahead of those who are pursuing the same goals. Everyone wants to be a billionaire, but very few are willing to put in the work necessary to do so.
Great book on building work ethics: 13 Things Mentally Strong People Don’t Do by Amy Morin
Once a person decides that their goal is to accrue a billion dollars, they know that this is a long term goal, not a short term pursuit. Being able to keep their eyes on the prize and not be deterred by setbacks is what separates a billionaire from the pack. They know that there will be issues that arise along the way and they do not allow themselves to become frazzled by them.
Without patience, it is incredibly difficult to become a billionaire. No one ever has a smooth path to their goals and financial pursuits are no different. Being blessed with the patience to realize that there is a solution to every problem and knowing whether you need to stay the course is incredibly crucial when you are on the road to riches.
Great book on managing patience and stress: Performing Under Pressure by Hendrie Weisinger
This is the attribute that confuses those who are not already billionaires themselves. Since someone has more money than they can spend, it seems somewhat foolish to let it sit in a bank account. But it is more crucial for a billionaire to have assets on hand to make transactions that can boost their financial status even further.
It takes money to make money in the modern business world. While it may be fun to blow your new earnings on a mansion, a fleet of luxury cars and a private jet, these are all items that depreciate in value the moment they are purchased. A billionaire is focused on remaining a billionaire does not make these types of purchases. They realize the importance of having liquid assets at the ready.
Great book on building wealth: Get Rich with Dividends by Marc Lichtenfeld
In order to become a billionaire, you need a new and interesting idea, a fresh take on things. One person’s route to earning a billion dollars is not going to be the same as the next person’s. To capture the attention the public, you need to think about the voids that exist in everyday life and find a way to fill them.
A person cannot come up with an inventive plan by thinking just like everyone else. They need to think outside of the box, which is an attribute shared by most billionaires. They know how to think differently than their peers and will zig when most have decided to zag.
Great book on innovation and creativity: Anticipate by Rob-Jan de Jong
Being insightful is about more than being book smart. Being insightful is all about knowing how to read people and deliver what they want. An insightful billionaire is one who knows that their wealth is not the be all/end all. They are constantly searching for ways to remain in tune with the world around them.
Once a person ceases to be insightful, they are no longer as useful to their clientele. A person with lack of insight is a person who does not have their finger on the pulse of what is currently happening in the world.
Great book on being insightful: Credibility by James Kouzes
Becoming a billionaire does not happen because the person decided to stand pat and stop taking risks of any kind. It happened because they were willing to stick their neck out for a cause that they truly believed in. Billionaires do not sit around and wait for things to happen, they make things happen.
The only way to make things happen is to take risks. This does not mean that a billionaire simply lunges at the first opportunity that comes their way. These risks are typically taken in a calculated manner and considered from every angle. Taking risks is a foolish endeavor when they are not properly considered beforehand.
Great book on taking smart risks: The Metronome Effect by Shannon Susko
What gets a billionaire through the hard times? Their unwavering belief in themselves. A person who has an unshakable belief in themselves can conquer any problem that comes along and reach any goal that they set for themselves. They do not wait for pep talks from close friends or read self help books.
They simply dig down deep within and find courage in places that they did not even know existed. They do not allow naysayers to deter them in any way and they know that everything they are doing is done with a purpose in mind.
Great book on confidence: Top Dog: Impress and Influence Everyone Around You by Andy Bounds
The post 7 Successful Attributes Of A Billionaire appeared first on The Entrepreneurs Library.
]]>A summary of things you should know about Top Dog according to Andy Bounds: Introduction In this episode Andy Bounds reveals all his insights on his and Richard Ruttle’s book,Read More
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]]>In this episode Andy Bounds reveals all his insights on his and Richard Ruttle’s book, Top Dog, where they share techniques to impress and influence everyone you meet.
In their book Bounds and Ruttle provide expert advice and examples on becoming a more effective and sought-after communicator when it comes to any conversation from dating to sales. The goal of the book is to teach you proven communication strategies that will heighten your ability to spark conversations, make you the center of attention, and help you take charge of a conversation.
This book is perfect for entrepreneurs who frequently attend networking events, make sales calls, or live the dating life and need simple ways to enhance their charisma when talking to others.
There are three things and firstly it works pretty much instantly. Secondly, my co-author and I have two very different perspectives, he works inside a very large organization and I have my own consultancy and work outside large organizations and having the both inside and outside helps to see things from both points of view. Lastly, Richard has bred dogs all his life and researched a lot about pack behavior you see in dogs and we reference some ways you can learn from animals about becoming the top dog.
All of our chapters are self-contained and so you can skip around where needed.
It would be to be an equal of the person you are talking to. In other words you’re a top dog too.
The first chapter is titled Lead the Pack which is about being the top dog yourself. Chapter two is about unlearning the bad habits that hold you back. Without sometimes realizing it we are all creators of habit even if that habit didn’t work last time you did it. So we start off with simple ways that you can unpick what you do. From that we then start looking at ways to make a great first impression and we all know how important first impressions are. We show you how to create a great very first impression and if you start off well that impression will last a long time. Just things like practicing how you introduce yourself can set the tone for everything. So the book talks about how to do an ice breaker so the person loves you very quickly but it also talks about what not to do so we come across as top dog from sentence one. The next chapter covers how to get meetings, how to prepare for meetings, and how to deliver a great first meeting. Assuming that’s gone really well there is then going to be a second meeting and so we have a chapter called Keep Walking which is how you build momentum in subsequent meetings. And eventually, if that goes well, we need to get a proposal in place and so the next two chapters talk about proposals and presentations. The finally chapter is called Stay Top Dog and the reason we put this in is because it’s very easy to hear good ideas, get it and fix it, but it’s also just as easy to go back to your old habits after the excitement wears off.
NOTE: That was just a summary. To get the full deep dive, play the audio clip at 04:53
“Nobody cares what you do, they care what you cause.” – Andy Bounds
I am one of the two authors of Top dog, the other one is Richard Ruttle. I have my own consultancy practice and what I do is I help large organizations sell more. I’ve worked in 30 countries and Top Dog is my third book. I hope that readers will be able to read Top Dog and understand exactly what they need to do to progress their business.
The inspiration was to help people in conversations when they think the other person is more important than them. The inspiration is to get rid of all that frustration out there that so many entrepreneurs feel when having a conversation with important people and it not going as well as they want and this book will make sure that it does.
If Disney Ran Your Hospital by Fred Lee
Buy Top Dog by Andy Bounds and Richard Ruttle on Amazon today
Visit AndyBounds.com to learn more about Andy
Visit AndyBoundsOnline.com to learn more about Andy’s online video club
Follow Andy Bounds on LinkedIn and Twitter
Connect with Andy via email here
Download the full transcript here (coming soon)
Listen on iTunes, Stitcher , and SoundCloud
Related books:
Charisma on Command by Charlie Houpert
What More Can I Say by Dianna Booher
The Seven Levels of Communication by Michael Maher
Relevant advice and tips:
How To Become an Effective Communicator in the Business World
What did you like and not like about this episode? Fill out this one minute survey here.
The post A Preview of Top Dog with Andy Bounds appeared first on The Entrepreneurs Library.
]]>Public speaking ranks as one of the biggest fears when the general public is polled on the matter. There are those out there who actually fear public speaking more thanRead More
The post 4 Effective Public Speaking Tips For Entrepreneurs appeared first on The Entrepreneurs Library.
]]>Public speaking ranks as one of the biggest fears when the general public is polled on the matter. There are those out there who actually fear public speaking more than death, which is quite silly when you stop to think about it. When it comes to public speaking, there is no reason to be afraid.
Entrepreneurs often experience fear before public speaking engagements. Their opportunity to convince clientele and investors of their products’ worthiness hangs in the balance and this can cause a speaker to become tongue tied and sweaty. But when you follow these effective public speaking tips for entrepreneurs, you can overcome the crippling fear that keeps so many from reaching their goals and dreams.
Of course, this is a cliché, but the reason why clichés endure is because there is a great deal of truth to them. There is no skill in life that cannot be improved by practicing it over and over again and public speaking is no different. Write your speech down and read it to yourself several times. This will help you make sure that you did not use any language that does not make sense and ensure that the speech flows naturally.
Enlist friends and family who are not afraid to tell it like it is. Getting friends and family that are known for sugarcoating the truth will not help your speech either. You need as much honest feedback as you can possibly get. Those who know you are bound to be much more forgiving than those who are considering investing their resources in your product.
The more you practice, the better your delivery will become, which allows you to develop a greater connection with your audience. It also decreases the chance of your audience becoming bored and restless during your speech. As you practice, larger portions of the speech become committed to memory and you are able to increase the level of eye contact you have with audience members.
Developing more comfort with your speech is crucial. You can begin to add jokes or humorous anecdotes to spice things up and take the time to include every one of your most important points, while also trimming the fat to ensure that you do not run over the time you’ve been allotted.
Before giving your speech, it helps to take a trip to the space that you will be using, so that you can learn more about the acoustics of the area. It will also help you to walk around a bit on the stage or to stand at the podium. The entrepreneur can mentally picture a room full of people and make sure that their voice will be easy to hear.
Taking these sorts of steps ensures that you will not be caught off guard by any minor issues related to the room being used. Checking out the room you’re going to be speaking in is a great use of your time and should be done by any entrepreneur who is looking for ways to calm their nerves prior to the day of the speech.
A greater understanding of your surroundings is pivotal to giving a great speech. Removing the element of surprise from your speech is a boon to both you and your audience.
When you are preparing your speech, it is best to know what kind of audience you will be speaking to. Is your audience younger, with a shorter attention span? If so, you may want to add some visual ads and incorporate slang terms that can help to get your point across when necessary. Use any method that can help the speech resonate in the mind of your audience.
Or you could be speaking to an older, more seasoned audience. They may not be as apt to respond to visual ads and will want cold, hard facts to help them in their decision making process. No matter who you are speaking to, knowing the audience and being able to decipher their needs and wants is important.
Another component to be aware of is your virtual audience. More and more speeches are being live tweeted and streamed for interested parties all around the world. If this is true for your speech, make sure you include content that has a much greater chance of being able to go viral.
This sounds deceptively simple enough, but there is a difference between speaking about yourself and speaking about the goods and services you provide. It is good to tie in some personal facts about yourself during your speech, but not at the expense of any knowledge that could be dispensed about the product you’re speaking about.
The best speeches are those that do not come across as sales pitches, while still giving the audience all of the pertinent information that they came to hear. Walking the line between being informative and entertaining is an incredibly difficult balancing act. The person who is able to do so will have a captive audience for the duration of their spiel.
When you are formatting your speech, know which points you want to take and what knowledge you would like to impart. This will help you to tie in important information, while still being able to remain entertaining. No one wants a speech filled with personal anecdotes or one that is larded with dry facts that do not hold their interest.
What More Can I Say by Dianna Booher
Charisma On Command by Charlie Houpert
EDGY Conversations by Dan Waldschmidt
Powerhouse by Mike Clayton
Credibility by James Kouzes
The post 4 Effective Public Speaking Tips For Entrepreneurs appeared first on The Entrepreneurs Library.
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